Articles tagged with Advertising
Comprehensive exploration of living organisms, biological systems, and life processes across all scales from molecules to ecosystems. Encompasses cutting-edge research in biology, genetics, molecular biology, ecology, biochemistry, microbiology, botany, zoology, evolutionary biology, genomics, and biotechnology. Investigates cellular mechanisms, organism development, genetic inheritance, biodiversity conservation, metabolic processes, protein synthesis, DNA sequencing, CRISPR gene editing, stem cell research, and the fundamental principles governing all forms of life on Earth.
Comprehensive medical research, clinical studies, and healthcare sciences focused on disease prevention, diagnosis, and treatment. Encompasses clinical medicine, public health, pharmacology, epidemiology, medical specialties, disease mechanisms, therapeutic interventions, healthcare innovation, precision medicine, telemedicine, medical devices, drug development, clinical trials, patient care, mental health, nutrition science, health policy, and the application of medical science to improve human health, wellbeing, and quality of life across diverse populations.
Comprehensive investigation of human society, behavior, relationships, and social structures through systematic research and analysis. Encompasses psychology, sociology, anthropology, economics, political science, linguistics, education, demography, communications, and social research methodologies. Examines human cognition, social interactions, cultural phenomena, economic systems, political institutions, language and communication, educational processes, population dynamics, and the complex social, cultural, economic, and political forces shaping human societies, communities, and civilizations throughout history and across the contemporary world.
Fundamental study of the non-living natural world, matter, energy, and physical phenomena governing the universe. Encompasses physics, chemistry, earth sciences, atmospheric sciences, oceanography, materials science, and the investigation of physical laws, chemical reactions, geological processes, climate systems, and planetary dynamics. Explores everything from subatomic particles and quantum mechanics to planetary systems and cosmic phenomena, including energy transformations, molecular interactions, elemental properties, weather patterns, tectonic activity, and the fundamental forces and principles underlying the physical nature of reality.
Practical application of scientific knowledge and engineering principles to solve real-world problems and develop innovative technologies. Encompasses all engineering disciplines, technology development, computer science, artificial intelligence, environmental sciences, agriculture, materials applications, energy systems, and industrial innovation. Bridges theoretical research with tangible solutions for infrastructure, manufacturing, computing, communications, transportation, construction, sustainable development, and emerging technologies that advance human capabilities, improve quality of life, and address societal challenges through scientific innovation and technological progress.
Study of the practice, culture, infrastructure, and social dimensions of science itself. Addresses how science is conducted, organized, communicated, and integrated into society. Encompasses research funding mechanisms, scientific publishing systems, peer review processes, academic ethics, science policy, research institutions, scientific collaboration networks, science education, career development, research programs, scientific methods, science communication, and the sociology of scientific discovery. Examines the human, institutional, and cultural aspects of scientific enterprise, knowledge production, and the translation of research into societal benefit.
Comprehensive study of the universe beyond Earth, encompassing celestial objects, cosmic phenomena, and space exploration. Includes astronomy, astrophysics, planetary science, cosmology, space physics, astrobiology, and space technology. Investigates stars, galaxies, planets, moons, asteroids, comets, black holes, nebulae, exoplanets, dark matter, dark energy, cosmic microwave background, stellar evolution, planetary formation, space weather, solar system dynamics, the search for extraterrestrial life, and humanity's efforts to explore, understand, and unlock the mysteries of the cosmos through observation, theory, and space missions.
Comprehensive examination of tools, techniques, methodologies, and approaches used across scientific disciplines to conduct research, collect data, and analyze results. Encompasses experimental procedures, analytical methods, measurement techniques, instrumentation, imaging technologies, spectroscopic methods, laboratory protocols, observational studies, statistical analysis, computational methods, data visualization, quality control, and methodological innovations. Addresses the practical techniques and theoretical frameworks enabling scientists to investigate phenomena, test hypotheses, gather evidence, ensure reproducibility, and generate reliable knowledge through systematic, rigorous investigation across all areas of scientific inquiry.
Study of abstract structures, patterns, quantities, relationships, and logical reasoning through pure and applied mathematical disciplines. Encompasses algebra, calculus, geometry, topology, number theory, analysis, discrete mathematics, mathematical logic, set theory, probability, statistics, and computational mathematics. Investigates mathematical structures, theorems, proofs, algorithms, functions, equations, and the rigorous logical frameworks underlying quantitative reasoning. Provides the foundational language and tools for all scientific fields, enabling precise description of natural phenomena, modeling of complex systems, and the development of technologies across physics, engineering, computer science, economics, and all quantitative sciences.
A new study found that children's exposure to advertising messages creates long-lasting positive feelings towards brands, making it difficult for them to change their minds. Parents are advised to discuss critical thinking skills with their children when exposed to advertising.
Mosaic, a new digital publication, will explore the science of life through long-form features, articles, and films. The Wellcome Trust-backed platform aims to explain scientific developments in context, making it accessible to all curious about science.
Researchers at UC Berkeley's Haas School of Business found that consumers are more likely to click on free, generic search results than paid ads. In a large-scale field experiment, they compared sales before and after turning off paid search in various markets, finding no measurable increase in sales from paid ads.
Research from the University of Toronto Scarborough finds that print magazines with online presence can charge more for their advertising space due to attracting a homogeneous, targeted audience. This study suggests that magazines need to integrate their print products with digital platforms to remain competitive.
A recent study by University of Chicago Booth School of Business professors provides a more accurate approach to modeling caller patience than ever before. This insight can help call centers design better systems, fine-tune existing ones and negotiate smarter contracts for outsourcing services.
Researchers found that men are sensitive to impairing their image, but do not prefer who they complain to. Women, on the other hand, are more likely to complain to close friends when concerned about their reputation. The study challenges prior assumptions that negative word-of-mouth is largely driven by product performance.
A recent study found that consumers who believe their fate can change are more likely to exhibit impulsive or indulgent behavior after reading a negative horoscope. On the other hand, participants who believed in a fixed fate were able to resist temptation and stay focused on their day ahead.
A study by Pradeep K. Chintagunta of the University of Chicago Booth School of Business found that gender, income, race, and age are key indicators of a movie's box office performance in individual markets. The study suggests that studios should adjust their advertising strategies based on these demographics.
Researchers found that priming with homophones can influence consumer behavior, leading to increased willingness to pay for products. The study's findings have broader applications beyond consumer behavior, including potential uses in public policy and dieting goals.
Exposure to a single pro-smoking media message increases smoking intentions by an average of 22% and remains elevated for 7 days. Researchers found that repeated exposures to pro-smoking messages can lead to a cumulative effect on attitudes and behaviors towards smoking.
A new report from the Center on Alcohol Marketing and Youth reveals that current codes and regulations do not protect consumers from risky content and messages in alcohol ads. The study found numerous ads promoting unhealthy consumption, objectification of women, and associating alcohol with active lifestyles.
A new study reveals that die-hard Oregon State Beavers fans reject ads from rival team Oregon Ducks, even if the ad is compelling. Highly identified fans are most affected by this bias, prioritizing their team loyalty over advertising messages.
Researchers found that in 25 US TV markets, nearly 1/4 of popular youth programs exceeded the industry's voluntary standards for alcohol ad exposure. This could lead to a one-third drop in total youth exposure if ads were eliminated. Exposure to alcohol marketing increases underage drinking and health risks.
Researchers at Washington State University found that organic food purchases are influenced by both personal (egoistic) and environmental (altruistic) concerns. Advertisers can effectively target this market by highlighting the benefits of organic products in relation to individual well-being and environmental impact.
Researchers found that six out of ten claims made by TV drug ads are potentially misleading, leaving out important information or exaggerating benefits. The study analyzed advertisements for prescription and over-the-counter drugs aired between 2008 and 2010 and found that most claims were either false or misleading.
A US-funded national smoking cessation campaign, 'Tips from former smokers,' helped at least 100,000 smokers quit smoking. The campaign, which ran from March to June 2012, saw a 12% relative increase in smokers trying to quit during the campaign period.
A University of Toronto study analyzed 1,000 characters in prime-time TV food and dining ads and found that Whites were disproportionately represented and associated with healthier foods. Blacks and East and Southeast Asians were underrepresented and negatively stereotyped in contrast.
Hispanic preschoolers and adolescents viewed a high number of food and beverage ads on TV, with fast-food promotions prevalent on Spanish-language channels. The study highlights the need for continued monitoring of food marketing to Hispanic youth due to their higher obesity rates.
A team of Chinese scientists found that small websites with high user interaction have a significant impact on traffic generation and influence. The study analyzed clickstream networks of the 1,000 most popular websites and revealed that smaller sites have a greater chance of acquiring popularity than larger ones.
A study of 1300 German teens found that exposure to tobacco ads boosts the risk of starting to smoke by almost 40%, while increasing daily smoking chances by 30%. The analysis controlled for other influential factors, suggesting a direct link between tobacco ad exposure and smoking behavior.
A new study investigates the ability of rating panels to find consensus around code violations in beer advertising. The findings suggest that a modified Delphi Technique can facilitate consensus development and enhance regulatory agencies' ability to monitor the content of alcohol-beverage advertising.
A recent Lund University study analyzed antidepressant ads in the Swedish Medical Journal between 1994 and 2003, finding that 34% were deemed misleading by industry self-regulation. The review process was criticized for being ineffective, with only 0.009% of sales revenue fined for unethical marketing.
Researchers found a growing gap between materialism and the desire to work hard among recent high school graduates. Materialism peaked in the 80s and 90s with Generation X, but has continued to stay high. In contrast, work ethic declined, with 39% of students admitting they didn't want to work hard in 2005-07 compared to 25% in 1976-78.
A recent study published in the Journal of Marketing found that branding products with human characteristics can lead to a greater backlash when they fail. Consumers who believe in personality stability tend to have stronger negative feelings towards anthropomorphized brands. Companies should be aware of their target audience's beliefs...
A University of Liverpool study found that celebrity endorsement boosts children's desire for junk food. The research demonstrated that even seeing a celebrity outside of an advertisement prompts kids to consume more of the endorsed product.
Exposure to statin TV ads was linked to higher rates of high cholesterol diagnosis and statin use, especially among those at low risk for heart disease
A new study in Journal of Consumer Research found that the horizontal location of advertising images influences consumer evaluations of products. Products placed on the left tend to be favored by those living in cultures reading from left to right, while those on the right are preferred by right-to-left readers.
Researchers found that news consumers with 'reward-seeking' personalities are more likely to read news online, engage with websites, and use mobile devices. To maximize online revenue, news organizations should target these reward seekers with brain-friendly designs and emotional storytelling.
A new study suggests that more independent consumers are better at delaying gratification and perceive future events as happening in the distant future. This is because they think of the future in abstract terms, whereas less independent consumers perceive it in concrete terms.
Despite declining marketing efforts, pharmaceutical promotion remains prevalent, with free samples and physician detailing accounting for over 70% of expenditures. The study found no significant change in the proportion of marketing to primary care physicians or specialists, highlighting ongoing conflicts of interest.
A new study found that magazine advertisements often perpetuate hyper-masculinity, a toxic form of masculinity characterized by toughness, violence, and objectification. The research suggests that these ads can shape young men's attitudes and behaviors, contributing to social problems like violence and drug use.
A new study in the Journal of Consumer Research finds that creative and skilled viewers can overturn and personalize commercial advertising meanings for family benefit. Researchers placed cameras in suburban homes to study viewer behavior during TV ad breaks, revealing the impact of family interaction on advertising response.
A new study found that drinker identity and brand allegiance are factors linking alcohol marketing and problematic drinking among experimental underage drinkers. Exposure to alcohol marketing is associated with both initiation and progression of alcohol use in youth.
New research from the Johns Hopkins Bloomberg School of Public Health and the Dutch Institute for Alcohol Policy confirms that time restrictions on alcohol advertising actually increase teen exposure. Alcohol companies move their ads to late-night programming when most teens are watching, increasing ad exposure for high-risk youth.
A study found that consumers are more likely to buy a product they previously focused on, while ignoring a product decreases its purchasing chances. Companies can exploit this by drawing attention through advertising or packaging to gain long-term advantages.
A recent study analyzed online campaign ads from the 2012 French and American presidential elections. The research found that American ads had a significantly higher negative tone compared to French ads. The study's findings suggest that non-professional media creators in America are pushing the boundaries of attack advertising.
A study by Jayani Jayawardhana found that direct-to-consumer advertising of cholesterol-reducing prescription medications leads to improved consumer welfare. The research also suggests that targeted advertising efforts towards physicians can inform their selection of the drug, leading to better health outcomes.
A new study by Juliana Fernandes found that negative political ads work best when presented in moderation, allowing voters to process information carefully. The study revealed that larger time intervals between ad repetitions disfavor the target candidate, making it harder for them to be seen as unfavorable.
Researchers found that making small changes to an ad over repeated exposures can increase its effectiveness. Subtle location changes in brand logos or product depictions can make a significant impact even with limited consumer attention.
A new report from the Center on Alcohol Marketing and Youth reveals that African-American youth are being over-exposed to alcohol advertising, with certain brands and channels dominating their exposure. The report's findings highlight the need for immediate action to protect the health and well-being of young African Americans.
A new study finds that magazine ads with high youth readership are more likely to violate industry guidelines. The researchers analyzed over 1,200 ads and found nearly one in five contained sexual connotations or objectification.
A study by Cele Otnes and Linda Tuncay Zayer found that six themes emerge from the analysis, with half being negative, including skepticism, avoidance, and indifference. Men tend to react negatively to hyper-masculine stereotypes in advertising, experiencing feelings of inadequacy and vulnerability.
A population-level approach to preventing cardiovascular disease could reduce deaths by up to 50%, according to the European Society of Cardiology. The organization recommends changes in agricultural policies, taxation, and advertising to support healthy diets, physical activity, and reduced alcohol consumption.
A study at the University of Missouri School of Journalism developed a method to help advertisers target online audiences by knowing their personality types. Researchers found that individuals who liked high-risk activities tend to update their status, upload photos, and interact with friends frequently, while those who are more reserv...
A recent study from the University of Georgia found that sexual imagery in magazine ads has increased over 30 years, particularly in alcohol, entertainment, and beauty advertising. The study shows that sex is most effective for low-risk, impulse-purchased products.
A new study suggests that tailored advertising campaigns can be more effective when targeting specific personality traits, rather than just demographic groups. By highlighting motivational concerns associated with each trait, advertisements can be designed to resonate with individual consumers and increase their persuasive appeal.
A new study finds that adolescents and young adults who recognize TV ads for quick-service restaurants are more likely to be overweight. The researchers surveyed 3,342 youths ages 15 to 23 years and found that those who recognized more ads were over twice as likely to be obese compared to those who recognized few ads.
A recent study presented at the Pediatric Academic Societies annual meeting found a significant link between recognition of TV alcohol advertisements and underage drinking. The study showed that 59% of underage youths previously drank alcohol, with those familiar with TV ads more likely to engage in binge drinking.
A study using brain data predicts which ads will be most effective, contradicting participants' own predictions. The medial prefrontal cortex region was found to predict successful ads, with campaign 'C' boosting phone calls thirty-fold.
Researchers at University of Missouri and Oregon found that consumers often unintentionally buy products with animal testing due to lack of clear definitions. This ambiguity leads to deceptive advertising, making it difficult for consumers to make informed moral decisions.
Researchers studied viral campaigns and found that increased product involvement and social network consideration significantly predicted sharing intentions. People filter information, but personal involvement in the item being shared also contributes to higher likelihood of sharing.
A study found that 75.94% of deceptive ads linked to health were in the 'health' category, followed by 'beauty and hygiene'. Researchers claim most provisions are not fulfilled, including banned practices like fictitious doctor interviews.
Research reveals how brain processes deceptive ads, finding increased activity in areas associated with attention and theory-of-mind reasoning. Moderately deceptive ads stimulate more brain activity, potentially making consumers more susceptible.
Research at Newcastle University found that new TV food regulations did not reduce exposure to unhealthy foods for children and adults alike. The study showed that even after the restrictions were implemented, 14.6% of adverts seen were for food and half of those were for less healthy items.
Viewers consider advertising more favorable after watching a close, exciting game, according to a study by Oregon State University. The level of suspense in both the game and ad was found to be the most important factor in increasing positive responses towards the ad and brand.
A study by University of Illinois economist Kathy Baylis found that Quebec's fast-food ad ban reduced fast-food purchases among French-speaking households by 13% per week, leading to 11-22 million fewer meals eaten per year. The ban was most effective in isolated media markets, and the study suggests a nationwide U.S. ban could be succ...
A new study found that interactive branded mobile applications increase general interest in product categories and improve attitudes toward sponsoring brands. The research also showed that informational mobile apps are more effective at shifting purchase intention than experiential ones.
Patients exposed to prescription drug spam are more likely to seek additional information online, potentially leading to unauthorized medication purchases. The study highlights the need for policymakers to address the impact of medical marketing on patients.
A University of Miami study reveals that images of gays in ads now shape mainstream perceptions, with consumers interpreting messages to reflect their own identities and gain social inclusion. The research highlights the role of advertising in shaping personal identities and its broader cultural impacts on minority communities.
A study by Promothesh Chatterjee and Randall L. Rose found that consumers who use credit cards focus more on product benefits than those who pay cash, while cash users tend to prioritize costs.