Researchers found that e-cigarette advertising with vaping visuals increased tobacco cravings in daily and former smokers. The study suggests that unregulated e-cigarette ad spending could lead to increased exposure to smoking cues, posing a public health risk. The findings are significant, considering the growing e-cigarette ad industry.
A study by Henrik Hagtvedt found that marketing statements are more effective when consumers are in a state of high arousal, while questions receive better reception when consumers are calm. This suggests that marketers should tailor their promotional phrases to the level of arousal they encourage.
A new study published in the Journal of Nutrition Education and Behavior found that nearly half of energy drink advertisements aired on networks with themes likely to appeal to adolescents. The study highlights the potential dangers of energy drink consumption among teenagers, particularly due to high caffeine content.
A new study in Journal of Consumer Research suggests that partnering with an established brand can be detrimental to a new brand. In three studies, consumers viewed the new brand less favorably when it partnered with an existing brand immediately, but more favorably when the announcement was delayed.
Researchers argue that reliable information is hard to identify among growing medical care advertisements online, potentially influencing patients' decisions. They recommend clearly labeling hospital websites as advertisements and allocating resources to create balanced online informational tools.
A study by University of Illinois researcher Brittany Duff found that people's processing styles and moods can impact their ability to recognize ads while multitasking. Analytic processors tend to focus on specific items, while holistic processors take in everything at once.
A new study finds that black-and-white images lead consumers to focus on essential product features, whereas colorful images draw attention to less important aspects. This allows companies to promote primary features with black-and-white ads and secondary features with color ads.
A new study suggests that online searches for specific car features can predict consumer purchases with greater accuracy than brand names. Researchers analyzed six years of car sales data and found that searches for features like body type and fuel economy were key indicators of future purchases.
Underage youths exposed to alcohol ads on TV are more likely to drink and engage in binge drinking, a study suggests. Higher receptivity scores among underage participants predicted the onset of drinking, binge drinking, and hazardous drinking.
A new study published in Marketing Science reveals that ads can still convey their main message despite brief and blurred exposure to consumers. The study found that the color of central objects in ads plays a crucial role in rapid perception and 'ad cut through' under these conditions.
A new study found that annoying online ads can lead to a loss of advertising revenue due to user abandonment. The study also discovered that participants were less accurate in remembering content on pages with annoying advertisements.
A new INFORMS study found that product placement in television programs can reduce audience loss during commercials by up to 10.8%, with coordination between brands and networks leading to increased audience sizes and benefits for advertisers and networks alike.
A new study shows that consumers won't judge products by their country of origin if the products are well-made. Consumers consider a country's reputation when evaluating its products, but this doesn't mean negative stereotypes always harm business. Instead, countries with poor reputations can promote superior product features to succeed
A surge in anonymous 'dark money' is pouring into US midterm election TV ads, with conservative groups leading the pack. According to a WSU researcher, $68 million has been spent on TV ads by special interest groups, including Americans for Prosperity and Crossroads GPS.
A recent study found that men who viewed images of sexy women felt less connected to others and were less likely to make charitable contributions. Exposure to such images temporarily decreased male consumers' sense of psychological connectedness with others, making them less receptive to ads promoting social benefits.
A new study found that most alcohol ads in US magazines from 2008-2010 used 'drink responsibly' messages to promote products, not provide clear warnings about the risks of excessive drinking. The ads failed to convey basic public health information, and instead often contradicted scenes depicted in the ads.
A study published in the American Journal of Preventive Medicine suggests that a one cent per ounce excise tax on sugar-sweetened beverages, combined with physical activity programs and an advertising ban, could effectively reduce childhood obesity. The tax is expected to generate significant revenue for additional obesity prevention a...
A new study finds that exposure to brand-specific alcohol ads on TV is linked to increased consumption among underage drinkers. Researchers surveyed over 1,000 youth aged 13-20 and found a strong association between ad exposure and brand choice.
Researchers found that mobile display ads are effective for products with practical uses and high involvement, but less so for luxurious or low-involvement products. By understanding these nuances, marketers can optimize their advertising strategies and improve return on investment.
A new study reveals that underage drinkers are disproportionately exposed to the brand names of their preferred alcohols in magazine ads, which may encourage drinking initiation. The findings suggest that industry self-regulatory guidelines are inadequate in limiting ad placements to minimize exposure to young readers.
A new study found that underage drinkers between 18 and 20 years old are heavily exposed to magazine advertising for the alcohol brands they consume most frequently. The study suggests a relationship between exposure to alcohol ads and consumption of specific brands, particularly among young females.
Research reveals unhealthy food and drinks are common in kids' TV programs, with frequent positive portrayals and few negative outcomes, highlighting the need for balanced content.
A new study by the University of Manchester and Monash University found a strong link between alcohol industry sponsorship and hazardous drinking among UK athletes. The research revealed that athletes receiving sponsorships from beer and pub industries were more likely to exhibit high levels of alcohol consumption.
A new study found that alcohol sponsorship in UK athletes is associated with higher odds of hazardous drinking and increased consumption. Sportspeople sponsored by an alcohol-related industry had higher rates of problem drinking compared to non-sponsored athletes.
A recent study by University of Chicago Booth School of Business Professor Matthew Gentzkow challenges the notion that the internet is responsible for the decline of newspapers. The research highlights three false premises in assumptions about journalism and finds that online ad rates are often compared incorrectly.
A majority of UK adults perceive alcohol adverts as breaching the Advertising Standards Authority's Code, with over 75% rating at least one rule breached. The study highlights the need for further consideration of co-regulation and reporting of breaches.
A new study found that explicit identity marketing messages can undermine consumer agency and result in lower purchase likelihood for those who care deeply about their identities. Brands must consider this when creating campaigns.
Research on prime-time US TV dramas between 1955 and 2010 found a decline in tobacco product depiction and smoking scenes, associated with reduced cigarette consumption. The study suggests that TV portrayal of tobacco use may hindered an even faster decline in smoking rates.
A study by Dartmouth researchers found that fast food giants' advertisements for healthier kids' meals frequently go unnoticed by young viewers. Only one-half of the target audience correctly identified milk in McDonald's ads and sliced apples in Burger King's ads, highlighting poor communication about nutritional value.
A study of 949 smokers found that e-cigarette use was not associated with greater quitting rates or reduced cigarette consumption. E-cigarettes were more commonly used by women and younger adults, but their effectiveness as a smoking cessation tool remains inconclusive.
A study published in Medical Care found that patient requests for specific medications, including brand-name drugs, have a substantial impact on doctors' prescribing decisions. The results suggest that these requests can lead to suboptimal care and increased medication costs.
A new study found that reminders of relationships consumers don't have can lead to restrictions on indulgent spending, choosing lower-end brands and opting for healthier options. This effect is particularly pronounced during holidays and wedding season when relationship portrayals are prominent in advertisements.
A new study found that children's exposure to advertising messages creates long-lasting positive feelings towards brands, making it difficult for them to change their minds. Parents are advised to discuss critical thinking skills with their children when exposed to advertising.
Mosaic, a new digital publication, will explore the science of life through long-form features, articles, and films. The Wellcome Trust-backed platform aims to explain scientific developments in context, making it accessible to all curious about science.
Researchers at UC Berkeley's Haas School of Business found that consumers are more likely to click on free, generic search results than paid ads. In a large-scale field experiment, they compared sales before and after turning off paid search in various markets, finding no measurable increase in sales from paid ads.
Research from the University of Toronto Scarborough finds that print magazines with online presence can charge more for their advertising space due to attracting a homogeneous, targeted audience. This study suggests that magazines need to integrate their print products with digital platforms to remain competitive.
A recent study by University of Chicago Booth School of Business professors provides a more accurate approach to modeling caller patience than ever before. This insight can help call centers design better systems, fine-tune existing ones and negotiate smarter contracts for outsourcing services.
Researchers found that men are sensitive to impairing their image, but do not prefer who they complain to. Women, on the other hand, are more likely to complain to close friends when concerned about their reputation. The study challenges prior assumptions that negative word-of-mouth is largely driven by product performance.
A recent study found that consumers who believe their fate can change are more likely to exhibit impulsive or indulgent behavior after reading a negative horoscope. On the other hand, participants who believed in a fixed fate were able to resist temptation and stay focused on their day ahead.
A study by Pradeep K. Chintagunta of the University of Chicago Booth School of Business found that gender, income, race, and age are key indicators of a movie's box office performance in individual markets. The study suggests that studios should adjust their advertising strategies based on these demographics.
Researchers found that priming with homophones can influence consumer behavior, leading to increased willingness to pay for products. The study's findings have broader applications beyond consumer behavior, including potential uses in public policy and dieting goals.
Exposure to a single pro-smoking media message increases smoking intentions by an average of 22% and remains elevated for 7 days. Researchers found that repeated exposures to pro-smoking messages can lead to a cumulative effect on attitudes and behaviors towards smoking.
A new report from the Center on Alcohol Marketing and Youth reveals that current codes and regulations do not protect consumers from risky content and messages in alcohol ads. The study found numerous ads promoting unhealthy consumption, objectification of women, and associating alcohol with active lifestyles.
A new study reveals that die-hard Oregon State Beavers fans reject ads from rival team Oregon Ducks, even if the ad is compelling. Highly identified fans are most affected by this bias, prioritizing their team loyalty over advertising messages.
Researchers found that in 25 US TV markets, nearly 1/4 of popular youth programs exceeded the industry's voluntary standards for alcohol ad exposure. This could lead to a one-third drop in total youth exposure if ads were eliminated. Exposure to alcohol marketing increases underage drinking and health risks.
Researchers at Washington State University found that organic food purchases are influenced by both personal (egoistic) and environmental (altruistic) concerns. Advertisers can effectively target this market by highlighting the benefits of organic products in relation to individual well-being and environmental impact.
Researchers found that six out of ten claims made by TV drug ads are potentially misleading, leaving out important information or exaggerating benefits. The study analyzed advertisements for prescription and over-the-counter drugs aired between 2008 and 2010 and found that most claims were either false or misleading.
A US-funded national smoking cessation campaign, 'Tips from former smokers,' helped at least 100,000 smokers quit smoking. The campaign, which ran from March to June 2012, saw a 12% relative increase in smokers trying to quit during the campaign period.
A University of Toronto study analyzed 1,000 characters in prime-time TV food and dining ads and found that Whites were disproportionately represented and associated with healthier foods. Blacks and East and Southeast Asians were underrepresented and negatively stereotyped in contrast.
Hispanic preschoolers and adolescents viewed a high number of food and beverage ads on TV, with fast-food promotions prevalent on Spanish-language channels. The study highlights the need for continued monitoring of food marketing to Hispanic youth due to their higher obesity rates.
A team of Chinese scientists found that small websites with high user interaction have a significant impact on traffic generation and influence. The study analyzed clickstream networks of the 1,000 most popular websites and revealed that smaller sites have a greater chance of acquiring popularity than larger ones.
A study of 1300 German teens found that exposure to tobacco ads boosts the risk of starting to smoke by almost 40%, while increasing daily smoking chances by 30%. The analysis controlled for other influential factors, suggesting a direct link between tobacco ad exposure and smoking behavior.
A new study investigates the ability of rating panels to find consensus around code violations in beer advertising. The findings suggest that a modified Delphi Technique can facilitate consensus development and enhance regulatory agencies' ability to monitor the content of alcohol-beverage advertising.
A recent Lund University study analyzed antidepressant ads in the Swedish Medical Journal between 1994 and 2003, finding that 34% were deemed misleading by industry self-regulation. The review process was criticized for being ineffective, with only 0.009% of sales revenue fined for unethical marketing.
Researchers found a growing gap between materialism and the desire to work hard among recent high school graduates. Materialism peaked in the 80s and 90s with Generation X, but has continued to stay high. In contrast, work ethic declined, with 39% of students admitting they didn't want to work hard in 2005-07 compared to 25% in 1976-78.
A recent study published in the Journal of Marketing found that branding products with human characteristics can lead to a greater backlash when they fail. Consumers who believe in personality stability tend to have stronger negative feelings towards anthropomorphized brands. Companies should be aware of their target audience's beliefs...
A University of Liverpool study found that celebrity endorsement boosts children's desire for junk food. The research demonstrated that even seeing a celebrity outside of an advertisement prompts kids to consume more of the endorsed product.
Exposure to statin TV ads was linked to higher rates of high cholesterol diagnosis and statin use, especially among those at low risk for heart disease
A new study in Journal of Consumer Research found that the horizontal location of advertising images influences consumer evaluations of products. Products placed on the left tend to be favored by those living in cultures reading from left to right, while those on the right are preferred by right-to-left readers.
Researchers found that news consumers with 'reward-seeking' personalities are more likely to read news online, engage with websites, and use mobile devices. To maximize online revenue, news organizations should target these reward seekers with brain-friendly designs and emotional storytelling.