Articles tagged with Advertising
A study published in the Journal of Consumer Research found that consumers don't always react positively to persuasive tactics in ads. The authors discovered that when descriptions are ambiguous, consumers interpret them in one of two ways: either as technical details or puffery.
A new study by University of Arizona Professor Dale Kunkel finds that nearly three-quarters of foods advertised on TV to children are high in nutritional value, while healthy options are largely invisible. The report calls for Congress to regulate advertising to children.
A new study published in Journal of Adolescent Health found that alcohol companies disproportionately advertise to youth through magazines with high youth readership. In magazines with high youth readership, youth alcoholic beverage types were more than four times more likely to be advertised.
A new study published in Archives of Internal Medicine found that direct-to-consumer advertising (DTCA) for clopidogrel had no significant effect on sales, contributing to a $207 million price increase for Medicaid. The study suggests that pharmaceutical companies may be passing on ad costs to consumers through higher prices.
Researchers propose new guidelines for improved prescription drug ads, emphasizing clearer warnings about risks and accurate information about potential benefits. The study highlights the need for regulation of direct-to-consumer advertising to reduce harm and promote informed health choices.
A study found that children's networks show 76% more food commercials per hour compared to other networks, featuring unhealthy foods like sugary cereals and fast food. The ads are often targeting Hispanic viewers, who are facing an increasing obesity rate.
A study in the Journal of Consumer Research found that consumers respond best to vacation ads that match their current emotions, whether it's excitement or relaxation. The researchers suggest that marketers can facilitate a positive impression by displaying products in contexts where pre-existing feelings align with the product's claims.
A study published in the journal Emotion found that people are more accurately attuned to detecting emotional value in negative subliminal images than positive ones. This suggests potential implications for advertising and public service announcements.
Researchers found that ad placement affects consumer perception, with easier-to-read articles leading to more favorable evaluations of ads and products. Placing ads after difficult articles can have negative effects, while ads unrelated to the article may be more positively received.
Researchers found that ads for beer, spirits, and alcopops aired more frequently when more teens were watching, with a 7% increase in each 1-percentage-point increase in adolescent viewership. The study suggests that the alcohol industry's voluntary self-monitoring is not effective in reducing adolescent exposure to ads.
A new study suggests that tapping into our other senses, such as smell and texture, can increase consumers' taste perceptions. In experiments, participants who viewed ads appealing to multiple senses rated the overall taste of a product higher than those who viewed single-sense ads.
McDonald's Dollar Menu has been instrumental in maintaining the chain's reputation as an affordable luxury, even in today's tough times. The menu puts price control and consumer motivation in one wrapper, with clever pricing and uniformity across all franchise outlets.
Increasing alcohol prices and reducing availability are highly cost-effective measures to reduce alcohol-related harm. Banning advertising is also an effective strategy in settings with high amounts of unrecorded production and consumption.
In species where females cannot pick up the slack, males' mating displays reliably indicate how much care they will provide. Honest male signals for parenting are more effective when males must care for offspring, according to Yale researchers.
Researchers found that ad responses depend on mental energy and attention devoted to the ad, with disinterested consumers reacting to less nuanced messages. Positive ads may not be more persuasive among interested consumers who invest considerable mental resources.
New research in Australia shows that alcohol advertising self-regulation is ineffective in protecting children and youth from exposure. The study found that underage teens were exposed to more TV ads than young adults, with popular branding tactics including animated characters and pop music.
Children spend more than 6 hours a day with media, making parental monitoring difficult. Media exposure contributes to various health problems, such as violence, earlier onset of sexual intercourse, smoking initiation, and obesity. Education about media literacy and responsible consumption is crucial.
A study by Yanbin Tu and Min Lu found that high-quality digital music samples are more effective in increasing consumer evaluation and willingness to pay. In contrast, low-quality samples with short durations discourage consumers from buying the full product.
A legal loophole in Canada's advertising regulations has exposed Canadians to more than $90 million worth of drug ads, including those for life-threatening medications. The study found that four out of eight heavily advertised drugs had black box warnings and five had been subject to Health Canada safety advisories.
Researchers found ad clicks on Dogpile.com to be only 15% of total interactions, with 35% of queries yielding no clicks. The study challenges previous reports of a 30% ad click-through rate and suggests advertisers can leverage alternative forms of keyword advertising.
A new study by University of Illinois business professor Yunchuan Liu finds that in-store marketing has surged in the last decade, offering retailers a pricing edge over traditional media. The study suggests that in-store advertising will become increasingly important for impulse purchases and brand awareness campaigns.
A new study suggests that women's attitudes toward sexually oriented advertising can improve if ads depict sex in a manner consistent with women's intrinsic values, such as devotion and commitment. Experiment 1 found that commitment-related cues in the ad boosted women's attitudes towards the product.
A UBC study finds that red improves attention to detail, while blue enhances creative thinking. Red also influences consumer receptivity, favoring detailed product information over evocative messaging.
A new study reveals that offering parity information in ads can enhance brand evaluation, especially when presented consistently with the audience's goal orientation. The effectiveness depends on the consumer's mindset and purchasing goals.
A study of 139 African-American women in Central Harlem found a significant link between exposure to alcohol advertisements and problem drinking behavior. The researchers also discovered that family history of alcoholism played a role in problem drinking, with advertising continuing to have an impact even after controlling for this fac...
A recent study by Rensselaer Polytechnic Institute suggests that non-conscious exposure to advertisements can increase consumer preference for promoted products. The research, led by cognitive scientist Mark Changizi, reveals how advertising tactics like apparel branding and product placement in movies and TV shows tap into our brain's...
A study published in the International Journal of Internet Marketing and Advertising suggests that non-profits can exploit online marketing strategies to gain traffic and raise awareness. By focusing on relevant keywords and optimizing their websites, non-profits can improve their search engine rankings and increase donations.
A new INFORMS study shows that frequent price promotions can harm well-respected brands by diluting their perceived quality. The study found that ketchup makers Heinz and Del Monte experienced negative effects from promotional pricing.
A ban on fast food TV advertisements during children's programming could reduce the number of overweight children by 18 percent, while also lowering the number of overweight adolescents by 14 percent. The study suggests eliminating tax deductibility for television advertising would produce similar declines in childhood obesity.
A study found that loyal customers search for evidence a competitor brand is bad, while less loyal customers seek confirmation it's good. Researchers changed perceptions by shifting focus from dissimilarities to similarities or vice versa.
Despite fast-forwarding, consumers can focus on a product logo or brand for just a fraction of a second, later influencing their preferences. Ads with central brand information can even have a positive effect on consumer attitude and choice behavior.
A new study suggests that heavy advertising by both Democratic and Republican presidential candidates can make voters in battleground states more confused about which candidate to vote for. Ambivalence levels were higher in states with a high number of ads from both parties, while personal characteristics like education and party ident...
A team of researchers found that positive feelings toward programming can be transferred to a brand, increasing attitudes towards the product. The study also highlights the benefits of product placement in programming, including increased shelf life and global distribution.
Research reveals tobacco companies paid top Hollywood stars millions in endorsement deals, contributing to the persistent presence of on-screen smoking in mainstream films. Almost 200 actors took part in cigarette endorsements between 1927 and 1951.
A study by University of Warwick researchers found a radical 50/50 split in how people decide what makes two things seem similar. This could lead to advertisers and marketers reaching up to half of their potential audience, doubling the number of opportunities available in web advertising methods like Google AdWords.
A study published in Journal of Empirical Legal Studies found that Lipitor's advertising omits crucial information relevant to women, raising concerns about its safety. The study questions Pfizer's claims of clinical proof for Lipitor's effectiveness in preventing heart attacks in women with multiple risk factors.
A new study reveals that multinational companies should advertise luxury goods in English, while necessities may be more effective in local languages. Multinational corporations marketing to bilingual populations must pay attention to language choices, as perceptions of ads change significantly with different languages.
A Harvard Medical School study found that direct-to-consumer advertising has a modest effect on prescription rates for some drugs, but none at all for others. The researchers compared sales of three specific drugs in English-speaking Canada and Quebec, where residents were less exposed to ads, and found no significant difference in pre...
A new report by the National Cancer Institute (NCI) and the University of Minnesota links tobacco industry marketing to increased youth smoking, concluding that such marketing causes young people to begin smoking. The report recommends effective strategies to prevent further increase in youth smoking.
A new study in the Journal of Consumer Research reveals how Chinese advertising co-opted communist symbols and messages to promote consumption. The research found that advertisers transformed socialist economic goals into consumer messages, contributing to China's rapid materialistic shift.
Researchers found that Asian brands use a 'global, urban, and multicultural' image in their advertising campaigns. The study demonstrates how Asian corporations are redefining globalization with a more contemporary vision of Asia.
A new study by Rohini Ahluwalia finds that buyers with a relational self-view, who prioritize connectedness, are more open to accepting brand stretches. This understanding can help marketers launch successful product extensions and expand their brand's reach.
A study by UT researchers found a strong dose-response relationship between exposure to tobacco advertising and promotions and tobacco use among Indian youth. The study revealed that 37% of youth had seen tobacco advertising in more than four places, with those exposed being more likely to have ever used or be currently using tobacco.
A three-year study of inner-city middle school students found that those with media resistance skills were significantly less likely to drink alcohol as ninth graders. Developing peer refusal skills also reduced the likelihood of drinking.
A field study of registered voters aged 18-23 found that negative 'attack' ads provoke more voter migration than positive ads. The researchers also discovered that young voters are more likely to weaken their support for a candidate after viewing an ad attacking their preferred candidate.
Researchers at Iowa State University are developing technologies to fight cyber crime and make online activities more secure. They have filed a patent on a technology that detects 'click fraud', which falsely drives up hits to ads posted on Web sites, resulting in higher costs for pay-per-click advertising.
InStream Media, developed at Stevens Institute of Technology, has signed a distribution agreement with BIG Interactive to distribute its Steganographic Embedded Non-Invasive Advertising platform in Singapore. The platform uses advanced steganography for interactive and consumer-initiated advertising with instant feedback.
A Canadian study reveals tobacco marketers are targeting teens near high schools by marketing in retail shops, often located near schools with high smoking prevalence. The study found that these stores offered lower prices, more promotions, and fewer health warnings, creating an environment that promotes student smoking.
A study found that consumers rely on post-purchase actions and advertising to gauge their past experiences, often misinterpreting these cues as accurate indicators of their true feelings.
A recent University of Georgia study reveals that youth exposure to smokeless tobacco advertising has been significant and stable over the past decade, defying a 1998 settlement aimed at limiting such marketing. The study found that smokeless tobacco companies have largely avoided scrutiny, despite research showing its health risks.
A study by Keith S. Coulter and Robin A. Coulter found that the numerical value of the farthest right digit influences consumer perception of sale prices, with smaller digits perceived as larger discounts.
A University of Pittsburgh School of Medicine study reveals that African-Americans are disproportionately exposed to pro-tobacco advertising, with a concentration of tobacco ads 70% higher and 2.6 times more ads per person compared to Caucasians.
A study published in Archives of Pediatrics & Adolescent Medicine found that 3- to 5-year-old children preferred the taste of McDonald's-branded chicken nuggets over identical, unbranded versions. The degree of preference correlated with the number of TVs in their homes and frequency of eating at McDonald's.
A new study from Cornell University found that exposure to smoking-cessation product ads increases the likelihood of quitting, even without purchasing products. The study suggests that 'spillover effects' from advertising may play a significant role in this phenomenon.
Researchers found that 90% of monitored newscasts included at least one instance of stealth advertising, with an average of 2.5 individual slots per newscast. The study aimed to gauge the extent of material with commercializing effects on newscasts and viewers.
A study by Erik Hunter and Per Davidsson found that celebrity involvement is key to a product's success compared to traditional endorsement marketing. Celebrity entrepreneurs add value to products, making them more appealing to consumers.
A University of Florida and University of Minnesota study shows that adolescents attending schools in neighborhoods with high alcohol ad presence tend to want to drink more. The study found that exposure to outdoor ads boosts kids' urge to drink, even among those who weren't drinking previously.
The American Society for Microbiology (ASM) received three honors at the 2007 Hermes Creative Awards, including a Platinum Award for its MicrobeWorld Radio audio and video podcasts. Its blog, Small Things Considered, won a Gold Award, while its website earned an Honorable Mention.
A study found that counter-advertising at the cinema reduces the appeal of smoking images in movies only to young non-smokers. The ad's effectiveness depends on its type, with some potentially increasing intentions to smoke among smokers.
A study by Prashant Malaviya reveals that ad repetition can improve product evaluation through item-specific and relational elaboration. However, expertise-related consumers may perform relational elaboration without repetition, making it less effective for industry-specific trade publications.