Articles tagged with Advertising
A study by University of Illinois economist Kathy Baylis found that Quebec's fast-food ad ban reduced fast-food purchases among French-speaking households by 13% per week, leading to 11-22 million fewer meals eaten per year. The ban was most effective in isolated media markets, and the study suggests a nationwide U.S. ban could be succ...
A new study found that interactive branded mobile applications increase general interest in product categories and improve attitudes toward sponsoring brands. The research also showed that informational mobile apps are more effective at shifting purchase intention than experiential ones.
Patients exposed to prescription drug spam are more likely to seek additional information online, potentially leading to unauthorized medication purchases. The study highlights the need for policymakers to address the impact of medical marketing on patients.
A University of Miami study reveals that images of gays in ads now shape mainstream perceptions, with consumers interpreting messages to reflect their own identities and gain social inclusion. The research highlights the role of advertising in shaping personal identities and its broader cultural impacts on minority communities.
A study by Promothesh Chatterjee and Randall L. Rose found that consumers who use credit cards focus more on product benefits than those who pay cash, while cash users tend to prioritize costs.
A Carnegie Mellon University report found that commonly available internet privacy tools are ineffective for most people, as they often have serious usability flaws and confuse users. The report highlights the need for better user interfaces and feedback mechanisms to empower individuals to protect their online privacy.
A new study found that orienting products toward a dominant hand in ads increases imagined product use and purchase intentions, especially for positive products. The researchers created advertisements with handles oriented towards the right or left to test this effect.
A study found that US adolescents are heavily exposed to alcohol brand references in popular music, often associated with a luxury lifestyle. The researchers suggest that frequent exposure may contribute to early initiation and maintenance of substance use among adolescents.
A new study found that children are heavily influenced by fast food advertisements and parental encouragement when making food choices. However, with consistent parental messages about healthy eating, the effects of advertising can be undone.
Hypothetical questions used in jury selection and political polling can create bias or entrench existing beliefs. Researchers found that pre-trial questioning can actually introduce bias, making it essential to recognize the potential for influence.
Researchers found that brand names in online search engine advertising campaigns attract more attention and encourage more sales. A study by Penn State researchers discovered that branded keyword phrases combined with branded advertisements generated the highest average sales, 15 times higher than generic ads.
A new study examining direct-to-consumer drug ads on TV aims to determine whether these ads educate patients and improve health or drive up sales. The researchers will analyze data from millions of patients using Nielsen Media Research and healthcare utilization data.
A study published in PLOS ONE found that pharmaceutical advertisements in biomedical journals are often non-compliant with FDA guidelines, failing to provide critical safety and efficacy information. The study's findings highlight the need for improved regulation of pharmaceutical marketing.
A new study found that fast disclaimers can harm purchase intentions for unknown or distrusted brands, while trusted brands can use them without issue. Advertisers promoting trusted brands may save time by using fast disclaimers, but regulators need to consider the impact on consumer trust and advertising policies.
A study by Tel Aviv University researchers reveals that presenting positive information first, followed by a minor negative detail, can boost consumer appeal. This approach, known as the 'blemishing effect,' can be used in marketing to improve product perception and drive sales.
Researchers found that TV food ads increase kids' cravings for high-fat and high-sugar foods. Children who watched more TV were more affected by the ads, leading to a higher risk of obesity.
Consumers recall ads better when they think about the groups they belong to. The study found that thinking about group membership influences memory for advertising by unconsciously connecting new information to existing group associations.
A new study found that strongly identifying with an organization enhances personal and economic lives. Consumers integrate organizational values into their behaviors, leading to life-changing experiences.
A study by University of Toronto researchers found that online advertising can reduce the effectiveness of offline ad bans on certain products, such as alcohol and tobacco. The study showed that when consumers with limited knowledge of a product were exposed to online ads, it made online ads more effective substitutes for offline ads.
Innovative ads can induce consumers to think more creatively, altering the way they process unrelated ads. Researchers found that creative stimuli reverse typical persuasion patterns, with abstract thinkers responding better to concrete claims.
Researchers emphasize the need for legislation to regulate online behavioral advertising, as third-parties collect and share consumer data without transparency. This raises concerns about consumer privacy and data protection in e-commerce.
Researchers found that tobacco outlets in Buffalo and Niagara Falls are more concentrated around elementary and secondary schools, particularly in lower-income areas. This concentration may exacerbate socioeconomic disparities in tobacco use.
A new study examines the effect of FDA regulations restricting outdoor tobacco advertising near schools and playgrounds. The researchers found that even smaller buffer zones would still affect a significant number of retailers, with up to 1.5 million pieces of outdoor tobacco advertising potentially removed across the country if a 1,00...
A study published in Alcohol and Alcoholism found that sportspeople receiving alcohol industry sponsorship had higher drinking levels compared to those with non-alcohol sponsorships. The research suggests a link between the financial resources provided by alcohol companies and increased drinking habits.
A Boston College study found that Red Bull's brand identity affects consumers' behavior in video games, with some players speeding up and others crashing. The 'Red Bull effect' shows how non-conscious brand priming can shape consumer performance.
A new study in the Journal of Consumer Research shows that women outperform men in figuring out innovative products. Women are able to accurately identify unusual products when exposed to ads alongside similar or related items, but struggle to remember specific product claims.
Researchers found that business-to-business products firms and consumer services firms benefit from increased R&D spending during recessions. Consumer goods firms do not obtain positive stock returns from R&D spending, while those with high market share and low financial leverage decrease their profits with increased advertising spending.
A Swedish study reveals that children are exposed to an average of 50 TV adverts for food per week, dominated by fast food and sweets. The research suggests a link between food advertising and unhealthy food choices among children.
A study by University of Chicago researchers found that households did not shift to store brand alternatives after receiving a DVR. The lack of effect on sales suggests that TV advertising may not have a discernible impact on sales in the first place.
Experts warn that consumers have little control over their online tracking and profiling, leading to a loss of privacy and potential manipulation of behavior. Nancy King, associate professor at Oregon State University, advocates for a balance between protecting consumer privacy and allowing behavioral advertising to thrive.
Researchers discover JavaScript code accessing browser histories without user consent, highlighting potential for malicious activities such as phishing. Latest browsers have patched vulnerabilities, but users on outdated versions remain at risk.
A study by Saleem Alhabash and colleagues found that individuals conditioned to reject racial stereotypes showed increased attention to commercials with black actors, while those in the affirmation condition decreased their attention. This paradigm demonstrates the power of media training in shaping audience responses.
A study found that 67% of food adverts promote unhealthy foods, particularly in peak viewing time, with Germany, Spain, and Greece leading the way. The research suggests that current regulations are inadequate, as they only consider the proportion of children watching, not the actual number.
A new study found that beauty product ads lower female consumers' self-esteem by making them compare their attractiveness levels to the products. The study also showed that problem-solving products do not have this effect, suggesting a specific impact of beauty-enhancing products on consumer perception.
Researchers at Fraunhofer Institute for Digital Media Technology developed an Eyetracker system to track drivers' eye movements and issue warnings before nodding off. The system can be installed in any car model and is roughly half the size of a matchbox, making it undetectable when mounted behind the sun visor.
Researchers at Duke University developed a tool called TaintDroid that monitors phone apps for transmitting private data. The study found that 15 of 30 popular apps sent users' private information to remote advertising servers, with some sharing location information even when the user wasn't running the app.
A new study by the Center on Alcohol Marketing and Youth found that youth exposure to alcohol advertising in magazines declined by 48 percent between 2001 and 2008. The largest brands still advertising in youth-oriented publications were those selling spirits.
A Stanford University School of Medicine study finds that teens' exposure to cigarette advertising at retail outlets substantially increases the odds they will start smoking. Regular visits to stores with high cigarette ads were associated with a higher likelihood of smoking initiation.
Despite progress, many countries still don't address advertising to children by calorie content and more regulations are needed. Lobstein noted that voluntary actions have some impact, but loopholes undermine efforts, and industry reform is hindered by profit loss.
Children saw fewer TV ads for sweets and beverages between 2003 and 2007, but more for fast food, with a 13.7% decline in ads for younger children and a 4.7% increase among teens. Racial gaps in exposure to all food advertising increased, with African American kids seeing 1.4-1.6 times as many food ads per day.
A new study published in Marketing Science found that combining eye-catching pop-up graphics with targeted ads can lead to a decrease in consumer recall and purchase plans. The study suggests that high-visibility ads are more effective for consumer recall, while content-linked ads promote higher purchase intentions.
A UC Davis study found that online games and websites marketed to children are predominantly branding tools, with nutrition information often buried or absent. The researchers recommend increased regulation to prevent childhood obesity and promote healthier eating habits.
A new study examines different ways to secure brand loyalty, finding that evaluative conditioning can occur in two forms: direct transfer and indirect transfer. This technique involves associating a brand with positive stimuli, such as celebrity endorsements or event sponsorships, to generate favorable feelings.
A new study found that providing wine aficionados with accurate sensory descriptors improves their ability to resist misleading advertising and form accurate memories. This research has implications for other products like music, gourmet food, or movies, where multisensory advertising can engage and direct the learning process.
A study found that grotesque juxtapositions in fashion ads are more effective at grabbing attention than traditionally attractive images. Women who regularly read fashion magazines approached such ads as a type of fiction, immersing themselves in the narrative and exploring its creative elements.
A new University of Illinois study suggests that technical, tough-to-decipher advertising claims can turn consumers away. Consumers who consider themselves well-informed about a product react negatively to 'puffery', viewing it as an effort to trick them with meaningless information.
A new study found that intense war news reduces ad recall in viewers, regardless of their political beliefs. However, supporters of the war were more likely to remember ads when exposed to less intense programming.
A four-year project funded by the National Cancer Institute investigates the effect of food advertising on children's weight outcomes, separating it from TV watching time. The study found that 98% of child ads were for high-fat, sugar, or sodium foods.
Researchers found that different positive emotions, such as pride and contentment, have distinct effects on product desire, with some making certain products less appealing.
A new study from Dartmouth Medical School examines the impact of food product placements in movies on children's dietary choices. The research found that sugar-sweetened beverages account for the largest proportion of movie-based brand placements, targeting older children and teenagers who are gaining independence in their food choices.
Researchers found that advertising can strongly influence consumers' desires, shifting their mindset from 'being' (current state) to 'becoming' (future goals). This study suggests advertisers should position products to fit the mindset of immediate gratification or long-term benefits.
A study published in the Journal of Consumer Research found that consumers don't always react positively to persuasive tactics in ads. The authors discovered that when descriptions are ambiguous, consumers interpret them in one of two ways: either as technical details or puffery.
A new study by University of Arizona Professor Dale Kunkel finds that nearly three-quarters of foods advertised on TV to children are high in nutritional value, while healthy options are largely invisible. The report calls for Congress to regulate advertising to children.
A new study published in Journal of Adolescent Health found that alcohol companies disproportionately advertise to youth through magazines with high youth readership. In magazines with high youth readership, youth alcoholic beverage types were more than four times more likely to be advertised.
A new study published in Archives of Internal Medicine found that direct-to-consumer advertising (DTCA) for clopidogrel had no significant effect on sales, contributing to a $207 million price increase for Medicaid. The study suggests that pharmaceutical companies may be passing on ad costs to consumers through higher prices.
Researchers propose new guidelines for improved prescription drug ads, emphasizing clearer warnings about risks and accurate information about potential benefits. The study highlights the need for regulation of direct-to-consumer advertising to reduce harm and promote informed health choices.
A study found that children's networks show 76% more food commercials per hour compared to other networks, featuring unhealthy foods like sugary cereals and fast food. The ads are often targeting Hispanic viewers, who are facing an increasing obesity rate.
A study in the Journal of Consumer Research found that consumers respond best to vacation ads that match their current emotions, whether it's excitement or relaxation. The researchers suggest that marketers can facilitate a positive impression by displaying products in contexts where pre-existing feelings align with the product's claims.
A study published in the journal Emotion found that people are more accurately attuned to detecting emotional value in negative subliminal images than positive ones. This suggests potential implications for advertising and public service announcements.
Researchers found that ad placement affects consumer perception, with easier-to-read articles leading to more favorable evaluations of ads and products. Placing ads after difficult articles can have negative effects, while ads unrelated to the article may be more positively received.