Articles tagged with Advertising
A new study suggests that more independent consumers are better at delaying gratification and perceive future events as happening in the distant future. This is because they think of the future in abstract terms, whereas less independent consumers perceive it in concrete terms.
Despite declining marketing efforts, pharmaceutical promotion remains prevalent, with free samples and physician detailing accounting for over 70% of expenditures. The study found no significant change in the proportion of marketing to primary care physicians or specialists, highlighting ongoing conflicts of interest.
A new study found that magazine advertisements often perpetuate hyper-masculinity, a toxic form of masculinity characterized by toughness, violence, and objectification. The research suggests that these ads can shape young men's attitudes and behaviors, contributing to social problems like violence and drug use.
A new study in the Journal of Consumer Research finds that creative and skilled viewers can overturn and personalize commercial advertising meanings for family benefit. Researchers placed cameras in suburban homes to study viewer behavior during TV ad breaks, revealing the impact of family interaction on advertising response.
A new study found that drinker identity and brand allegiance are factors linking alcohol marketing and problematic drinking among experimental underage drinkers. Exposure to alcohol marketing is associated with both initiation and progression of alcohol use in youth.
New research from the Johns Hopkins Bloomberg School of Public Health and the Dutch Institute for Alcohol Policy confirms that time restrictions on alcohol advertising actually increase teen exposure. Alcohol companies move their ads to late-night programming when most teens are watching, increasing ad exposure for high-risk youth.
A study found that consumers are more likely to buy a product they previously focused on, while ignoring a product decreases its purchasing chances. Companies can exploit this by drawing attention through advertising or packaging to gain long-term advantages.
A recent study analyzed online campaign ads from the 2012 French and American presidential elections. The research found that American ads had a significantly higher negative tone compared to French ads. The study's findings suggest that non-professional media creators in America are pushing the boundaries of attack advertising.
A study by Jayani Jayawardhana found that direct-to-consumer advertising of cholesterol-reducing prescription medications leads to improved consumer welfare. The research also suggests that targeted advertising efforts towards physicians can inform their selection of the drug, leading to better health outcomes.
A new study by Juliana Fernandes found that negative political ads work best when presented in moderation, allowing voters to process information carefully. The study revealed that larger time intervals between ad repetitions disfavor the target candidate, making it harder for them to be seen as unfavorable.
Researchers found that making small changes to an ad over repeated exposures can increase its effectiveness. Subtle location changes in brand logos or product depictions can make a significant impact even with limited consumer attention.
A new report from the Center on Alcohol Marketing and Youth reveals that African-American youth are being over-exposed to alcohol advertising, with certain brands and channels dominating their exposure. The report's findings highlight the need for immediate action to protect the health and well-being of young African Americans.
A new study finds that magazine ads with high youth readership are more likely to violate industry guidelines. The researchers analyzed over 1,200 ads and found nearly one in five contained sexual connotations or objectification.
A study by Cele Otnes and Linda Tuncay Zayer found that six themes emerge from the analysis, with half being negative, including skepticism, avoidance, and indifference. Men tend to react negatively to hyper-masculine stereotypes in advertising, experiencing feelings of inadequacy and vulnerability.
A population-level approach to preventing cardiovascular disease could reduce deaths by up to 50%, according to the European Society of Cardiology. The organization recommends changes in agricultural policies, taxation, and advertising to support healthy diets, physical activity, and reduced alcohol consumption.
A study at the University of Missouri School of Journalism developed a method to help advertisers target online audiences by knowing their personality types. Researchers found that individuals who liked high-risk activities tend to update their status, upload photos, and interact with friends frequently, while those who are more reserv...
A recent study from the University of Georgia found that sexual imagery in magazine ads has increased over 30 years, particularly in alcohol, entertainment, and beauty advertising. The study shows that sex is most effective for low-risk, impulse-purchased products.
A new study suggests that tailored advertising campaigns can be more effective when targeting specific personality traits, rather than just demographic groups. By highlighting motivational concerns associated with each trait, advertisements can be designed to resonate with individual consumers and increase their persuasive appeal.
A recent study presented at the Pediatric Academic Societies annual meeting found a significant link between recognition of TV alcohol advertisements and underage drinking. The study showed that 59% of underage youths previously drank alcohol, with those familiar with TV ads more likely to engage in binge drinking.
A new study finds that adolescents and young adults who recognize TV ads for quick-service restaurants are more likely to be overweight. The researchers surveyed 3,342 youths ages 15 to 23 years and found that those who recognized more ads were over twice as likely to be obese compared to those who recognized few ads.
A study using brain data predicts which ads will be most effective, contradicting participants' own predictions. The medial prefrontal cortex region was found to predict successful ads, with campaign 'C' boosting phone calls thirty-fold.
Researchers at University of Missouri and Oregon found that consumers often unintentionally buy products with animal testing due to lack of clear definitions. This ambiguity leads to deceptive advertising, making it difficult for consumers to make informed moral decisions.
Researchers studied viral campaigns and found that increased product involvement and social network consideration significantly predicted sharing intentions. People filter information, but personal involvement in the item being shared also contributes to higher likelihood of sharing.
A study found that 75.94% of deceptive ads linked to health were in the 'health' category, followed by 'beauty and hygiene'. Researchers claim most provisions are not fulfilled, including banned practices like fictitious doctor interviews.
Research reveals how brain processes deceptive ads, finding increased activity in areas associated with attention and theory-of-mind reasoning. Moderately deceptive ads stimulate more brain activity, potentially making consumers more susceptible.
Research at Newcastle University found that new TV food regulations did not reduce exposure to unhealthy foods for children and adults alike. The study showed that even after the restrictions were implemented, 14.6% of adverts seen were for food and half of those were for less healthy items.
Viewers consider advertising more favorable after watching a close, exciting game, according to a study by Oregon State University. The level of suspense in both the game and ad was found to be the most important factor in increasing positive responses towards the ad and brand.
A study by University of Illinois economist Kathy Baylis found that Quebec's fast-food ad ban reduced fast-food purchases among French-speaking households by 13% per week, leading to 11-22 million fewer meals eaten per year. The ban was most effective in isolated media markets, and the study suggests a nationwide U.S. ban could be succ...
A new study found that interactive branded mobile applications increase general interest in product categories and improve attitudes toward sponsoring brands. The research also showed that informational mobile apps are more effective at shifting purchase intention than experiential ones.
Patients exposed to prescription drug spam are more likely to seek additional information online, potentially leading to unauthorized medication purchases. The study highlights the need for policymakers to address the impact of medical marketing on patients.
A University of Miami study reveals that images of gays in ads now shape mainstream perceptions, with consumers interpreting messages to reflect their own identities and gain social inclusion. The research highlights the role of advertising in shaping personal identities and its broader cultural impacts on minority communities.
A study by Promothesh Chatterjee and Randall L. Rose found that consumers who use credit cards focus more on product benefits than those who pay cash, while cash users tend to prioritize costs.
A Carnegie Mellon University report found that commonly available internet privacy tools are ineffective for most people, as they often have serious usability flaws and confuse users. The report highlights the need for better user interfaces and feedback mechanisms to empower individuals to protect their online privacy.
A new study found that orienting products toward a dominant hand in ads increases imagined product use and purchase intentions, especially for positive products. The researchers created advertisements with handles oriented towards the right or left to test this effect.
A study found that US adolescents are heavily exposed to alcohol brand references in popular music, often associated with a luxury lifestyle. The researchers suggest that frequent exposure may contribute to early initiation and maintenance of substance use among adolescents.
A new study found that children are heavily influenced by fast food advertisements and parental encouragement when making food choices. However, with consistent parental messages about healthy eating, the effects of advertising can be undone.
Hypothetical questions used in jury selection and political polling can create bias or entrench existing beliefs. Researchers found that pre-trial questioning can actually introduce bias, making it essential to recognize the potential for influence.
Researchers found that brand names in online search engine advertising campaigns attract more attention and encourage more sales. A study by Penn State researchers discovered that branded keyword phrases combined with branded advertisements generated the highest average sales, 15 times higher than generic ads.
A new study examining direct-to-consumer drug ads on TV aims to determine whether these ads educate patients and improve health or drive up sales. The researchers will analyze data from millions of patients using Nielsen Media Research and healthcare utilization data.
A study published in PLOS ONE found that pharmaceutical advertisements in biomedical journals are often non-compliant with FDA guidelines, failing to provide critical safety and efficacy information. The study's findings highlight the need for improved regulation of pharmaceutical marketing.
A new study found that fast disclaimers can harm purchase intentions for unknown or distrusted brands, while trusted brands can use them without issue. Advertisers promoting trusted brands may save time by using fast disclaimers, but regulators need to consider the impact on consumer trust and advertising policies.
A study by Tel Aviv University researchers reveals that presenting positive information first, followed by a minor negative detail, can boost consumer appeal. This approach, known as the 'blemishing effect,' can be used in marketing to improve product perception and drive sales.
Researchers found that TV food ads increase kids' cravings for high-fat and high-sugar foods. Children who watched more TV were more affected by the ads, leading to a higher risk of obesity.
Consumers recall ads better when they think about the groups they belong to. The study found that thinking about group membership influences memory for advertising by unconsciously connecting new information to existing group associations.
A new study found that strongly identifying with an organization enhances personal and economic lives. Consumers integrate organizational values into their behaviors, leading to life-changing experiences.
A study by University of Toronto researchers found that online advertising can reduce the effectiveness of offline ad bans on certain products, such as alcohol and tobacco. The study showed that when consumers with limited knowledge of a product were exposed to online ads, it made online ads more effective substitutes for offline ads.
Innovative ads can induce consumers to think more creatively, altering the way they process unrelated ads. Researchers found that creative stimuli reverse typical persuasion patterns, with abstract thinkers responding better to concrete claims.
Researchers emphasize the need for legislation to regulate online behavioral advertising, as third-parties collect and share consumer data without transparency. This raises concerns about consumer privacy and data protection in e-commerce.
Researchers found that tobacco outlets in Buffalo and Niagara Falls are more concentrated around elementary and secondary schools, particularly in lower-income areas. This concentration may exacerbate socioeconomic disparities in tobacco use.
A new study examines the effect of FDA regulations restricting outdoor tobacco advertising near schools and playgrounds. The researchers found that even smaller buffer zones would still affect a significant number of retailers, with up to 1.5 million pieces of outdoor tobacco advertising potentially removed across the country if a 1,00...
A study published in Alcohol and Alcoholism found that sportspeople receiving alcohol industry sponsorship had higher drinking levels compared to those with non-alcohol sponsorships. The research suggests a link between the financial resources provided by alcohol companies and increased drinking habits.
A Boston College study found that Red Bull's brand identity affects consumers' behavior in video games, with some players speeding up and others crashing. The 'Red Bull effect' shows how non-conscious brand priming can shape consumer performance.
A new study in the Journal of Consumer Research shows that women outperform men in figuring out innovative products. Women are able to accurately identify unusual products when exposed to ads alongside similar or related items, but struggle to remember specific product claims.
Researchers found that business-to-business products firms and consumer services firms benefit from increased R&D spending during recessions. Consumer goods firms do not obtain positive stock returns from R&D spending, while those with high market share and low financial leverage decrease their profits with increased advertising spending.
A Swedish study reveals that children are exposed to an average of 50 TV adverts for food per week, dominated by fast food and sweets. The research suggests a link between food advertising and unhealthy food choices among children.
A study by University of Chicago researchers found that households did not shift to store brand alternatives after receiving a DVR. The lack of effect on sales suggests that TV advertising may not have a discernible impact on sales in the first place.
Experts warn that consumers have little control over their online tracking and profiling, leading to a loss of privacy and potential manipulation of behavior. Nancy King, associate professor at Oregon State University, advocates for a balance between protecting consumer privacy and allowing behavioral advertising to thrive.
Researchers discover JavaScript code accessing browser histories without user consent, highlighting potential for malicious activities such as phishing. Latest browsers have patched vulnerabilities, but users on outdated versions remain at risk.
A study by Saleem Alhabash and colleagues found that individuals conditioned to reject racial stereotypes showed increased attention to commercials with black actors, while those in the affirmation condition decreased their attention. This paradigm demonstrates the power of media training in shaping audience responses.
A study found that 67% of food adverts promote unhealthy foods, particularly in peak viewing time, with Germany, Spain, and Greece leading the way. The research suggests that current regulations are inadequate, as they only consider the proportion of children watching, not the actual number.