Research finds that incorporated business owners exhibit greater self-esteem, engage in illicit activities, and are more likely to come from high-earning families. In contrast, unincorporated business owners have manual skill requirements and lower salaries before entrepreneurship. Incorporated entrepreneurs earn significantly higher m...
The global tobacco control treaty has increased the adoption of tobacco reduction measures around the world, leading to a 2.5% reduction in global smoking rates between 2005 and 2015. Countries that fully implemented more demand-reduction measures experienced significantly greater reductions in smoking rates.
Direct-to-consumer ads for low-testosterone treatments increase prescriptions but may not improve men's health, according to UC Davis physician Richard Kravitz. The rise in hormone-replacement therapies has led to unnecessary treatments and potential cardiovascular risks.
A University of Stirling study found that televised gambling adverts during English Premier League matches often promoted complex and highly specific bets, misleading football fans. The research suggests that these types of bets are difficult to accurately predict, leading to significant average losses.
A recent study published in Marketing Science found that online display ads can increase both online and offline retail sales, with 84% of the sales increase coming from offline channels. The study used a large-scale field experiment involving over 3 million users to evaluate the effects of branded apparel ads on sales.
Uru, a software startup founded by Cornell Tech graduates, uses computer-vision technology to automatically find blank surfaces in videos and display non-disruptive ads. The company has received several awards and is targeting major platforms like Instagram and YouTube to monetize user-generated content.
A recent study by University of Tennessee professors found that most consumers skim over risk warnings on drug websites, ignoring important information about potential side effects. The researchers suggest presenting risks before benefits and highlighting unique risks with graphics to increase attention.
A study by Indiana University researchers found that using a combination of first touch and last touch keyword metrics improves ROI by 5%. First touch bidding prioritizes broad keywords, attracting early searchers, while last touch bidding targets specific keywords used by consumers late in the search process
Research suggests that TV ads may influence kids' alcohol consumption, with those exposed to more ads consuming more alcohol. A study of over 1,000 13-20 year olds found that more ad exposure was linked to higher total consumption of advertised brands.
A study of digital camera purchases and online browsing behavior found that consumers rarely explore a full range of products before making a purchase. On average, it takes around 15 days for a consumer to make a final decision, with the majority of purchases happening within under a month.
Researchers at the University of Missouri developed a model that enables newspapers to maximize revenues from advertisements and subscriptions by offering diverse subscription plans. The study found a potential increase of 17% in profits for one major US newspaper, suggesting this new approach can boost revenue for media platforms.
Researchers found that nearly all schools had at least one shop selling tobacco within a 100m radius, and marketing strategies targeting children were pervasive. Enforcement of the ban is needed to protect youth, and point-of-sale displays and advertising are urgently required in China.
A new analysis shows that US cancer centers increased their advertising spending by over 300% between 2005 and 2014, with for-profit organizations accounting for most of the spending. The bulk of the spending was concentrated in television ads, print media, and internet display advertisements.
A study examining cancer center advertising spending found that 20 centers accounted for 86% of the total spending. The largest advertisers were Cancer Treatment Centers of America and MD Anderson Cancer Center.
A Michigan State University study found that participants exposed to beer ads on social media were more likely to consider drinking alcohol. The researchers also highlighted the lack of regulation in advertising and marketing alcohol on social media, which can lead to underage drinking and other concerns.
A new study by RAND Corporation reveals that Southern California middle school students are exposed to an average of 3.1 alcohol advertisements every day. Racial disparities were also observed, with African Americans and Hispanics experiencing higher levels of exposure compared to white youths.
A new study found that middle-school kids ages 11-14 see two to four alcohol ads per day, with outdoor billboards and signs being the most common source. The findings suggest that policymakers should pay attention to outdoor alcohol advertising, which is under local communities' control.
A new study from the University of Maryland explores how messages about brands interact across various channels in a complex feedback loop. The research highlights the importance of Twitter in brand management and finds that negative news articles can create a spiral effect, leading to fewer deposits in banks.
A new UCR study examines how consumers' beliefs about karma influence their responses to charitable appeals in advertising. People with karmic beliefs respond more favorably to donating time but are discouraged if the motivation is perceived as selfish.
A Dartmouth-Stanford study examines the cognitive processing and persuasive effects of health product-related advertorials on over 670 people. It found that unlabeled advertorials were less likely to trigger consumer awareness, but increased favorable attitudes toward advertising messages and purchase intention.
A study by Dr Carolyn Mair and Soljana Cili found that 62% of women aged 40-89 use make-up daily for confidence, not to look younger. The results highlight the need for advertisers to focus on making products feel good about themselves, rather than just looking younger.
Researchers discovered a discrepancy in YouTube's view count system, where fake views were counted towards advertisers' bills despite being flagged as fraudulent. This study highlights the challenges of detecting and preventing bot fraud in video portals, which can have significant economic implications.
Research by Michigan State University's Saleem Alhabash suggests that adding a religious message to an anti-alcohol warning does not discourage viewers from drinking. Gain-framed messages, which focus on benefits, are more effective than loss-framed messages in this context.
A study published in Springer's journal Quantitative Marketing and Economics found that the Electoral College system increases advertising spending in typical presidential elections. The researchers modeled voters' decisions using a simple aggregate market share model and found that advertising would be spread more evenly across states...
Researchers found that daily deal websites gain an advantage by tracking and displaying sales numbers, attracting new customers and promoting merchants' businesses. This strategy lowers the risk for consumers trying new merchants and addresses a fundamental problem with traditional discount promotions.
The study investigates cultural tourists' attitudes towards visual advertising in Malta, applying research methods to attain original scientific results. Key findings include knowledge about Maltese tourists and their local advertising techniques, as well as recommendations for marketing decision makers.
Research from the University of Maryland and Tilburg University suggests that simpler, upfront ads perform better than complex ads, regardless of exposure duration. The study found that viewers actively try to avoid online ads due to their complexity, but shorter exposures can have different effects on ad ratings.
A study at Ohio State University found that targeted online ads can actually change consumers' self-perceptions and behaviors. Participants who received behaviorally targeted ads for products like
A Georgia Tech study found that mobile ads can reveal sensitive user information, including gender, parental status, and income, due to leakage between ad networks and app developers. Researchers tested 200 participants and discovered that 73% of ad impressions were correctly aligned with demographic profiles.
A study by UT Dallas researchers proposes a solution to identify and mitigate click fraud in pay-per-click advertising. The study suggests that an independent third party investigate and flag fraudulent clicks when conflicts arise between service providers and advertisers, inducing them to improve their technologies.
The new UK alcohol guidelines are unlikely to have a direct impact on drinking, but they do raise awareness of harm. The guidelines present novel information on the link between alcohol and cancer, leading to increased online searches for related terms.
A recent study by Drexel University and USC suggests that e-cigarette marketing on social media is as containable as second-hand smoke. The study tracked the growth of e-cigarette advertising on Twitter and found that it can reach an exponential number of users, including those who may not be directly affected by the product. This rais...
A new study by University of Liverpool health expert Dr Emma Boyland confirms that unhealthy food advertising significantly increases food consumption in children. The analysis of 22 studies found that television and internet advertising equally impact children's eating habits.
Researchers at the University of Cambridge found that e-cigarettes with candy flavors are more appealing to school children, who also express a greater interest in buying and trying these products. The study suggests that further regulation is needed regarding e-cigarette advertising to prevent tobacco smoking among young people.
A new set of 'no buy' list criteria could greatly reduce underage viewers' exposure to alcohol advertising on cable TV. The criteria recommend avoiding non-compliant ad placements on low-rated cable shows and late-night programs.
A study suggests that improved use of no-buy lists by the alcohol industry could greatly reduce young people's exposure to alcohol advertisements on television. Researchers found that if such lists were universally applied, nearly all noncompliant advertising seen by children under the legal drinking age would be eliminated.
New research from Indiana University finds that companies with a differentiation strategy benefit more from advertising than those with a cost leadership approach. Advertising increases awareness and sales for differentiated firms, building brand equity and shareholder value. In contrast, cost leaders may not see an impact on their sto...
A study found that fewer than 1 in 5 users recognized native advertisements as ads, highlighting the need for transparency in disclosure labels. The study's results suggest that readers are more likely to identify sponsored content when it is clearly labeled, and that position matters.
A study from Simon Fraser University suggests that plus-sized models in advertising campaigns may contribute to growing obesity rates. The researchers found that non-traditional models with larger body types can have a detrimental effect on the public's lifestyle and eating behavior.
A Baylor University study finds that advertising and public relations education lacks essential skills for success in social media. The research recommends incorporating business literacy, math, online community management, and media planning into courses to address these gaps.
A new RAND Corporation study found that hiding tobacco products at convenience stores significantly reduces teenagers' susceptibility to future cigarette use. Researchers created a power wall with hundreds of tobacco products and had teens visit a replica store to shop while the product visibility was in one of three random locations.
A new study published in Nicotine & Tobacco Research found that exposure to e-cigarette ads increased curiosity and trial of e-cigarettes among young adults. Approximately 6% of never-users tried an e-cigarette within six months after ad exposure, compared to 1.2% of unexposed individuals.
A study published in Marketing Science finds that increasing cigarette taxes can lead to a shift towards higher nicotine products, potentially increasing addiction levels. The study also suggests that this unintended consequence is more likely to occur in poorer neighborhoods.
Youth aged 13-20 are more than five times more likely to consume brands that advertise on TV, and 36% more likely to drink brands that advertise in magazines. Researchers used exposure estimates from media research firms to link brand-specific advertising with consumption among underage drinkers.
A UCSF study found that online ads about indoor tanning and skin cancer were effective in reaching a large audience, with one ad viewed by almost 200,000 users and generating a click-through rate of 1.04%. The researchers believe this approach could be used for other major public health issues.
A study using Google AdWords disseminated targeted messages about indoor tanning and skin cancer, with 235,913 ad views and 2,000 clicks. The campaign's effectiveness on changing behavior remains unknown, highlighting the need for further research.
Researchers discovered that players' performances in video games significantly impact their attitudes towards brands. Players who performed well in games exhibited better recall and more favorable attitudes toward the brand compared to those who experienced difficulties or crashes.
A study in the Journal of Marketing found that higher financial leverage leads to decreased customer satisfaction due to reduced advertising spending. The impact of leverage is economically significant, resulting in a 0.47-point decrease in customer satisfaction equivalent to an estimated $26 million loss in net operating cash flows.
New research from Monash University finds that Australian children and adolescents receive millions of exposures to alcohol advertising during daytime TV viewing of AFL, NRL, and Cricket. The study suggests removing a clause allowing alcohol advertising during daytime in sport could halve children's exposure.
Researchers found that bloggers who accepted compensation tend to feel more empowered in their relationships with companies, rather than feeling indebted. However, the guidelines have not changed how bloggers acknowledge compensation, and many simply don't report accepting free products.
Research reveals 87% of daytime alcohol adverts appear in sport TV, affecting hundreds of thousands of children. The study suggests stronger restrictions on alcohol advertising in sport could halve children's exposure to adverts.
Researchers found that personalized ads showing only one item from a consumer's browsing history are more effective than those showing all items. Consumers reject ads due to privacy concerns and discomfort with intrusiveness if retailers lack trust with customers.
A new study by the American Psychological Association found that violent and sexual media content may decrease advertising effectiveness and deter purchasing. The research suggests that ads with G-rated content might be more effective than those with violent or sexual themes.
Researchers found that inviting customers to tailor ads improves attitudes towards location-based advertising. Customization with high-involvement products also enhances customer acceptance.
A new RAND Corporation study found that adolescents who saw medical marijuana ads were twice as likely to use the substance or report plans to use it in the future. The study suggests a need to revise prevention programming for youth as legalization and visibility surrounding marijuana change.
A study found that online privacy policies often don't meet consumers' expectations, with many assuming protections that were never there. Despite this, 61% of surveyed websites comply with their own policies, yet users rate them as non-compliant.
A new study published in INFORMS journal refutes conventional wisdom that distracted viewers are less receptive to advertisers' messages. Multitasking viewers visit, browse, and buy advertised products within moments of seeing a commercial.
A new study published in the American Journal of Preventive Medicine found that the food industry's self-regulation program has achieved little improvement in the nutritional quality of foods advertised to children. Despite promises to promote healthier options, most advertised products still fall into the poorest nutritional category.
Research suggests that accounting profession's negative stereotypes provide professional stability and exclusivity. The study uses 'commedia dell'arte' to analyze the role of stock characters in shaping career choices and perceptions of accountants. The authors argue that maintaining these stereotypes is beneficial for the profession.
Consumers who consider themselves more independent are more likely to rely on their feelings when making decisions. In one study, consumers chose smaller, prettier apartments over larger, more conveniently located ones when they felt independent.