Articles tagged with Advertising
A new UCR study examines how consumers' beliefs about karma influence their responses to charitable appeals in advertising. People with karmic beliefs respond more favorably to donating time but are discouraged if the motivation is perceived as selfish.
A Dartmouth-Stanford study examines the cognitive processing and persuasive effects of health product-related advertorials on over 670 people. It found that unlabeled advertorials were less likely to trigger consumer awareness, but increased favorable attitudes toward advertising messages and purchase intention.
A study by Dr Carolyn Mair and Soljana Cili found that 62% of women aged 40-89 use make-up daily for confidence, not to look younger. The results highlight the need for advertisers to focus on making products feel good about themselves, rather than just looking younger.
Researchers discovered a discrepancy in YouTube's view count system, where fake views were counted towards advertisers' bills despite being flagged as fraudulent. This study highlights the challenges of detecting and preventing bot fraud in video portals, which can have significant economic implications.
Research by Michigan State University's Saleem Alhabash suggests that adding a religious message to an anti-alcohol warning does not discourage viewers from drinking. Gain-framed messages, which focus on benefits, are more effective than loss-framed messages in this context.
A study published in Springer's journal Quantitative Marketing and Economics found that the Electoral College system increases advertising spending in typical presidential elections. The researchers modeled voters' decisions using a simple aggregate market share model and found that advertising would be spread more evenly across states...
Researchers found that daily deal websites gain an advantage by tracking and displaying sales numbers, attracting new customers and promoting merchants' businesses. This strategy lowers the risk for consumers trying new merchants and addresses a fundamental problem with traditional discount promotions.
The study investigates cultural tourists' attitudes towards visual advertising in Malta, applying research methods to attain original scientific results. Key findings include knowledge about Maltese tourists and their local advertising techniques, as well as recommendations for marketing decision makers.
Research from the University of Maryland and Tilburg University suggests that simpler, upfront ads perform better than complex ads, regardless of exposure duration. The study found that viewers actively try to avoid online ads due to their complexity, but shorter exposures can have different effects on ad ratings.
A study at Ohio State University found that targeted online ads can actually change consumers' self-perceptions and behaviors. Participants who received behaviorally targeted ads for products like
A Georgia Tech study found that mobile ads can reveal sensitive user information, including gender, parental status, and income, due to leakage between ad networks and app developers. Researchers tested 200 participants and discovered that 73% of ad impressions were correctly aligned with demographic profiles.
A study by UT Dallas researchers proposes a solution to identify and mitigate click fraud in pay-per-click advertising. The study suggests that an independent third party investigate and flag fraudulent clicks when conflicts arise between service providers and advertisers, inducing them to improve their technologies.
The new UK alcohol guidelines are unlikely to have a direct impact on drinking, but they do raise awareness of harm. The guidelines present novel information on the link between alcohol and cancer, leading to increased online searches for related terms.
A recent study by Drexel University and USC suggests that e-cigarette marketing on social media is as containable as second-hand smoke. The study tracked the growth of e-cigarette advertising on Twitter and found that it can reach an exponential number of users, including those who may not be directly affected by the product. This rais...
A new study by University of Liverpool health expert Dr Emma Boyland confirms that unhealthy food advertising significantly increases food consumption in children. The analysis of 22 studies found that television and internet advertising equally impact children's eating habits.
Researchers at the University of Cambridge found that e-cigarettes with candy flavors are more appealing to school children, who also express a greater interest in buying and trying these products. The study suggests that further regulation is needed regarding e-cigarette advertising to prevent tobacco smoking among young people.
A new set of 'no buy' list criteria could greatly reduce underage viewers' exposure to alcohol advertising on cable TV. The criteria recommend avoiding non-compliant ad placements on low-rated cable shows and late-night programs.
A study suggests that improved use of no-buy lists by the alcohol industry could greatly reduce young people's exposure to alcohol advertisements on television. Researchers found that if such lists were universally applied, nearly all noncompliant advertising seen by children under the legal drinking age would be eliminated.
New research from Indiana University finds that companies with a differentiation strategy benefit more from advertising than those with a cost leadership approach. Advertising increases awareness and sales for differentiated firms, building brand equity and shareholder value. In contrast, cost leaders may not see an impact on their sto...
A study found that fewer than 1 in 5 users recognized native advertisements as ads, highlighting the need for transparency in disclosure labels. The study's results suggest that readers are more likely to identify sponsored content when it is clearly labeled, and that position matters.
A study from Simon Fraser University suggests that plus-sized models in advertising campaigns may contribute to growing obesity rates. The researchers found that non-traditional models with larger body types can have a detrimental effect on the public's lifestyle and eating behavior.
A Baylor University study finds that advertising and public relations education lacks essential skills for success in social media. The research recommends incorporating business literacy, math, online community management, and media planning into courses to address these gaps.
A new RAND Corporation study found that hiding tobacco products at convenience stores significantly reduces teenagers' susceptibility to future cigarette use. Researchers created a power wall with hundreds of tobacco products and had teens visit a replica store to shop while the product visibility was in one of three random locations.
A new study published in Nicotine & Tobacco Research found that exposure to e-cigarette ads increased curiosity and trial of e-cigarettes among young adults. Approximately 6% of never-users tried an e-cigarette within six months after ad exposure, compared to 1.2% of unexposed individuals.
A study published in Marketing Science finds that increasing cigarette taxes can lead to a shift towards higher nicotine products, potentially increasing addiction levels. The study also suggests that this unintended consequence is more likely to occur in poorer neighborhoods.
Youth aged 13-20 are more than five times more likely to consume brands that advertise on TV, and 36% more likely to drink brands that advertise in magazines. Researchers used exposure estimates from media research firms to link brand-specific advertising with consumption among underage drinkers.
A UCSF study found that online ads about indoor tanning and skin cancer were effective in reaching a large audience, with one ad viewed by almost 200,000 users and generating a click-through rate of 1.04%. The researchers believe this approach could be used for other major public health issues.
A study using Google AdWords disseminated targeted messages about indoor tanning and skin cancer, with 235,913 ad views and 2,000 clicks. The campaign's effectiveness on changing behavior remains unknown, highlighting the need for further research.
Researchers discovered that players' performances in video games significantly impact their attitudes towards brands. Players who performed well in games exhibited better recall and more favorable attitudes toward the brand compared to those who experienced difficulties or crashes.
A study in the Journal of Marketing found that higher financial leverage leads to decreased customer satisfaction due to reduced advertising spending. The impact of leverage is economically significant, resulting in a 0.47-point decrease in customer satisfaction equivalent to an estimated $26 million loss in net operating cash flows.
New research from Monash University finds that Australian children and adolescents receive millions of exposures to alcohol advertising during daytime TV viewing of AFL, NRL, and Cricket. The study suggests removing a clause allowing alcohol advertising during daytime in sport could halve children's exposure.
Researchers found that bloggers who accepted compensation tend to feel more empowered in their relationships with companies, rather than feeling indebted. However, the guidelines have not changed how bloggers acknowledge compensation, and many simply don't report accepting free products.
Research reveals 87% of daytime alcohol adverts appear in sport TV, affecting hundreds of thousands of children. The study suggests stronger restrictions on alcohol advertising in sport could halve children's exposure to adverts.
Researchers found that personalized ads showing only one item from a consumer's browsing history are more effective than those showing all items. Consumers reject ads due to privacy concerns and discomfort with intrusiveness if retailers lack trust with customers.
A new study by the American Psychological Association found that violent and sexual media content may decrease advertising effectiveness and deter purchasing. The research suggests that ads with G-rated content might be more effective than those with violent or sexual themes.
Researchers found that inviting customers to tailor ads improves attitudes towards location-based advertising. Customization with high-involvement products also enhances customer acceptance.
A new RAND Corporation study found that adolescents who saw medical marijuana ads were twice as likely to use the substance or report plans to use it in the future. The study suggests a need to revise prevention programming for youth as legalization and visibility surrounding marijuana change.
A study found that online privacy policies often don't meet consumers' expectations, with many assuming protections that were never there. Despite this, 61% of surveyed websites comply with their own policies, yet users rate them as non-compliant.
A new study published in INFORMS journal refutes conventional wisdom that distracted viewers are less receptive to advertisers' messages. Multitasking viewers visit, browse, and buy advertised products within moments of seeing a commercial.
A new study published in the American Journal of Preventive Medicine found that the food industry's self-regulation program has achieved little improvement in the nutritional quality of foods advertised to children. Despite promises to promote healthier options, most advertised products still fall into the poorest nutritional category.
Research suggests that accounting profession's negative stereotypes provide professional stability and exclusivity. The study uses 'commedia dell'arte' to analyze the role of stock characters in shaping career choices and perceptions of accountants. The authors argue that maintaining these stereotypes is beneficial for the profession.
Consumers who consider themselves more independent are more likely to rely on their feelings when making decisions. In one study, consumers chose smaller, prettier apartments over larger, more conveniently located ones when they felt independent.
Researchers found that e-cigarette advertising with vaping visuals increased tobacco cravings in daily and former smokers. The study suggests that unregulated e-cigarette ad spending could lead to increased exposure to smoking cues, posing a public health risk. The findings are significant, considering the growing e-cigarette ad industry.
A study by Henrik Hagtvedt found that marketing statements are more effective when consumers are in a state of high arousal, while questions receive better reception when consumers are calm. This suggests that marketers should tailor their promotional phrases to the level of arousal they encourage.
A new study published in the Journal of Nutrition Education and Behavior found that nearly half of energy drink advertisements aired on networks with themes likely to appeal to adolescents. The study highlights the potential dangers of energy drink consumption among teenagers, particularly due to high caffeine content.
A new study in Journal of Consumer Research suggests that partnering with an established brand can be detrimental to a new brand. In three studies, consumers viewed the new brand less favorably when it partnered with an existing brand immediately, but more favorably when the announcement was delayed.
Researchers argue that reliable information is hard to identify among growing medical care advertisements online, potentially influencing patients' decisions. They recommend clearly labeling hospital websites as advertisements and allocating resources to create balanced online informational tools.
A study by University of Illinois researcher Brittany Duff found that people's processing styles and moods can impact their ability to recognize ads while multitasking. Analytic processors tend to focus on specific items, while holistic processors take in everything at once.
A new study finds that black-and-white images lead consumers to focus on essential product features, whereas colorful images draw attention to less important aspects. This allows companies to promote primary features with black-and-white ads and secondary features with color ads.
A new study suggests that online searches for specific car features can predict consumer purchases with greater accuracy than brand names. Researchers analyzed six years of car sales data and found that searches for features like body type and fuel economy were key indicators of future purchases.
Underage youths exposed to alcohol ads on TV are more likely to drink and engage in binge drinking, a study suggests. Higher receptivity scores among underage participants predicted the onset of drinking, binge drinking, and hazardous drinking.
A new study published in Marketing Science reveals that ads can still convey their main message despite brief and blurred exposure to consumers. The study found that the color of central objects in ads plays a crucial role in rapid perception and 'ad cut through' under these conditions.
A new study found that annoying online ads can lead to a loss of advertising revenue due to user abandonment. The study also discovered that participants were less accurate in remembering content on pages with annoying advertisements.
A new INFORMS study found that product placement in television programs can reduce audience loss during commercials by up to 10.8%, with coordination between brands and networks leading to increased audience sizes and benefits for advertisers and networks alike.
A new study shows that consumers won't judge products by their country of origin if the products are well-made. Consumers consider a country's reputation when evaluating its products, but this doesn't mean negative stereotypes always harm business. Instead, countries with poor reputations can promote superior product features to succeed
A surge in anonymous 'dark money' is pouring into US midterm election TV ads, with conservative groups leading the pack. According to a WSU researcher, $68 million has been spent on TV ads by special interest groups, including Americans for Prosperity and Crossroads GPS.
A recent study found that men who viewed images of sexy women felt less connected to others and were less likely to make charitable contributions. Exposure to such images temporarily decreased male consumers' sense of psychological connectedness with others, making them less receptive to ads promoting social benefits.
A new study found that most alcohol ads in US magazines from 2008-2010 used 'drink responsibly' messages to promote products, not provide clear warnings about the risks of excessive drinking. The ads failed to convey basic public health information, and instead often contradicted scenes depicted in the ads.
A study published in the American Journal of Preventive Medicine suggests that a one cent per ounce excise tax on sugar-sweetened beverages, combined with physical activity programs and an advertising ban, could effectively reduce childhood obesity. The tax is expected to generate significant revenue for additional obesity prevention a...
A new study finds that exposure to brand-specific alcohol ads on TV is linked to increased consumption among underage drinkers. Researchers surveyed over 1,000 youth aged 13-20 and found a strong association between ad exposure and brand choice.