Articles tagged with Advertising
Comprehensive exploration of living organisms, biological systems, and life processes across all scales from molecules to ecosystems. Encompasses cutting-edge research in biology, genetics, molecular biology, ecology, biochemistry, microbiology, botany, zoology, evolutionary biology, genomics, and biotechnology. Investigates cellular mechanisms, organism development, genetic inheritance, biodiversity conservation, metabolic processes, protein synthesis, DNA sequencing, CRISPR gene editing, stem cell research, and the fundamental principles governing all forms of life on Earth.
Comprehensive medical research, clinical studies, and healthcare sciences focused on disease prevention, diagnosis, and treatment. Encompasses clinical medicine, public health, pharmacology, epidemiology, medical specialties, disease mechanisms, therapeutic interventions, healthcare innovation, precision medicine, telemedicine, medical devices, drug development, clinical trials, patient care, mental health, nutrition science, health policy, and the application of medical science to improve human health, wellbeing, and quality of life across diverse populations.
Comprehensive investigation of human society, behavior, relationships, and social structures through systematic research and analysis. Encompasses psychology, sociology, anthropology, economics, political science, linguistics, education, demography, communications, and social research methodologies. Examines human cognition, social interactions, cultural phenomena, economic systems, political institutions, language and communication, educational processes, population dynamics, and the complex social, cultural, economic, and political forces shaping human societies, communities, and civilizations throughout history and across the contemporary world.
Fundamental study of the non-living natural world, matter, energy, and physical phenomena governing the universe. Encompasses physics, chemistry, earth sciences, atmospheric sciences, oceanography, materials science, and the investigation of physical laws, chemical reactions, geological processes, climate systems, and planetary dynamics. Explores everything from subatomic particles and quantum mechanics to planetary systems and cosmic phenomena, including energy transformations, molecular interactions, elemental properties, weather patterns, tectonic activity, and the fundamental forces and principles underlying the physical nature of reality.
Practical application of scientific knowledge and engineering principles to solve real-world problems and develop innovative technologies. Encompasses all engineering disciplines, technology development, computer science, artificial intelligence, environmental sciences, agriculture, materials applications, energy systems, and industrial innovation. Bridges theoretical research with tangible solutions for infrastructure, manufacturing, computing, communications, transportation, construction, sustainable development, and emerging technologies that advance human capabilities, improve quality of life, and address societal challenges through scientific innovation and technological progress.
Study of the practice, culture, infrastructure, and social dimensions of science itself. Addresses how science is conducted, organized, communicated, and integrated into society. Encompasses research funding mechanisms, scientific publishing systems, peer review processes, academic ethics, science policy, research institutions, scientific collaboration networks, science education, career development, research programs, scientific methods, science communication, and the sociology of scientific discovery. Examines the human, institutional, and cultural aspects of scientific enterprise, knowledge production, and the translation of research into societal benefit.
Comprehensive study of the universe beyond Earth, encompassing celestial objects, cosmic phenomena, and space exploration. Includes astronomy, astrophysics, planetary science, cosmology, space physics, astrobiology, and space technology. Investigates stars, galaxies, planets, moons, asteroids, comets, black holes, nebulae, exoplanets, dark matter, dark energy, cosmic microwave background, stellar evolution, planetary formation, space weather, solar system dynamics, the search for extraterrestrial life, and humanity's efforts to explore, understand, and unlock the mysteries of the cosmos through observation, theory, and space missions.
Comprehensive examination of tools, techniques, methodologies, and approaches used across scientific disciplines to conduct research, collect data, and analyze results. Encompasses experimental procedures, analytical methods, measurement techniques, instrumentation, imaging technologies, spectroscopic methods, laboratory protocols, observational studies, statistical analysis, computational methods, data visualization, quality control, and methodological innovations. Addresses the practical techniques and theoretical frameworks enabling scientists to investigate phenomena, test hypotheses, gather evidence, ensure reproducibility, and generate reliable knowledge through systematic, rigorous investigation across all areas of scientific inquiry.
Study of abstract structures, patterns, quantities, relationships, and logical reasoning through pure and applied mathematical disciplines. Encompasses algebra, calculus, geometry, topology, number theory, analysis, discrete mathematics, mathematical logic, set theory, probability, statistics, and computational mathematics. Investigates mathematical structures, theorems, proofs, algorithms, functions, equations, and the rigorous logical frameworks underlying quantitative reasoning. Provides the foundational language and tools for all scientific fields, enabling precise description of natural phenomena, modeling of complex systems, and the development of technologies across physics, engineering, computer science, economics, and all quantitative sciences.
Most fertility clinics fail to adhere to advertising guidelines, leading to potential misinformation for patients. Private clinics were more likely to publish success rates and use comparative marketing, but often failed to provide accurate information.
Parke Wilde's analysis reveals that checkoff programs, such as 'Got Milk?' and 'Pork. The other white meat?', promote calorie-heavy foods like bacon cheeseburgers and barbecue pork ribs, which contradict the Dietary Guidelines' emphasis on whole grains, fruits, vegetables, and low-fat dairy products.
A recent study by Oregon State University researchers suggests that tobacco company-sponsored anti-smoking advertising aimed at youths may actually increase teen smoking rates. The study found that each additional youth-targeted prevention ad viewed resulted in a 3% stronger intention among all students to smoke in the future, and that...
A weeklong intervention in schools reduced adolescents' inclination to drink by teaching them critical thinking skills and strategies to question alcohol ads. The program, led by Penn State's Marvin E. Goldberg, equipped students with persuasion knowledge and processed advertising messages.
According to a UGA study, most people consider spam more intrusive and irritating than direct mail. The researchers found that spam's inability to separate wanted messages from unwanted content makes it more frustrating.
The winning entry analyzed automobile manufacturers' sales data to optimize promotional activity, resulting in $2 billion savings. The prize recognizes outstanding implementation of marketing science concepts and methods in real-world applications.
A Penn State study found no evidence of youth targeting in alcohol magazine ads, despite criticism and proposals for stricter limits. The study analyzed 28 magazines and found significant effects from advertisement price, audience size, and adult demographics.
Researchers Jing Wang and Bobby Calder found that ads can have both negative and positive effects on advertising. Ads appearing after a story has ended can actually enhance their effect. The study suggests that the timing of ad placement is crucial in determining its impact.
Researchers argue that medical journals' reliance on pharmaceutical advertising compromises their credibility, as advertisements often prioritize profitable drugs over others. They propose that journals consider alternative revenue sources to maintain objectivity.
The study refutes existing assumptions about inherent meaning in visuals, showing that creative directors and consumers share a similar understanding of white space. The researchers connect this to the minimalist movement and corporate art, highlighting the importance of socially agreed rules of language.
Authors debate the benefits and harms of direct-to-consumer advertising of prescription drugs. Some argue it can promote underused, life-saving medications, while others claim it raises patients' expectations, increases the quality of care, but also delivers flawed information that may lead to premature adoption of new drugs.
A 10-year federally sponsored flu vaccination promotional program aimed at the elderly could increase vaccination rates by 20 percentage points within its first five years and achieve a 90% vaccination target. The study found that such a program would save more than 6,500 lives at a cost of $37,600 per life-year saved.
A new study reveals that ads comparing two brands are effective when people use analytical processing, but not as effective when they use imagery processing. The authors found that comparative ads provide explicit comparisons among brands and encourage consumers to compare product characteristics across brands.
Between 14 and 26 percent of psychotropic medication visits lacked a mental health diagnosis, sparking concern about trend's impact. Pharmaceutical companies' spending on TV advertising increased six-fold between 1996 and 2000.
A US study found that young people who viewed more alcohol ads drank more alcohol, even those under 21. The study controlled for other factors like total sales and advertising spending.
Researchers found that celebrity voice-overs can sway consumer attitudes towards brands, with influences greatest when recognition is uncertain. The study reveals contrasting effects: assimilation when consumers like a celebrity's voice and contrast when they dislike it.
Research by Patti Williams and Aimee Drolet found that older adults generally favor emotional appeals, while younger adults prefer more rational messages. This understanding is crucial for marketers seeking to create products and services relevant to the growing older population of consumers.
A new study found that asking consumers to imagine their future experience with a product may decrease purchasing likelihood, especially for those with low imagery abilities. The use of imagery appeals can be detrimental to marketers' bottom lines in certain cases.
Researchers analyze structural constraints in codeswitched advertising to determine what makes a message linguistically correct. The study highlights the significance of grammatical accuracy and provides insights into the rules that govern mixed language marketing.
A recent study found that TV ads marketed high-sugar and unhealthy foods to children, dominating nearly 44% of the airtime. The research also revealed that convenience/fast foods made up 34.2% of the advertisements during kids' favorite TV programs.
Researchers found that emotional ads were more effective than informational ads in persuading both highly and non-skeptical consumers. Skeptical consumers responded better to emotional appeals, which bypassed their skepticism filters.
The human brain employs complex responses for recollection, making it challenging to optimize advertising effectiveness. Research suggests that varying spacing repetitions can strengthen memory traces and improve recall.
A study by Penn State researchers found that 80% of participants preferred organic search results over sponsored links. Despite identical content, participants rated sponsored links as less relevant due to biased perception. To address this, businesses should prioritize organic visibility alongside paid advertising.
A study published in Journal of Consumer Research reveals how consumers evaluate an experience by drawing connections between positive and negative events. The research suggests that people find comfort in ambivalence when a bad experience is compared immediately to a good one, providing valuable insights for marketing professionals.
Grady College will receive a $200,000 grant from the Hearst Foundation to further develop media relationships with industry professionals. The endowed program aims to strengthen journalism education by providing vital insight from experienced leaders.
Internal tobacco industry documents reveal that British American Tobacco and Reemtsma sought to secure closed deals, aiming to establish a monopoly. Effective tobacco control policies, such as comprehensive advertising bans and taxation rates, should be implemented before privatization occurs to prevent predicted increase in consumption.
A study by Fisher and Dubé finds that men exhibit significant emotional responses to ads when alone, contrary to the stereotype of women being more 'emotional'. The research reveals that males are sensitive to specific types of emotions in social environments, leading to profound implications for advertisers approaching male customers.
A recent study found that academic medical centers use emotional appeals and promote unproven services to attract patients, raising concerns about the erosion of public trust. The researchers recommend that centers reexamine their advertising procedures to promote evidence-based services.
The study found that awareness of the American Disabilities Act is linked to positive changes in public attitude toward the disabled and improved access to public facilities. However, implementation gaps remain, particularly in educating consumers with disabilities about their consumer rights.
A new study explores the structural elements that make TV ads funny, finding a dramatic range in perceived humor. Understanding this variation can help marketers adjust their intended messages and improve downstream variables like message credibility and recall.
Research by Susan Jung Grant and colleagues found that consumers process negative messages more slowly than positive ones, focusing on the root of the message rather than the negation. This leads to a specific sequence of processing, where affirmations are elaborated first and then negators are incorporated in judgment.
Researchers at the University of Warwick analyzed French trade cards to understand consumer habits, social values, and advertising techniques during the 18th century. The study revealed how trade cards seduced people into buying goods by showing beautiful displays and suggesting exclusivity.
A study found that adolescent girls were overexposed to alcohol advertisements in magazines, with 45% more beer and ale ads, 12% more distilled spirits ads, and 65% more low-alcohol refreshers (LARs) ads compared to their male counterparts. The researchers called for further action due to the failure of industry self-regulation.
The University of Cincinnati researcher explores how the baseball industry's ties to tobacco date back to the 1840s, influencing societal attitudes and advertising strategies. The use of baseball imagery in cigarette ads was a key factor in normalizing smoking among young men.
A study found that menthol cigarettes, like Newport, are more attractive to teens, while brand-name cigarette use is concentrated among adolescents. The researchers also discovered that tobacco advertising and promotion budgets increased significantly during the 1990s, contributing to the popularity of certain brands.
A comparative cross-sectional survey found an unsavoury link between DTCA and the number of prescriptions. The authors warn that unregulated advertising could lead to increased drug sales and costs for the medicare program. Canadian Medical Association Journal editors highlight the need for strengthened regulation.
A recent study by Johns Hopkins found that 34% of herbal weight-loss product websites contained incorrect or misleading statements, which could lead to serious harm to consumers. The products contain serious side effects such as heart attacks, strokes, and increased blood pressure.
A new study reveals that interactive virtual reality product demonstrations significantly increase consumers' likelihood of making a purchase compared to traditional advertising. By allowing users to manipulate products in the virtual world, businesses can foster a stronger emotional connection with customers and ultimately drive sales.
The survey found that 35% of respondents discussed a health concern with their doctor after seeing an advertised drug. Patients who received a new diagnosis were more likely to have high-priority conditions such as arthritis or diabetes. Additionally, physicians suggested lifestyle changes and quit-smoking advice in over half of visits.
The study found that nearly half of promotional claims were not supported by corresponding references, with the most common error being recommending treatment to a different patient group than those assessed in the reference study. Doctors should be cautious when assessing advertisements claiming greater efficacy, safety, or convenience.
A study published in the Journal of Marketing Research found that ad repetition can be confusing for consumers. Students who were mentally engaged with ads performed better at matching product names and slogans than those who were not, suggesting a positive effect of mental engagement on memory.
A study found that cigarette advertising and promotions can circumvent the protective effects of authoritative parenting. Teens from less authoritative households are more susceptible to tobacco ads and promotions. Parents can counter this by discussing marketing tactics with their teenagers.
Researchers found that repeated exposure to online banner ads can lead to future sales, even if no clicks occur immediately. The study suggests that advertisers use banner ads strategically to smooth out sales and increase basket expenditures.
A study published in the American Journal of Preventive Medicine found that teen habitual smokers who believed they could quit anytime had a higher risk of progressing to established smoking. Teenagers who were highly receptive to tobacco advertising also had a higher risk, with 70% more likely to have progressed to established smoking.
The study analyzed tobacco industry documents and found that they lobbied against the Directive 98/43/EC at both EU member state governments and a pan-European level. The investigation's findings highlight the need for effective tobacco control legislation in Europe.
A study found that adolescents with depression are more receptive to tobacco advertising and are at a higher risk of experimenting with smoking. Exposure to peer smokers also plays a significant role in the decision to smoke.
Researchers found that tobacco companies selectively increased youth targeting after the 1998 settlement, exploiting inconsistencies in the ban and government definition of youth magazines. The companies shifted their ads to magazines just under the limit, increasing youth targeting by 14% between 1997 and 2000.
A study published in The Lancet found that prescription-drug advertisements rarely quantify a medication's expected benefit and instead rely on emotional appeals. This lack of clear information can lead to consumer misinformedness about treatment options and potential side effects.
A study found that US direct-to-consumer ads often use emotional appeals and vague descriptions of medication benefits, rather than providing quantitative data. This lack of transparency may lead to unrealistic expectations and increased demand for costly prescription drugs.
Researchers found that popular youth cigarette brands were more likely to be advertised in magazines with high youth readerships, despite claims of targeting young adults. The study's findings suggest a persistent pattern of advertising to underage youths.
A study by University of Illinois professor Brian Wansink found that 70% of unused items were purchased for a specific reason in mind, while 20% were deemed inconvenient. To reduce clutter and save money, experts suggest actively planning new uses for products and donating unused items to food kitchens.
Researchers found that bluntness is key to reaching both children and adults through anti-smoking ads, with messages portraying tobacco industry manipulations being effective in kindling viewer responses. Effective ads also targeted concerns over addiction and illustrated the dangers of second-hand smoke.
Cincinnati marketing researchers have created a comprehensive test to measure an individual's need for levity, exploring the link between humor, whimsy, and human behavior. The study found that people tend to score high on external-humor, with men perceiving themselves as jokesters more often than women.
A Cornell University study published in the Journal of Agricultural and Applied Economics found that dairy advertising efforts significantly increased fluid milk sales, retail cheese prices, and wholesale cheese prices. The study also revealed that dairy farmers receive a substantial return on investment for their marketing efforts.
A study of over 4,000 students found that having a preferred brand is a factor in both current use and intention to use in the future. The findings suggest that adolescents with a favorite brand of beer or cigarette are more likely to smoke or drink regularly.