Articles tagged with Advertising
Researchers identify two distinct cognitive processes underlying consumer behavior: promotion-focused and prevention-focused individuals. Promotion-focused consumers seek time-saving products and perceive a safe environment, while prevention-focused consumers focus on negative outcomes and respond better to unambiguous advertising.
The proposal aims to reduce adult smoking rates globally, with countries aiming for below 20% prevalence. Implementing comprehensive tobacco control programs has shown success in countries like Australia and New York.
A study found that prevention-focused consumers favor safety and loss-avoidance in ads, while promotion-focused consumers prefer achievement and gain-seeking. This differential response affects which brand is evaluated first and the overall rating of both brands.
A new study found that questioning people about their vice behaviors increases the incidence of these behaviors. Researchers asked participants how often they expected to give in to temptations and found that this increased the actual number of times they gave in.
A new study by Xiang Fang, Surendra Singh, and Rohini Ahluwalia reveals that repeated exposure to web-based banner ads can create a favorable attitude toward the ad despite minimal conscious attention. The researchers found that even if participants couldn
Research links tobacco display advertising in retail stores with teens experimenting with cigarette smoking. Promotional giveaways and price breaks may be associated with the transition to regular smoking among youth.
Children exposed to higher levels of alcohol advertising are more likely to drink and intend to drink in the future, according to a RAND Corporation study. Parents can influence their children's behavior by discussing alcohol marketing techniques and encouraging critical thinking about ads.
Researchers found a unique pattern of gene expression in rats that may be linked to a conditioned desire for food and excessive food intake. Food-associated cues triggered dramatic changes in brain regions involved in adaptive behavior, such as the amygdala and nucleus accumbens.
Researchers at UCL found that subliminal images can attract the brain's attention on a subconscious level, sparking debate on the impact of subliminal advertising. The study used fMRI to detect neural activity in response to subliminal stimuli, revealing a complex relationship between consciousness and attention.
A special section in The Lancet examines the intersections between medicine and society, highlighting the impact of direct-to-consumer drug advertising on patients' expectations and doctors' professional clout. The essays explore how pharmaceutical ads create new societal perceptions of disease, normalcy, and wellness.
Researchers at the University of Missouri-Columbia found that investing in news quality directly impacts a newspaper's profitability. The study, which analyzed financial data from small- to medium-sized newspapers, revealed that spending more on news content leads to increased circulation and advertising revenues.
A new study by Aparna A. Labroo and Suresh Ramanathan challenges the common assumption that happy endings in advertising are always better. Emotionally involved viewers actually prefer narratives with a negative-to-positive arc, as it allows them to cope with subsequent negativity.
Researchers found that consumers who didn't understand the joke often preferred clever slogans with multiple meanings. A new scale measures how quickly people grasp additional meanings, showing that degree of understanding has little impact on response.
A content analysis of television direct-to-consumer advertising found that emotional appeals can influence consumer decisions, but may also lead to misinformed choices. Meanwhile, cost-effectiveness analyses suggest that treatment options for acute otitis media and venous thromboembolism should prioritize symptom relief and cost consid...
Most fertility clinics fail to adhere to advertising guidelines, leading to potential misinformation for patients. Private clinics were more likely to publish success rates and use comparative marketing, but often failed to provide accurate information.
Parke Wilde's analysis reveals that checkoff programs, such as 'Got Milk?' and 'Pork. The other white meat?', promote calorie-heavy foods like bacon cheeseburgers and barbecue pork ribs, which contradict the Dietary Guidelines' emphasis on whole grains, fruits, vegetables, and low-fat dairy products.
A recent study by Oregon State University researchers suggests that tobacco company-sponsored anti-smoking advertising aimed at youths may actually increase teen smoking rates. The study found that each additional youth-targeted prevention ad viewed resulted in a 3% stronger intention among all students to smoke in the future, and that...
A weeklong intervention in schools reduced adolescents' inclination to drink by teaching them critical thinking skills and strategies to question alcohol ads. The program, led by Penn State's Marvin E. Goldberg, equipped students with persuasion knowledge and processed advertising messages.
According to a UGA study, most people consider spam more intrusive and irritating than direct mail. The researchers found that spam's inability to separate wanted messages from unwanted content makes it more frustrating.
The winning entry analyzed automobile manufacturers' sales data to optimize promotional activity, resulting in $2 billion savings. The prize recognizes outstanding implementation of marketing science concepts and methods in real-world applications.
A Penn State study found no evidence of youth targeting in alcohol magazine ads, despite criticism and proposals for stricter limits. The study analyzed 28 magazines and found significant effects from advertisement price, audience size, and adult demographics.
Researchers Jing Wang and Bobby Calder found that ads can have both negative and positive effects on advertising. Ads appearing after a story has ended can actually enhance their effect. The study suggests that the timing of ad placement is crucial in determining its impact.
Researchers argue that medical journals' reliance on pharmaceutical advertising compromises their credibility, as advertisements often prioritize profitable drugs over others. They propose that journals consider alternative revenue sources to maintain objectivity.
The study refutes existing assumptions about inherent meaning in visuals, showing that creative directors and consumers share a similar understanding of white space. The researchers connect this to the minimalist movement and corporate art, highlighting the importance of socially agreed rules of language.
Authors debate the benefits and harms of direct-to-consumer advertising of prescription drugs. Some argue it can promote underused, life-saving medications, while others claim it raises patients' expectations, increases the quality of care, but also delivers flawed information that may lead to premature adoption of new drugs.
A 10-year federally sponsored flu vaccination promotional program aimed at the elderly could increase vaccination rates by 20 percentage points within its first five years and achieve a 90% vaccination target. The study found that such a program would save more than 6,500 lives at a cost of $37,600 per life-year saved.
A new study reveals that ads comparing two brands are effective when people use analytical processing, but not as effective when they use imagery processing. The authors found that comparative ads provide explicit comparisons among brands and encourage consumers to compare product characteristics across brands.
Between 14 and 26 percent of psychotropic medication visits lacked a mental health diagnosis, sparking concern about trend's impact. Pharmaceutical companies' spending on TV advertising increased six-fold between 1996 and 2000.
A US study found that young people who viewed more alcohol ads drank more alcohol, even those under 21. The study controlled for other factors like total sales and advertising spending.
Researchers found that celebrity voice-overs can sway consumer attitudes towards brands, with influences greatest when recognition is uncertain. The study reveals contrasting effects: assimilation when consumers like a celebrity's voice and contrast when they dislike it.
A new study found that asking consumers to imagine their future experience with a product may decrease purchasing likelihood, especially for those with low imagery abilities. The use of imagery appeals can be detrimental to marketers' bottom lines in certain cases.
Researchers analyze structural constraints in codeswitched advertising to determine what makes a message linguistically correct. The study highlights the significance of grammatical accuracy and provides insights into the rules that govern mixed language marketing.
Research by Patti Williams and Aimee Drolet found that older adults generally favor emotional appeals, while younger adults prefer more rational messages. This understanding is crucial for marketers seeking to create products and services relevant to the growing older population of consumers.
A recent study found that TV ads marketed high-sugar and unhealthy foods to children, dominating nearly 44% of the airtime. The research also revealed that convenience/fast foods made up 34.2% of the advertisements during kids' favorite TV programs.
Researchers found that emotional ads were more effective than informational ads in persuading both highly and non-skeptical consumers. Skeptical consumers responded better to emotional appeals, which bypassed their skepticism filters.
The human brain employs complex responses for recollection, making it challenging to optimize advertising effectiveness. Research suggests that varying spacing repetitions can strengthen memory traces and improve recall.
A study by Penn State researchers found that 80% of participants preferred organic search results over sponsored links. Despite identical content, participants rated sponsored links as less relevant due to biased perception. To address this, businesses should prioritize organic visibility alongside paid advertising.
A study published in Journal of Consumer Research reveals how consumers evaluate an experience by drawing connections between positive and negative events. The research suggests that people find comfort in ambivalence when a bad experience is compared immediately to a good one, providing valuable insights for marketing professionals.
Grady College will receive a $200,000 grant from the Hearst Foundation to further develop media relationships with industry professionals. The endowed program aims to strengthen journalism education by providing vital insight from experienced leaders.
Internal tobacco industry documents reveal that British American Tobacco and Reemtsma sought to secure closed deals, aiming to establish a monopoly. Effective tobacco control policies, such as comprehensive advertising bans and taxation rates, should be implemented before privatization occurs to prevent predicted increase in consumption.
A study by Fisher and Dubé finds that men exhibit significant emotional responses to ads when alone, contrary to the stereotype of women being more 'emotional'. The research reveals that males are sensitive to specific types of emotions in social environments, leading to profound implications for advertisers approaching male customers.
The study found that awareness of the American Disabilities Act is linked to positive changes in public attitude toward the disabled and improved access to public facilities. However, implementation gaps remain, particularly in educating consumers with disabilities about their consumer rights.
A recent study found that academic medical centers use emotional appeals and promote unproven services to attract patients, raising concerns about the erosion of public trust. The researchers recommend that centers reexamine their advertising procedures to promote evidence-based services.
A new study explores the structural elements that make TV ads funny, finding a dramatic range in perceived humor. Understanding this variation can help marketers adjust their intended messages and improve downstream variables like message credibility and recall.
Research by Susan Jung Grant and colleagues found that consumers process negative messages more slowly than positive ones, focusing on the root of the message rather than the negation. This leads to a specific sequence of processing, where affirmations are elaborated first and then negators are incorporated in judgment.
Researchers at the University of Warwick analyzed French trade cards to understand consumer habits, social values, and advertising techniques during the 18th century. The study revealed how trade cards seduced people into buying goods by showing beautiful displays and suggesting exclusivity.
A study found that adolescent girls were overexposed to alcohol advertisements in magazines, with 45% more beer and ale ads, 12% more distilled spirits ads, and 65% more low-alcohol refreshers (LARs) ads compared to their male counterparts. The researchers called for further action due to the failure of industry self-regulation.
The University of Cincinnati researcher explores how the baseball industry's ties to tobacco date back to the 1840s, influencing societal attitudes and advertising strategies. The use of baseball imagery in cigarette ads was a key factor in normalizing smoking among young men.
A study found that menthol cigarettes, like Newport, are more attractive to teens, while brand-name cigarette use is concentrated among adolescents. The researchers also discovered that tobacco advertising and promotion budgets increased significantly during the 1990s, contributing to the popularity of certain brands.
A comparative cross-sectional survey found an unsavoury link between DTCA and the number of prescriptions. The authors warn that unregulated advertising could lead to increased drug sales and costs for the medicare program. Canadian Medical Association Journal editors highlight the need for strengthened regulation.
A new study reveals that interactive virtual reality product demonstrations significantly increase consumers' likelihood of making a purchase compared to traditional advertising. By allowing users to manipulate products in the virtual world, businesses can foster a stronger emotional connection with customers and ultimately drive sales.
A recent study by Johns Hopkins found that 34% of herbal weight-loss product websites contained incorrect or misleading statements, which could lead to serious harm to consumers. The products contain serious side effects such as heart attacks, strokes, and increased blood pressure.
The survey found that 35% of respondents discussed a health concern with their doctor after seeing an advertised drug. Patients who received a new diagnosis were more likely to have high-priority conditions such as arthritis or diabetes. Additionally, physicians suggested lifestyle changes and quit-smoking advice in over half of visits.
The study found that nearly half of promotional claims were not supported by corresponding references, with the most common error being recommending treatment to a different patient group than those assessed in the reference study. Doctors should be cautious when assessing advertisements claiming greater efficacy, safety, or convenience.
A study published in the Journal of Marketing Research found that ad repetition can be confusing for consumers. Students who were mentally engaged with ads performed better at matching product names and slogans than those who were not, suggesting a positive effect of mental engagement on memory.
A study found that cigarette advertising and promotions can circumvent the protective effects of authoritative parenting. Teens from less authoritative households are more susceptible to tobacco ads and promotions. Parents can counter this by discussing marketing tactics with their teenagers.
Researchers found that repeated exposure to online banner ads can lead to future sales, even if no clicks occur immediately. The study suggests that advertisers use banner ads strategically to smooth out sales and increase basket expenditures.
A study published in the American Journal of Preventive Medicine found that teen habitual smokers who believed they could quit anytime had a higher risk of progressing to established smoking. Teenagers who were highly receptive to tobacco advertising also had a higher risk, with 70% more likely to have progressed to established smoking.
The study analyzed tobacco industry documents and found that they lobbied against the Directive 98/43/EC at both EU member state governments and a pan-European level. The investigation's findings highlight the need for effective tobacco control legislation in Europe.
A study found that adolescents with depression are more receptive to tobacco advertising and are at a higher risk of experimenting with smoking. Exposure to peer smokers also plays a significant role in the decision to smoke.