Articles tagged with Advertising
A study by Washington University in St. Louis found that slant and consistency of messages in national television ads significantly impact online word-of-mouth chatter and candidate preference. Consistency with the primary message is crucial, even for more partisan messages, suggesting that campaign strategies should focus on building ...
Researchers used Facebook data to measure cultural similarity between countries, finding associations between immigration patterns and people's food and drink interests. Countries with more immigrants showed higher cultural similarity between origin and destination countries.
A study by North Carolina State University found that image complexity drives consumer engagement on Instagram. The researchers identified six measures of image complexity and developed a model to determine which combination generates the most positive feedback.
A new study from the University of Otago found that children are exposed to 554 brands per 10-hour day, or nearly a brand a minute. The majority of these exposures occurred in school, at home, and in-store, with most coming from brand labels, product packaging, and commercial signage.
A study of 2018 US midterm election video ads found that ads from the preferred party evoke stronger emotions, while those from opposing parties have little effect. This suggests that political ads primarily motivate party faithful rather than sway undecided voters.
A new study from the University of Notre Dame documents the crucial role of advertising in satellite TV operators' continued success. The study highlights how consumers were sensitive to advertising, particularly that of satellite operators, and how national advertising costs offered an entry advantage for these firms.
A new study found that news media amplified rather than rectified misleading health information from TV personality Dr. Oz, resulting in the further spread of misinformation. The researchers called for government oversight to lessen the risk of spreading inaccuracies.
A Penn State study found that live-streaming ads for alcohol, energy drinks, and junk food significantly increased during the pandemic, targeting young viewers. The researchers discovered that energy drinks made up nearly 80% of marketing, while ads for restaurants and soda were also prevalent.
Researchers at UC3M found that Facebook ads can target a specific person with just four rare and specific interests. This nanotargeting ability exposes users to new risks, including potential identification without consent. The study highlights the need for advertising platforms to protect individual privacy.
Researchers developed an algorithm that combines product popularity and variety to increase customer appeal, resulting in a 30% increase in customer engagement. The study, conducted with Wayfair, also found the algorithm was efficient and required minimal customer data.
A study by Hokkaido University researchers found that Japanese customers prefer traditional restaurants displaying an older year of establishment, leading to improved evaluations and intentions to visit. This effect was observed specifically for traditional foods like soba noodles.
During the 2020 US presidential election, researchers collected data on over 1 million online political ads. The study found that these ads often used manipulative tactics to collect personal information, including fake polls and click-bait headlines. More than 56,000 of these ads were found on conservative-leaning websites.
A new study reveals that consumption in G20 nations causes significant premature deaths worldwide, particularly among infants and elderly populations. The research estimates that the lifetime consumption of 28 people in G20 nations will result in one person's premature death.
A market segmentation approach can improve vaccination campaigns by tailoring the message to specific groups. The study found that those who don't trust the government are more likely to avoid vaccines, and a non-traditional messaging strategy may be more effective.
A study published in the Journal of Marketing found that complimenting a competitor can increase a brand's reputation and sales, particularly among skeptical consumers. The tactic is most effective when done strategically and authentically, signaling a brand's warmth and trustworthiness.
A study by the University of Waterloo suggests that reducing brand imagery and increasing health warnings on cannabis packaging can decrease its appeal to children. The researchers found that products with white backgrounds and limited branding were rated as less harmful and more memorable for warning messages.
A study by New York University researchers found that infant formula websites predominantly discourage breastfeeding and instead tout the benefits of formula feeding. The analysis of five major formula brands' websites revealed that substantial messaging focused on challenges associated with breastfeeding, such as low milk supply or la...
A new Boston University School of Medicine study explores the impact of direct-to-consumer (DTC) advertising on patients seeking cosmetic procedures. The research found that DTC ads often exaggerate benefits while minimizing risks, suggesting that patients may believe that trained medical professionals are not necessary for these proce...
A new study from the University of Pennsylvania and the University of Bristol found that exposure to false tweets about e-cigarettes' harm can deter adult smokers from quitting. The study recruited 2,400 UK and US adults who were not using e-cigarettes and showed them different health-related information on Twitter.
Researchers at the University of Bath found that large food companies and advertisers opposed Transport for London's 2019 ban, challenging its effectiveness and attempting to undermine policy. The ban was implemented despite commercial opposition, and its success sets a positive precedent for other authorities planning similar bans.
Researchers found a positive link between online influence and geographical proximity, with followers more likely to heed an influencer's recommendation when they live closer. This study suggests that local influencers may have a leg up in the influence game due to their proximal connections.
A new study by Cornell University reveals that TV ads significantly influence retail investors' decisions, leading to increased online searches and stock trading volumes. The study found that certain types of ads, such as those airing during prime-time hours or for financial sector products, generated the strongest investor response.
A new study analyzed Italian firms' Twitter conversations during the pandemic, revealing a focus on environmental sustainability and digital transformation. The research highlights the importance of corporate social responsibility and stakeholder engagement on these themes.
A new study found that a digital marketing campaign increased the number of vehicles fixed due to recalls, with a positive impact for airbag inflator-related recalls. The campaign also improved recall compliance for older vehicles, highlighting the effectiveness of digital tools in facilitating consumer access to relevant information.
A recent study by UNF found that black teenage girls prefer inclusive body types in anti-obesity advertising, showcasing diverse girls of different body types and promoting healthy lifestyles instead of a specific body-mass index measure. Researchers recommend utilizing social media platforms for message dissemination.
A recent study by Dr. Yael Bar-Zeev at Hebrew University of Jerusalem found that tobacco companies are exploiting loopholes to market IQOS products near toys, candy, and schools, targeting young consumers. The audit revealed that 70% of stores selling IQOS were within 300 meters of high schools.
A study suggests that Instagram posts borrowing body positive messages from actual users and containing advertising can undermine the movement. Participants who spotted self-promotion or advertising considered the posts less morally appropriate than non-promotional posts.
The fast-food industry's annual ad spending increased by over $400 million since 2012, with children viewing an average of two fast food TV ads per day. The advertisements disproportionately targeted Black and Hispanic youth, groups who already face greater risk for obesity.
Researchers found that firms with a larger advertising share of voice have lower stock price synchronicity, indicating reduced risk of being 'tarred by the same brush' as competitors. Advertising can also provide firm-specific information to investors, reducing information asymmetry and increasing investor willingness to provide capital.
A new study suggests that the most common optimal launch strategy is to offer the paid version first, as it generates download revenues from the first day of sales. The researchers also find that the relative profitability of the free version tends to increase with app age, while that of the paid version declines.
A Flinders University study found participants with an automatic bias towards soft drinks were more responsive to TV ads than those without these tendencies. The researchers suggest targeting people who show cognitive vulnerabilities to reduce consumption of sugary drinks.
Regular gamblers were more than six times more likely to gamble online during lockdown, with usage growing six-fold. The study highlights the need for stricter regulation and awareness to protect vulnerable groups from addictive habits and online exploitation.
A new study published in Pediatrics found that child-targeted TV ads for fast-food meals often overemphasize premiums like toys and games, relative to the actual food being sold. This marketing practice is deceptive and violates industry guidelines aimed at preventing childhood obesity.
Oncotarget, a journal honoring achievements and accomplishments of local businesses, has received the 2021 Best of Orchard Park Award for its exceptional marketing success. The award recognizes companies that enhance the positive image of small business through service to customers and the community.
A new study by University of Oregon researchers reveals that higher theory of mind leads to increased advertising skepticism and reduced attitudes toward products. Transparency in advertising is also crucial in preventing consumer skepticism.
Researchers investigated the effects of excise taxes, public usage restrictions, and anti-smoking ads on cigarette consumption. Strong brands like Marlboro resist tax hikes but lose share with smoke-free policies.
During the pandemic, fewer advertisers supported Nordic news media, while audiences flocked to digital content, leading to record-high state support and increased trust in journalism. The unique structure of each Nordic country's media market was also exposed.
A new audience measurement model is needed for streaming platforms due to changing consumer habits. The study proposes new parameters, including audience retention and popularity metrics, to measure viewership and analyze market position.
New research finds machine learning improves click-through rates by 66.8% over simpler targeting models, with behavioral data offering more accurate targeting in mobile ads. Ad networks may have economic incentives to limit granular behavioral targeting, potentially leading to self-regulation and consumer privacy protection.
A recent study by University of Texas at Dallas researchers investigates the role of recommender systems in e-commerce platforms. The study finds that while these systems increase sales and introduce consumers to new products, they can also cause sellers to decrease prices and reduce their advertising efforts.
A study published in Proceedings of the National Academy of Sciences refutes the concept that a person's position within a network is crucial for information spread. Even with minimal advertising, the influence of individuals across the network becomes more equalized.
A study found that breakfast products targeted at children contain significantly more sugar than those advertised for adults. This can lead to unhealthy eating habits and contribute to rising childhood obesity rates. The experts recommend restricting advertising for certain unhealthy foods aimed at young children.
A study of over 1.1 million adolescents from 140 countries found that cigarette smoking decreased in 80 countries but remained unchanged or increased in 60 countries between 1999 and 2018. Other tobacco products like chewing tobacco and e-cigarettes also showed increased use in many countries.
A new study by Hayden Noel found that emotionally arousing advertisements can have a negative effect on immediate memory but a positive effect on delayed memory if the level of emotional arousal is congruent with the ad's claims. The research has practical implications for advertisers seeking to develop effective message strategies.
A Dartmouth study reveals that extreme political messaging can radicalize supporters, pulling them away from undecided voters. Researchers used a computer model to simulate social media users and found that aggressive communications can backfire, solidifying support among existing backers but alienating moderate voters.
Research found that social advertising is more effective for products that carry status, such as clothing and car manufacturers. In contrast, search goods like electronics and batteries showed no significant improvement. The study used a large-scale field experiment involving over 37 million users of the WeChat social network.
A new study finds that delivering e-commerce cart retargeting (ECR) ads too early can decrease purchase rates, while late ECR ads have a positive impact. The researchers recommend using price discounts or scarcity framing for early ECR and suggest deploying campaigns with a delay to minimize ad annoyance.
A Texas A&M University researcher found that age gates on alcohol websites are mostly ineffective in preventing underage users from accessing the site. The study found that most sites had no process for verifying the accuracy of user-provided birth dates, allowing users to bypass the age gate through repeated attempts.
A University of Arizona-led study suggests that excessive TV viewing can lead to increased stress in parents, particularly when children are exposed to more advertising messages. Collaborative communication with children is found to be a effective strategy in reducing parent stress.
Researchers found that spoiler reviews can increase box office revenue by providing potential customers with more information. The study used topic modeling to measure the effect of spoiler reviews on box office revenue, and found an inverted-U relationship between ratings and spoiler intensity.
A new study found that nearly half of popular kid influencers' videos promoted unhealthy food brands, with fast food and candy being the most featured. The researchers urge stronger regulations to protect children's health.
A new study in Marketing Science suggests that when consumers learn about products from others, high-quality businesses should increase their advertising spending to prove quality. Conversely, when all consumers share their experiences, a high-quality business may benefit from reducing its ad spend.
A new study published in PLOS Medicine found that restricting television advertising for food and beverages high in fat, sugar, and salt could lead to a significant reduction in childhood obesity rates. The research suggests that limiting ads between 5:30am and 9pm could result in a 4.6% decrease in obese children, equivalent to 40,000...
A new study by Lingling Zhang and Doug J. Chung found that mass media advertising is more influential among independent voters, while grassroots outreach is more effective at reaching a candidate's base. The research also suggests that television advertising can persuade undecided voters to change their minds.
A recent study examining the relationship between chain restaurant advertising and weight changes among US adults found a significant association across 370 counties. The research suggests that increased spending on chain restaurant advertising was associated with higher rates of obesity in these areas.
A marketing study by University of Texas at Dallas researchers found that Viagra TV ads contributed to higher birth rates in areas with more ED drug ads. The study used a quasi field experiment design and considered factors such as weather, socioeconomic status, and advertising quality. The results suggest a 0.04-0.08% increase in tota...
A study published in Global Public Health reveals that tobacco companies are using cash payments, holidays, and exclusive events to incentivize retailers, bypassing current laws. Former employees describe the tactics as aimed at increasing market share and driving sales through retailer loyalty.
Researchers found that tobacco companies use cash payments, holidays, and events to incentivize retailers to promote their products, reaching consumers indirectly. The study calls for strengthened laws to prohibit all marketing of tobacco products, with no contributions allowed.
A study published in American Political Science Review found that Facebook political ads were more partisan and less negative than TV ads in the 2018 campaign season. Social media was a more practical option for many candidates due to its affordability, with nearly 6,000 candidates using only Facebook ads.
A study found that children from families with lower education levels are more likely to have their personal information transferred to third parties, despite federal laws prohibiting the practice. The research suggests that social and economic factors influence which children are at greater risk for these violations.