A University of East London academic has published a major new book examining how businesses can stay competitive in an era shaped by artificial intelligence, rapid technological change and economic disruption.
DigiTech Agility for Business Competitiveness and Innovation Imperatives explores how organisations can use technologies including AI, blockchain, cloud systems and data analytics to become more adaptable, resilient and innovative.
The book has been edited by Professor Nazrul Islam, of the Royal Docks School of Business and Law, and colleagues and brings together international perspectives on digital transformation, business strategy and innovation.
Covering topics ranging from AI governance to fintech, entrepreneurship and global digital competition, it offers practical frameworks and case studies designed to help organisations respond to disruption.
The publication argues that successful digital transformation is not simply about adopting new technologies. Instead, organisations must rethink leadership, workforce development and organisational culture if they are to compete effectively.
One of the book’s central themes is that agility is now essential for survival. Businesses face mounting pressure from automation, cybersecurity risks, changing consumer expectations and economic instability.
Professor Islam, Chair Professor of Business and Associate Director of the Centre of FinTech, said:
“This book was written to help organisations understand that digital transformation is ultimately about people, strategy and responsible leadership, not just technology.
“AI and emerging technologies have enormous potential to improve productivity, innovation and decision-making, but businesses must also develop the skills and capability to use these tools responsibly. I hope the book provides practical guidance for leaders, policymakers and researchers who are shaping the future of business in the digital age.”
DigiTech Agility for Business Competitiveness and Innovation Imperatives is published by IGI Global Scientific Publishing and is available from the publisher’s website and major academic book suppliers.