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University of East London


Fire department leaders drive crew fitness, study finds

A new study reveals that station leaders play a critical role in shaping firefighters' physical readiness. Crews staffed with fit captains and lieutenants scored noticeably higher on physical readiness tests than those without, suggesting that a complete leadership structure creates better environments for healthy routines.

SourceUniversity of East London·JournalJournal of Occupational and Environmental Medicine·DateAug 4, 2026

Flexible working could help more women lead family businesses, researchers say

Research from the University of East London suggests that digital workplace innovation can support more women in leadership roles within family firms. The study argues that flexible digital working can enable women to contribute more visibly to leadership while balancing work and family life. Digital tools like Microsoft Teams can help...

SourceUniversity of East London·JournalStrategy and Leadership·TypeLiterature review·DateJul 30, 2026

When health matters, status doesn't

A study found that people tend to focus on their personal outcome instead of comparing themselves to others when making status decisions involving health. In non-health situations, participants preferred to come out ahead of others, but this changed once health information was introduced, shifting them towards choosing what was best fo...

SourceUniversity of East London·JournalReview of Behavioral Economics·TypeExperimental study·DateJun 17, 2026

Digital finance tools could transform small businesses

A study by the University of East London found that simple digital finance tools like mobile money can improve small businesses' long-term competitiveness. The research showed that firms benefited most when digital finance became an integral part of their daily operations, leading to gains in efficiency, customer service, and flexibility.

SourceUniversity of East London·JournalGlobal Business Review·TypeSurvey·DateMay 21, 2026

Long-serving CEOs may weaken innovation, study finds

A new study from the University of East London found that long-serving CEOs can become less innovative unless challenged by strong independent boards. Independent directors play an important role in encouraging companies to continue investing in innovation, especially during difficult periods.

SourceUniversity of East London·JournalCorporate Governance·TypeData/statistical analysis·DateMay 21, 2026

Board interpersonal diversity linked to lower tax avoidance

Research shows that diverse boards with members from various backgrounds bring new perspectives, strengthen oversight, and reduce aggressive tax avoidance. This leads to more questioning, debate, and closer scrutiny of management decisions, ultimately resulting in more responsible tax behavior.

SourceUniversity of East London·JournalInternational Journal of Finance & Economics·TypeData/statistical analysis·DateMay 5, 2026

Blockchain study highlights sharp energy savings shift

A new study by the University of East London found that newer blockchain systems significantly reduce energy consumption, from 100-150 TWh per year for Bitcoin to negligible amounts. This shift has already led to reductions in network energy use and enables wider adoption at scale.

SourceUniversity of East London·JournalJournal of Enterprise Information Management·TypeLiterature review·DateApr 28, 2026

Under embargo: Families and friends speak out on electroconvulsive therapy’s silenced risks

A new study reveals that electroconvulsive therapy (ECT) can lead to significant negative impacts on standard of living, personal relationships, and even brain damage. Relatives and friends of ECT patients report long-term effects including memory loss, emotional blunting, and loss of independence.

SourceUniversity of East London·JournalPsychology and Psychotherapy Theory Research and Practice·DateApr 22, 2026

Why gay men can feel more attractive on holiday

A new study by the University of East London reveals that gay men's desirability shifts depending on their location and digital platforms. Queer men of colour may receive more attention abroad, but this boost is often short-lived and tied to novelty rather than lasting confidence.

SourceUniversity of East London·JournalAnnals of Tourism Research·TypeObservational study·DateApr 15, 2026

AI pricing could mean everyone pays a different price

New research suggests that AI-powered price discrimination could lead to hidden, personalised pricing that consumers cannot see or understand, potentially reducing trust and affecting behavior. Regulators are now facing pressure to decide whether such practices cross the line under EU competition law.

SourceUniversity of East London·JournalJournal of Competition Law & Economics·TypeContent analysis·DateApr 13, 2026

Artificial intelligence could transform patient education in eye care, new research shows

A new AI chatbot helps patients access retinal detachment advice through personalized, real-time, clinically grounded conversations. The system outperformed leading large language models and includes accessibility features for people with low vision or limited English proficiency.

SourceUniversity of East London·JournalJournal of Artificial Intelligence and Robotics·TypeComputational simulation/modeling·DateApr 1, 2026

Women are being shut out of workplaces because of a hidden time gap, new research shows

A new study by University of East London researchers reveals that women are being shut out of workplaces due to a hidden time gap caused by unpaid care and rigid social expectations. This 'time squeeze' leaves women with less time for networking, training, and progression, hindering their career advancement.

SourceUniversity of East London·JournalInternational Journal of Management Reviews·TypeLiterature review·DateMar 31, 2026

AI set to transform personality testing, new research finds

New research from the University of East London suggests that machine learning can improve the accuracy and nuance of personality tests like DISC assessment. Using over 1,000 participants, researchers achieved accuracy rates of over 93% in predicting personality types and identified four clear clusters with subtle overlaps.

SourceUniversity of East London·JournalJournal of Artificial Intelligence and Robotics·TypeData/statistical analysis·DateMar 27, 2026

New study reveals why global IT strategies change shape on the ground - and what leaders can do about it

A new study reveals that global digital strategies are interpreted and negotiated within cultural contexts, shaping the way they are put into practice across borders. The research introduces a grounded theory framework to help leaders understand how technology, organisations, and culture interact in real-world settings.

SourceUniversity of East London·JournalQualitative Research Journal·TypeCase study·DateFeb 26, 2026

Climate change is reshaping how companies do business

New research shows that climate change is driving companies to diversify their customer base to reduce reliance on a few major buyers. This shift is particularly pronounced among firms with strong corporate social responsibility performance and heavy investment in physical assets.

SourceUniversity of East London·JournalBusiness Strategy and the Environment·TypeData/statistical analysis·DateJan 29, 2026