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St. Edward's University


Thinking of plastic surgery? Zoom in on this first

A study published in Marketing Letters found that analytical thinkers are more likely to undergo plastic surgery, while holistic thinkers are more forgiving of imperfections. The researchers suggest taking a holistic approach to consider the long-term impact of procedures on one's life.

SourceSt. Edward's University·JournalMarketing Letters·TypeExperimental study·DateAug 24, 2021

Deep discounts: The nemesis of bargain hunters

Researchers found that frugal consumers categorize purchases as necessities versus luxuries to rationalize impulsive responses to deep discounts. Frugal individuals tend to increase their perception of need for a product after a discount offer, leading to increased purchase intentions.

SourceSt. Edward's University·JournalJournal of Business Research·DateJul 14, 2021