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University of British Columbia - Sauder School of Business


Facebook is constantly experimenting on consumers — and even its creators don’t fully know how it works

Researchers found significant flaws in Facebook's A/B testing methods, which can lead to misleading conclusions about ad effectiveness. The complex algorithms used by social media platforms can micro-target individuals based on unobservable factors, making it difficult to determine the true impact of ads.

SourceUniversity of British Columbia - Sauder School of Business·JournalInternational Journal of Research in Marketing·TypeMeta-analysis·DateMar 10, 2025

Humanitarian organizations showed flexibility and grit during COVID supply chain disruptions: study

During the pandemic, humanitarian organizations showed remarkable flexibility and ingenuity in responding to supply chain disruptions. They sourced supplies from local vendors, secured long-term contracts with reliable suppliers, and leveraged good relationships with governments to continue aid delivery.

SourceUniversity of British Columbia - Sauder School of Business·JournalInternational Journal of Operations & Production Management·TypeSurvey·DateJun 11, 2024

Does climate change affect real estate prices? Only if you believe in it

A new study from the UBC Sauder School of Business reveals that homes projected to be underwater due to climate change sell for roughly 7% more than comparable homes in areas where people don't believe in climate change. The difference is significant, with implications for real estate investors and homeowners.

SourceUniversity of British Columbia - Sauder School of Business·JournalReview of Financial Studies·DateNov 5, 2019

Discharge incentives in emergency rooms could lead to higher patient readmission rates

A new study from UBC Sauder School of Business shows that pay-for-performance incentive programs in emergency departments can increase return visits and readmissions. The research focused on patients discharged within 20 minutes of the deadline for incentives and found a significant discontinuity around the four-hour mark.

SourceUniversity of British Columbia - Sauder School of Business·JournalAcademic Emergency Medicine·DateAug 20, 2019

Emergency room patients' acuity levels not always considered when within wait time target

Research from the UBC Sauder School of Business reveals that emergency patient acuity levels sometimes come second to wait time targets. Once wait time targets have passed, patient acuity levels are considered more seriously. The study's authors suggest revising policy guidelines to weigh wait times against patient acuity levels.

SourceUniversity of British Columbia - Sauder School of Business·JournalManufacturing & Service Operations Management·DateMay 2, 2019

Daylight savings sees 'sleepy consumers' with a wider variety in their shopping carts

A recent study from the UBC Sauder School of Business found that sleepier consumers tend to buy more diverse types of products to help them stay awake. The study reveals that even after controlling for other factors, sleep-deprived individuals exhibit a greater desire for variety in their shopping choices.

SourceUniversity of British Columbia - Sauder School of Business·JournalJournal of Marketing Research·DateMar 11, 2019

UBC study: Publicizing a firm's security levels may strengthen security over time

A new UBC study found that publicizing a firm's security levels can lead to reduced spam and strengthened security over time. The research quantified the security levels of over 1,200 Pan-Asian companies, revealing that firms were more likely to prioritize security improvements when cyberattacks were less likely to directly harm them.

UBC study: Kidney transplant chains more effective in saving lives

A UBC study found that prioritizing kidney transplant chains over exchanges can increase the total number of transplants and save more lives. This is particularly beneficial for hard-to-match patients with end-stage renal disease. The research could lead to longer kidney transplant chains through improved matching algorithms.

Western retailers in China boost Chinese manufacturing supremacy

A new study by the University of British Columbia's Sauder School of Business finds that Western retailers like Walmart enhance Chinese suppliers' export capabilities through improved productivity, efficiency, and quality. The study reveals a significant boost in exports from Chinese cities when foreign retail outlets increase.

SourceUniversity of British Columbia - Sauder School of Business·JournalJournal of Development Economics·DateNov 3, 2014