Researchers found that people tend to underestimate the intensity of their mixed feelings when recalling them. This effect is more pronounced over time and affects individuals from different ethnic backgrounds differently.
A new study reveals that individuals with an independent self-construal are more likely to misjudge distances, while those with an interdependent self-construal perform better when considering multiple factors. This difference affects spatial judgments and highlights the importance of cultural background in shaping our perceptions.
A new study found that individuals who feel powerless are more willing to pay higher prices for status-symbol items. Researchers Derek D. Rucker and Adam D. Galinsky discovered this phenomenon through three experiments, showing that powerlessness leads to increased willingness to pay for luxury goods.
Researchers found significant levels of frame-shifting among biculturals, who switch cultural frames more quickly and easily than bilingual monoculturals. Biculturals perceive themselves as more assertive in one language and have different perceptions of women in ads.
A recent study published in the Journal of Consumer Research found that more complex and statistically efficient choice experiments result in less consistent participant responses. The researchers suggest that optimal design choices may impose a higher cognitive load on participants, leading to decreased consistency in their decisions.
A new study on Uganda's commodity coffee market found that when global coffee prices rise, farmers do not see the same increase in their earnings. The influx of seasonal buyers, known as 'ddebe boys,' means price increases are not fully passed on to growers.
A study by Bart Minten found that global supermarket chains charge significantly higher prices for food in poor countries, making affordable options inaccessible to the majority. In Madagascar, shoppers preferred locally sourced foods at lower margins over imported goods from multinational chains.
Research finds that a baby-faced CEO is perceived as more honest in minor crises but not in serious ones. The 'baby-face effect' is unconscious and can be overcome by showing alternative images.
A new study in the Journal of Consumer Research found that consumers with highly developed emotional sensibilities are better at making product choices. The authors developed a scale to assess consumer emotional ability, which predicts overeating and other unhealthy behaviors.
Research shows that watching sexy videos or handling lingerie increases desire for immediate rewards, even in financial decisions. Men who touch bras or look at pictures of beautiful women seek immediate satisfaction.
A new study uses a graph-based approach to understand consumer preferences for over-the-counter pain relievers. The model identifies three distinct segments: price-conscious consumers, the athletic segment, and anti-medication users.
A recent study suggests that betting on NCAA basketball tournament or Oscar contests reduces people's enjoyment of the events. The researchers found that participants who made predictions actually enjoyed the event no more than those who were incorrect, highlighting the negative impact of anticipated regret.
A novel method for measuring people's abilities to consider the consequences of their actions has been developed, with high scores associated with more consequence-related thoughts. Consumers who think about pros and cons before making decisions report improved health outcomes and better financial habits.
Tejate, a traditional Maize and Cacao Beverage from Oaxaca, Mexico, holds the key to understanding the future of agriculture and food variety. The authors found that tejate is in decline in modern communities but remains associated with traditional farmers' varieties, which are essential for preserving crop diversity.
Researchers Dekel, Jackson, and Wolinsky analyze the economics of election year promises, finding that direct vote buying involves lower costs, while campaign promises lead to higher payments for voters. The study provides insight into election strategy and its economic implications.
A new study assesses the case for mayoral control of urban school systems, finding that a clear mission is crucial but flexibility to address changing societal issues is essential. The research suggests that high-profile success stories are often exceptions rather than the rule, and that appointed boards can repeat past mistakes.
Research by Amar Cheema found that consumers scrutinize additional fees more closely when buying from low-reputation sellers, leading to decreased willingness to pay. Sellers with poor reputations benefit from offering consolidated prices to attract suspicious buyers.
Family membership affects consumer choices, from cell phone plans to kitchen remodels and displaying treasured keepsakes. Advertisers can gain value by positioning products as resources for achieving relational and family identity goals.
A study by Bryan Gibson found that people are more likely to choose a brand they associate with positive images when distracted. Even if participants couldn't remember the pairing, this effect occurred. The findings suggest implicit product attitudes play a significant role in impulse purchases.
Studies show that people tend to exaggerate others' fondness for items they like, while downplaying their dislike, resulting in poor predictions and judgments.
Researchers found that traditional thought-listing exercises can introduce bias and fail to capture specific cognitive responses. Instead, implicit measures of cognitive responses are likely to perform better when people are unable to access their thoughts directly.
Researchers found that people tend to focus on one win among hundreds of losses, justifying further gambling. A 'silver lining' effect makes losers remember positive experiences more easily when losses are far apart.
A new study has introduced a nonlethal method to measure the body composition of small rodents using Dual-Energy X-Ray Absorbtiometry (DXA). This technology allows for accurate measurements without harming the animals, facilitating longitudinal research and increasing scientific collaboration between field and laboratory researchers.
A study by Ritesh Saini and Ashwani Monga found that consumers use heuristics to make decisions when spending time, rather than money. This approach leads to differences in decision-making, with a greater reliance on intuitive judgments.
Researchers found that consumers associate animal logos more strongly with themselves than traditional product-related logos. This association enhances brand evaluation and recognition. The study's findings challenge conventional branding wisdom, suggesting unique visual identifiers can be effective in marketing.
Researchers found that consumers with a relational processing mindset, which notices relationships between data, are shaped by context and can apply it to subsequent products. This contrasts with item-specific processing, where data is considered independently.
Four main ideologies governing tech consumption are outlined in a new paper, including the Techtopian ideology promoting social betterment through tech development. The study reveals that each promise offered by these ideologies is ultimately unrealizable, driving consumers to seek completion through ceaseless technology adoption.
A recent survey of over 13,000 shoppers reveals that tightwads are more prevalent than spendthrifts due to the emotional pain associated with spending. Tightwads tend to save because forking out money is too painful an experience.
A recent study published in Journal of Consumer Research found that the feel of a container can significantly impact consumer perceptions of taste and quality. Low autotelics, those who tend to avoid touching products, were more negatively affected by flimsy cups, while high autotelics showed no significant difference.
Researchers found that online P3 communities produce social capital, which strengthens over time and provides a foundation for archived technical assistance and broad social connections. Members develop an extended family-like relationship, sharing moral support and valuable advice.
A recent study published in the Journal of Labor Economics found that television schedules have a larger impact on people's daily routines than natural daylight patterns. The research reveals that Americans' sleep and work patterns are shaped by artificial time zones and TV broadcast schedules, rather than the sun's cues.
The article explores how pirates established a stable form of self government, with quartermasters playing key roles in governance. The
A new study challenges the assumption that branding began with the Industrial Revolution, finding evidence of ancient commodity branding in Egypt and Iraq. Branding was a deep-seated human need to find value in goods, filled by labels on containers and practices surrounding production and distribution.
A new study by Markus Giesler explores the seven-year conflict between music downloaders and corporate executives, revealing a four-act drama of market evolution. The research identifies a fundamental cultural tension between utilitarian and possessive ideals, influencing consumer behavior and producer statements.
Researchers found that when new products are released, consumers focus on the company's brand and perceptions. In contrast, when products have already been launched, evaluations are based solely on the brand's strength. This study reveals the importance of considering temporal frames in consumer research.
A study found that prior knowledge can make it difficult for consumers to learn and recognize other positive qualities indicated by the same cues. The researchers used cheese tasting to explore this phenomenon, known as 'protection of prior learning.' The findings have important implications for marketers, policy makers, and consumers.
Researchers find that watching someone eat a snack will cause you to also eat more of it, while mimicked posture and speech lead to higher ratings and increased consumption. The study suggests that mimicry has the potential to be a valuable tool in interpersonal persuasion.
A study by Thomas Kramer and Lauren Block found that consumers are more disappointed when a supposedly
A field study of registered voters aged 18-23 found that negative 'attack' ads provoke more voter migration than positive ads. The researchers also discovered that young voters are more likely to weaken their support for a candidate after viewing an ad attacking their preferred candidate.
Crocodilians divert blood through a special vessel called the left aorta to bypass their lungs during digestion. This unique system enables them to secrete gastric acid at an unprecedented rate, facilitating digestion and survival. By shunting CO2-rich blood straight to the stomach, crocodilians maintain optimal digestive conditions.
A new study found that consumers in a good mood are more likely to choose the first item they see, especially if all options are similar. Participants who were asked to write about a happy event chose the first option 69% of the time, compared to 38.5% of those who wrote about a sad event.
A new study found that people's personality types affect their ability to exercise self-control. Promotion-focused individuals tend to do better when adopting goal-pursuit strategies that fit their needs, while prevention-focused individuals fare better with vigilance strategies. This research has important implications for consumer we...
Consumers facing a looming purchase deadline are drawn to products with preventative benefits, rather than those offering positive outcomes. This phenomenon was studied in three experiments, showing a significant preference for prevention-framed ads over promotion-framed ads when time is of the essence.
Researchers found that asking people to choose among products primes them to think about positive attributes, leading to a more favorable evaluation of subsequent items. In another experiment, participants who ranked hotel prices from highest to lowest were willing to pay an average of $19 more than those who did the reverse.
Researchers found that consumers experience greater conflict and decision difficulty when choosing between unattractive options, but easier times rejecting them. This suggests that changing the decision task can control the level of difficulty experienced.
A new study from Purdue, Indiana University, and UConn examines how consumers evaluate brand extensions. Consumers tend to judge follower products based on their fit with the parent brand rather than solely on performance.
A new study from the University of Pennsylvania finds that focusing on specific details can enhance enjoyment and reduce satiation, particularly in cognitive and sensory experiences. By subcategorizing or recognizing distinct aspects of an activity, individuals can maintain interest and pleasure over time.
A study by Craig Thompson and Kelly Tian investigates the interrelationships between commercial mythmaking and the reshaping of popular memories in the South. The researchers focus on two prominent New South mythmakers who seek to ideologically reconstruct the historical legacy of antebellum, confederate, and segregationist South. They...
A recent survey shows that only 74% of women with early-stage breast cancer opt for conservative surgery, despite physicians' recommendations. Women's risk understandings are influenced by culturally structured values toward illness, vigilant detection, and aggressive treatment.
Research finds that longer waits can facilitate coping with negative events, reducing overall stress levels. Consumers prefer extra waiting time to mentally prepare and cope with the impending event.