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University of Vaasa


Looking for better customer engagement value? Be more strategic on social media

A new study by University of Vaasa researchers highlights the importance of strategic social media use in creating customer engagement value. The study identifies four distinct social media marketing strategies: social commerce, content, monitoring, and CRM, which can foster collaborative conversations and enhance customer relationships.

SourceUniversity of Vaasa·JournalJournal of the Academy of Marketing Science·DateJun 25, 2020

Hazardous waste or edible food?

A University of Vaasa researcher highlights the need for retailers to adopt creative solutions to reduce bread waste. By managing potential food waste, implementing marketing strategies, and engaging with staff, stores can minimize hazardous waste and meet the UN's Sustainable Development Goals.

Social banks rely on their motivated investors

Researchers found that social banks produce smaller returns to their owners, remunerate depositors at below market interest rates, and grant loans below market interest rates. This supports the hypothesis that ownership explains the results, as stakeholder banks exhibit different interest rate behavior.

SourceUniversity of Vaasa·JournalKyklos·DateFeb 25, 2020