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You say you don't care about dating a hottie?

A new methodology developed by Northwestern University researchers reveals that people's implicit, split-second responses to physically attractive individuals better predict their attraction to them. This challenges the idea that stated preferences for partners accurately reflect one's true desires.

SourceNorthwestern University·JournalJournal of Personality and Social Psychology·DateJan 5, 2012

False starts can sneak by in women's sprinting

A new analysis by University of Michigan researchers found that Olympic timing procedures don't accurately detect false starts by female sprinters, with some being able to anticipate the gun by up to 20 milliseconds. The researchers recommend lowering the force threshold for females to ensure fair racing.

SourceUniversity of Michigan·JournalPLOS ONE·DateOct 19, 2011

News writing styles not to blame for newspaper readership decline, MU researchers find

Researchers at the University of Missouri found that women's engagement with news stories is not linked to writing style. Instead, they suggest that women may be less interested in crime and negative stories. The study used secondary task reaction times to compare participants' reactions to inverted pyramid and chronological narrative ...

SourceUniversity of Missouri-Columbia·JournalJournal of Media Psychology Theories Methods and Applications·DateApr 12, 2011

Eye movement differs in British and Chinese populations

Researchers found a rare eye movement pattern more common in healthy Chinese individuals than in British participants, challenging the assumption that this pattern is only indicative of underlying neurological issues. This discovery could indicate subtle cultural or genetic influences on brain function, warranting further investigation.

SourceUniversity of Liverpool·JournalExperimental Brain Research·DateMar 24, 2011