Research reveals that consumers prioritize product categories over brands when making purchasing decisions. The study finds that subjective knowledge drives consumer behavior, leading them to seek out specific areas of stores that align with their values.
A recent study found that very early treatment with infliximab plus methotrexate reduced synovitis and bone erosions in patients with rheumatoid arthritis. The treatment showed sustained benefits even after one year, improving function and quality of life.
Researchers study visitors to ESPN Zone Chicago to understand the impact of sports-related bombardment on consumers. The study highlights the blending of reality and fantasy, and the role of video screens in creating a spectacular experience.
Researchers found that consumers tend to favor singular brands over average options, even if they don't necessarily outperform others. This phenomenon leads to higher purchasing rates when consumers feel good about the product, not just the average option.
A study by Patricia West and colleagues found that writing stories about paintings boosts writer's preference for a painting. Stories focusing on the author also show improved recall and enjoyment of the task. The authors argue that this effect applies to various consumer goods, such as clothing and family vacations.
Researchers at City of Hope Cancer Center have successfully treated 17 out of 20 HIV-positive patients with refractory lymphoma using high-dose chemotherapy and autologous stem cell rescue. The study shows promising results with an 85% survival rate, paving the way for further investigation into this potential cure.
The loss of 6% of mountain gorilla habitat in the Virunga National Park is a significant step backward for the endangered species. Scientists are using NASA satellite imagery to monitor land changes and develop a monitoring system with conservation groups to protect the remaining habitats.
Researchers identified mutations in the sialin protein, responsible for transporting sialic acid out of lysosomes. The study found that even milder forms of the disease involve reduced transport activity and potential therapeutic targets.
Researchers find that consumers perceive defaults as indicative of marketers' intentions, leading to biased choices. This phenomenon is known as marketplace metacognition, where consumers try to decipher the marketer's intended choice.
Researchers found a significant link between elevated hyaluronic acid levels and severity of osteoarthritis, particularly in the knees and hips. The study, involving 753 participants from diverse ethnic backgrounds, suggests that hyaluronic acid measurements may be useful for assessing overall OA load.
Researchers found that distractions while eating chocolate increased enjoyment and subsequent choice of a good-tasting food sample. This study suggests that marketers should use distraction as a protocol to improve consumer choice at sampling stations.
Researchers explore how Starbucks influences local markets, fostering a 'third-place' experience, yet also facing criticism for predatory practices. The study reveals complex relationships between consumer behavior, corporate power, and environmental concerns.
Researchers found that 39% of healthy patients with mesenteric lymph nodes had no evidence of disease one year after their initial examination. Follow-up imaging is not necessary for patients with multiple small nodes scattered throughout the abdomen.
A new study refines hurricane intensity prediction models by incorporating the impact of large eddies on wind speed and air humidity. The research suggests that large eddies contribute significantly to energy, heat, and moisture transfer between the ocean and atmosphere.
The New York Academy of Sciences launches a new science essay contest for NYC high school juniors, encouraging them to explore the impact of Nobel Prize-winning achievements on science and society. The contest aims to promote public awareness of the Nobel Prizes and their contributions to everyday life.
A study by Patti Williams and colleagues found that consumers can be persuaded through intention questions, but only if they attribute persuasive intent to the question. The authors conclude that consumers can learn to recognize and resist such manipulation.
Researchers found that consumers exhibit two main strategies: goal seekers aim to utilize marketing agents for personal goals, while persuasion sentries guard against unwanted influence. By understanding these consumer behaviors, marketers can develop more effective and personalized approaches.
Researchers found that higher-quality brands are less likely to be chosen after a discount is retracted, while lower-quality brands can continue to benefit. This discovery suggests that retailers should encourage in-store discounts by national brands to create an enduring advantage for their store brands.
Researchers found that zinc supplements reversed precancerous conditions in the esophagus and tongue of zinc-deficient rats. The study suggests that zinc supplements may prevent the development of esophageal or oral cancers, which are associated with nutritional zinc deficiency.
Researchers identify specific T cells and staining methods that improve detection and treatment of RA lung disease. The study suggests therapies targeting T cell function may succeed in treating RA lung disease, while early detection could lead to prolonged lives for patients.
Researchers Robert Kozinets and Jay Handelman apply social movement theories to anti-advertising movements, finding changes in activists' self-description and adversary portrayal. The authors conclude that activists view the consumption system as an enemy and try to save both themselves and consumers from it.
A new study explores the structural elements that make TV ads funny, finding a dramatic range in perceived humor. Understanding this variation can help marketers adjust their intended messages and improve downstream variables like message credibility and recall.
Researchers found that price anchors affect consumers' willingness-to-pay and willingness-to-accept in both buying and selling situations. Marketers may want to reconsider their passive approach to setting prices and instead adopt an active role based on factors affecting consumers' price judgments.
Research by Susan Jung Grant and colleagues found that consumers process negative messages more slowly than positive ones, focusing on the root of the message rather than the negation. This leads to a specific sequence of processing, where affirmations are elaborated first and then negators are incorporated in judgment.
Researchers explore how cherished possessions are passed down and become family wealth, finding it beneficial for cohesion and identity. The study raises a provocative question: would middle-class families be worse off without this 'inalienable' wealth?
The January 2005 issue of the American Academy of Ophthalmology's Journal features various studies on glaucoma, including the restoration of retinal ganglion cell function in early glaucoma after intraocular pressure reduction. Other topics include LASIK surgery and its effects on myopia, as well as a study on familial aggregation of h...
Researchers found a new strain of Acaryochloris that uses infrared light for oxygen-evolving photosynthesis, opening up new habitats for oxygen production. The discovery reveals 'gene-jumping' between cyanobacteria and proteobacteria, rewriting the evolutionary timeline.