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Science News for November 7, 2020


Why consumers think pretty food is healthier

A study published in the Journal of Marketing found that consumers rate healthy foods as more natural and nutritious when they are presented in a visually appealing way, according to classical aesthetics principles. This effect can influence consumer behavior, leading to increased willingness to pay for pretty food.

SourceAmerican Marketing Association·JournalJournal of Marketing·DateNov 7, 2020