A new study reveals that prisoners at Gramercy maximum security prison have turned to entrepreneurialism to meet their basic needs, developing illicit marketing systems for services like haircutting and medical care. The research highlights the need to shift the role of prisons from punishment to reformation.
According to a new study in the Journal of Marketing, companies whose brands are represented by or associated with human figures are often perceived as unfair when raising prices. This perception is attributed to human motives rather than market forces.
A study found that a small group of consumers who consistently purchase and rave about failing products may actually be 'harbingers of failure.' These customers tend to buy niche items that few others choose. Retailers can use this insight to make better decisions about new products.
A new study found that fitness-branded foods increase consumption in restrained eaters, while reducing physical activity. Fitness labels on snacks led to increased eating and decreased exercise among participants trying to watch their weight.
Researchers found that when people perceive more variety in a product's usage situations, they like the product less. Lower variety situations led to customers feeling they were getting value from their sneakers, while higher variety situations made them feel they used the sneakers less often.
A new study suggests that positive feelings for one's own country play a stronger role in consumer behavior than negative feelings toward other countries. The findings contradict the idea that 'buying local' means shunning global products.
A recent study published in the Journal of Marketing Research found that marketing emotions can significantly impact consumer spending on school supplies and shoe brands. The research revealed that exposure to positive or negative celebrity posters led to increased or decreased spending, respectively, on unrelated products.
A new study by American Marketing Association researchers reveals Chevrolet outperforms local brand Senova in Beijing sales, driven by cultural factors and the desire for prestige. The study found that global brands like Chevrolet have a significant market share advantage over single-country brands.
A recent study suggests that salespeople can accurately judge a customer's needs and make significant gains in sales. By focusing on empathetic interactions, salespeople can improve their intuitive accuracy by over 130%.
A study suggests that consumers often ignore active ingredient labels on OTC medicine boxes, leading to potential overdoses. Participants with medical expertise correctly weighed the risks of combining medications, while those without did not.
A recent study published in the Journal of Marketing found that shoppers' tendency to make unplanned purchases increases as they spend more on planned items. The likelihood of an unplanned purchase can be up to 9.6% higher toward the end of the trip, depending on the shopper's budget.
A study found that online privacy policies often don't meet consumers' expectations, with many assuming protections that were never there. Despite this, 61% of surveyed websites comply with their own policies, yet users rate them as non-compliant.
A study found that consumers in a wind power program valued community membership over direct personal benefits, driven by a sense of shared risk and responsibility. Participants felt connected to others who lived environmentally conscious lives, influencing their actions and behaviors.
A new study in the Journal of Marketing found that companies may inadvertently devalue customer relationships with small monetary gifts. The authors suggest firms consider directing such gifts to charity to avoid the 'trivialization effect',
A study found that consumers reduce product variety when budgets shrink, prioritizing favorite items over others. This 'budget contraction effect' can lead to riskier investment decisions during economic downturns.
A new study found that individuals with a high need for closure tend to freeze their investment decisions despite new market information, increasing the risk of their portfolios. Clear guidance can help mitigate this behavior.
A new study found that considering product returns as a means of allocating resources can lead to significant increases in profits for firms. By targeting marketing efforts towards customers with positive attitudes toward returns, companies can reduce costs and maximize value from these interactions.
A new study in the Journal of International Marketing reveals significant cross-national differences in consumer satisfaction with mobile services. In less-developed markets like Barbados, affordability is key, while in more developed countries like Singapore, quality is essential even at a higher cost.
Research shows preconceived beliefs create a strong placebo effect, changing brain chemistry and altering taste experience. Marketing actions can harness this effect to influence purchasing decisions.
A new study in the Journal of Marketing Research reveals that love alone can inspire people to give to those with whom they have no connection. The study found that only emotional love, not closely related emotions like compassion, increased the desire to donate to distant charities. This finding has serious implications for marketers ...
A new study found that teenagers who struggle with anxiety and feel pressure to be popular are at a higher risk of abusing prescription drugs. The researchers recruited teens in shopping malls across the US and asked them about their substance use, finding a strong link between psychological states and prescription drug abuse.
A new study in the Journal of Marketing found that electronic word-of-mouth has a significant impact on sales, varying by product type and industry. Consumers favor specialized review sites and word-of-mouth from independent review sites over retailer sites.
A study finds that consumers perceive handmade products as imbued with love and creator's essence. Handmade items preferred when purchasing for loved ones, with a 17% premium paid.
A lack of regulatory definition for natural foods has led to increased consumer lawsuits, forcing companies to reformulate products. The FDA and FTC have previously abandoned efforts to define natural products due to limited progress.
A new study found that many residents in southern Spain do not take steps to prepare themselves against future disasters due to lack of information and financial resources. However, when the government is involved in awareness campaigns and housing subsidies, participants finally take steps toward disaster preparedness.
A new study found that high-energy TV commercials can be overwhelming for consumers, especially during sad or relaxing shows. Moderately energetic commercials, on the other hand, were shown to be more effective in grabbing viewers' attention and leaving a positive impression.
Researchers found that asking people to compare a donation to an indulgent product increases charitable donations. People feel less selfish when envisioning a treat, leading to more generous giving.
A new study in the Journal of Marketing Research found that free trial customers have a distinct relationship with service providers, forming a less-developed bond. This can be leveraged by firms targeting these customers with personalized marketing communication and information on their usage behavior to encourage retention.
A new study found that countries with modernized marketing systems and supermarkets are best positioned to lower prices on store brands. Businesses in these nations face challenges finding quality suppliers and efficient transportation systems. As a result, store brands will inevitably become a global phenomenon.
A new study found that emotional conflict between activities makes consumers feel they have less time, generating stress and anxiety. Authors suggest two strategies: slow breathing and channeling stress into positive emotions to reduce feelings of being pressed for time.
A new study found that EEG measurements were more accurate in predicting individual preferences for movies than participants' conscious statements. The study also suggested that EEG tests are relatively cheap and can capture complete information about consumer behavior.
A new study in the Journal of Marketing Research found that marketing managers' attempts to imagine themselves as consumers lead to biased predictions, with their own preferences taking over. The researchers conducted four studies and discovered that by acknowledging this bias, managers can overcome it and make more customer-centric de...
A recent study by Robert Mai and Stefan Hoffmann found that healthy food is often perceived as tasting bad, leading to overconsumption of unhealthy options. Despite education on ingredients, consumers prioritize taste over healthiness, making it challenging to combat obesity rates.
A new study in the Journal of Marketing suggests that consumers believe products with central rather than peripheral recycled features are greener. Central attributes with environmental benefits imbue the entire product with greenness, according to authors Andrew D. Gershoff and Judy K. Frels.
A new study suggests that online searches for specific car features can predict consumer purchases with greater accuracy than brand names. Researchers analyzed six years of car sales data and found that searches for features like body type and fuel economy were key indicators of future purchases.
A study found that Indian companies learned to compete by acquiring knowledge from leaders, competitors, and other firms in their networks. This approach allowed them to grow at a remarkable speed despite their lack of experience.
A recent study found that companies with strong corporate social responsibility practices receive more forgiveness from customers when their service is poor. Customers who support a favorite charity are less likely to express anger or leave negative reviews, and may even return in the future.
A new study in the Journal of Marketing shows that the scent surrounding a store atmosphere can influence consumer choices. Researchers found that warm fragrances make consumers perceive crowded spaces, leading them to compensate by buying prestigious items and increasing their purchases overall.
A new study in the Journal of Marketing Research found that contingent match incentives significantly increase donations from non-profit organizations. Donors are more likely to upgrade to recurring donations when they believe their donation will be matched if at least 75% of donors agree.
A new study found that annoying online ads can lead to a loss of advertising revenue due to user abandonment. The study also discovered that participants were less accurate in remembering content on pages with annoying advertisements.
A new study by Georgia State University researchers found that a significant percentage of loyal customers have hidden habits that negatively impact sales. These habits include returning products and buying items only when on sale.
A new study in the Journal of International Marketing reveals that subsidiary desire for autonomy is driven by psychology, leading to dysfunctional business relationships. Subsidiaries strive for independence to influence local markets, which can backfire if not managed carefully.
Wealthy countries with strong individualism exhibit greater patience for new products, despite waiting times. This affects movie attendance and may slow early product momentum in highly individualistic cultures.
A new study in the Journal of Marketing Research found that smaller brands can increase sales when positioned as direct competitors to larger brands. Consumers may gain pleasure from 'stick[ing] it to the man' and opt for smaller, independent options instead.
A study in the Journal of Marketing found that chemical farmers resist converting to organic methods because it challenges their belief systems. Organic farmers, on the other hand, report a sense of joy and renewal through their practice.
A new study suggests that companies with strong social responsibility reputations can inadvertently create a 'health halo' around their products, leading to overconsumption and underestimation of calories. This phenomenon can have serious health consequences for individuals and society.
A new study by American Marketing Association found that customers are more likely to buy when they can donate to good causes, with moderate discounts also driving sales. The study suggests that offering charity options alongside products can significantly increase purchases.
A new study found that restaurant surcharges and labeling can reduce demand for unhealthy menu items. The study showed that customers are more likely to avoid unhealthy food with a label and a surcharge than without either. This combination is called an 'unhealthy surcharge' and may lead to increased customer trust and loyalty
A study in the Journal of Public Policy & Marketing reveals that Irish citizens' perceptions of biking as inconvenient, dangerous and unsuitable for wet climates hinder adoption. However, benefits like saving time and improving physical fitness are cited by supporters.
A new study found that false beliefs about weight loss pills lead to overeating and unhealthy behavior. The study suggests that consumers who believe in the effectiveness of weight loss pills consume more cookies when given free access.