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Part of the in-group? A surprising new strategy helps reduce unhealthy behaviors

Researchers found that associating binge drinking with graduate students reduced junk food consumption by 28%. Linking unhealthy behaviors to an 'outgroup' can be a successful strategy for improving consumer health. By shifting perceptions of identity associated with risky behaviors, better health outcomes can be achieved.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateAug 22, 2008

Good news for veggies

A new study by Michael W. Allen, Richa Gupta, and Arnaud Monnier found that people's perception of meat's taste is influenced more by personal values than actual taste. The researchers examined the symbolic meaning of foods and beverages, discovering that social power associations with meat contribute to its perceived flavor.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 16, 2008

Weekends slow weight loss, researchers find

Researchers at WashU Medicine found that study subjects on strict diet and exercise programs tend to lose weight more slowly than expected because they eat more on weekends than during the week. The investigators report their findings in the advance online publication of the journal Obesity.

SourceWashU Medicine·JournalObesity·DateJul 1, 2008

Corn's roots dig deeper into South America

Researchers have discovered evidence of maize consumption in tropical Ecuador dating back over 5,000 years. The findings suggest that corn was a vital food crop for villages in the region, contradicting previous theories that it was only used for ritual purposes.

SourceUniversity of Calgary·JournalProceedings of the National Academy of Sciences·DateMar 24, 2008

Big Mac: The whole world on your plate

Researchers examined over 7,000 plant species in the human diet, finding that humans consume a remarkably high number of plant families. A study of a McDonald's Big Mac meal revealed approximately 20 different species and ingredients originating from around the world.

SourceUniversity of Calgary·JournalBioScience·DateFeb 4, 2008

Genetically modified carrots provide more calcium

Researchers at Baylor College of Medicine developed genetically modified carrots that increase the transport of calcium across plant cell membranes. The modified carrots can provide up to 41% more bioavailable calcium than regular carrots, making them a promising source for improving bone mineral density and treating osteoporosis.

SourceBaylor College of Medicine·JournalProceedings of the National Academy of Sciences·DateJan 14, 2008

Stimulating the appetite can lead to unrelated impulse purchases

Researchers discovered that appetitive stimuli can induce a shared state in consumers, leading them to choose smaller, sooner options in unrelated domains. In experiments, women were more likely to splurge on clothing after smelling chocolate chip cookies, and made unplanned purchases when exposed to the scent of a cookie-scented candle.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJan 8, 2008

Chimps dig up clues to human past?

A team of scientists reports that chimpanzees in Tanzania are using digging tools to gather underground foods, suggesting that this ability may have been present in early human ancestors. The study provides insights into the role of dietary shifts in hominid evolution and challenges current hypotheses.

SourceUniversity of California - San Diego·JournalProceedings of the National Academy of Sciences·DateNov 12, 2007

Fishing for a better bit of batter

Researchers at Tokyo University of Technology created a batter with the perfect crispiness and reduced fat content by adjusting water content and frying time. A moisture level of 60% and 5-minute fry time resulted in a highly crispy, lower-fat batter.

SourceSociety of Chemical Industry·JournalJournal of the Science of Food and Agriculture·DateSep 24, 2007

Nutrition model stresses positive experience of eating

A new eating model, ecSatter, suggests that managing weight and staying healthy requires a positive experience of eating. The model, developed by Ellyn Satter and Barbara Lohse, emphasizes permission and discipline to cultivate effective eating attitudes and behavior.

SourcePenn State·JournalJournal of Nutrition Education and Behavior·DateSep 18, 2007

Farewell chicken tenders

Researchers at Northwestern University investigated a new study method using Behavioral Economics Theory to rehabilitate participants with unhealthy habits. Participants were assigned to change two behavior changes that had the greatest impact on other unhealthy behaviors.