Add BrightSurf on Google Email

In changing health behaviors, some ask, 'How easy?' Others ask, 'How effective?'

Researchers found that promotion-focused individuals prioritize their ability to follow through with healthy behaviors, while prevention-focused individuals prioritize the effectiveness of the behavior itself. This study has important implications for distributing information about healthy practices.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateApr 11, 2006
DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

Consumers would rather have a simple decision making process than more options

Research by Alexander Chernev found that consumers tend to opt for larger assortments when choosing where to shop, but this preference reverses when the focus is on minimizing decision complexity. Ultimately, offering too many options can lead to a decrease in overall probability of purchase.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateMar 27, 2006

Troubling increase in repeat cesarean delivery, inadequate explanations

A study of over 4500 women reveals that nearly 10% of repeat cesarean deliveries have no documented reason, emphasizing the importance of accurate physician-recorded indications. Future research should focus on clinicians' and women's decision-making processes about childbirth after a prior cesarean delivery.

SourceBlackwell Publishing Ltd.·JournalBirth·DateMar 8, 2006
Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

New open-source software to remove ID from patient reports

A new open-source software tool successfully removed over 98% of unique identifiers from pathology reports, including name, address, and social security numbers. The developers found that hospital-specific customization may be necessary to achieve optimal performance.

SourceBMC (BioMed Central)·JournalBMC Medical Informatics and Decision Making·DateMar 5, 2006

How, not where, you die matters most to terminal patients

A Canadian study published in the Canadian Medical Association Journal found that patients and family members prioritized having confidence and trust in their doctors' care over dying at home. The results suggest that current efforts to support more patients dying at home may be misguided.

SourceQueen's University·JournalCanadian Medical Association Journal·DateMar 2, 2006

Fire panel changes offer real-time fire status data

The new standard offers greater uniformity in design, operation and arrangement of fire panels, as well as equipment specifications concerning wireless and remote applications. The standardization effort aims to make real-time information clearly and quickly available for processing, planning and response.

SourceNational Institute of Standards and Technology (NIST)·DateFeb 2, 2006

Identifying the source of negative emotions greatly reduces their influence on unrelated decisions

Researchers found that different types of negative emotions trigger distinct preferences in decision-making. Anxiety prefers safer options with control, while sadness favors more rewarding and comforting choices. Even when the cause of negative emotions is known, decisions related to that cause can still be affected by the emotions.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJan 30, 2006
SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Emory study lights up the political brain

A recent Emory University study used fMRI to investigate how Democrats and Republicans process information during the 2004 US Presidential election. The researchers found that emotional circuits in the brain lit up when partisans held biased opinions, rather than rational reasoning.

SourceEmory University Health Sciences Center·DateJan 24, 2006

Profit-driven corporations can make management blind to ethics, study says

A recent study by University of Washington researcher Scott Reynolds found that people who focus on the ends (consequences) are less sensitive to ethical issues involving rule violations. In contrast, those who prioritize means (morality) recognize both harmful and non-harmful situations as ethical issues.

SourceUniversity of Washington·JournalJournal of Applied Psychology·DateJan 9, 2006

Family influences breast cancer treatment among older Hispanics

A study of 257 breast cancer patients aged 55+ found that Hispanic women were more likely to identify a family member as the final decision-maker for treatment. This led to lower rates of breast-conserving surgery compared to mastectomy in these patients. The study highlights the importance of acknowledging patients' family members in ...

SourceWiley·JournalCancer·DateJan 9, 2006

New method for examining cost-effectiveness of new drugs for chronic illnesses

Researchers developed a new approach to analyze drug effectiveness data, providing insights into the cost-effectiveness of newer and older anti-epileptic drugs. The study suggests that two older drugs, valproate and carbamazepine, are likely to be more cost-effective for newly diagnosed patients with partial seizures.

SourceSAGE·JournalMedical Decision Making·DateDec 29, 2005
Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

Pediatric oncologists should help with difficult decisions

Pediatric oncologists play a crucial role in guiding patients and their families through complex treatment decisions. Effective communication is key to empowering parents to make informed choices, and clinicians must explore patient values to facilitate better decision-making.

SourceBaylor College of Medicine·JournalJournal of Clinical Oncology·DateDec 28, 2005

Penn researchers provide recommendations for artificial nutrition and hydration

The study recommends five fundamental principles for clinicians to follow in making decisions about artificial nutrition and hydration (ANH), including consistency with medical condition, prognosis, and patient goals. The authors argue that ANH is a medical therapy with substantial risks and burdens, requiring technical procedures and ...

SourceUniversity of Pennsylvania School of Medicine·JournalNew England Journal of Medicine·DateDec 15, 2005

Adult children in the dark about aging parents

Research suggests adult children's ability to predict their parents' wishes is influenced by family dynamics and interaction style. Children who perceive closer relationships are often better at guessing parental preferences, while autonomy and personal growth are poorly predicted decisions.

SourceWashington University in St. Louis·DateDec 8, 2005

Ethics in a pandemic

A 15-point ethical guide recommends prioritizing health workers' duty to care, restricting liberty through quarantine measures, and allocating scarce resources such as medicines. The guide also emphasizes the need for transparent decision-making and support for those affected by quarantine.

SourceUniversity of Toronto Joint Center for Bioethics·DateNov 27, 2005

Morals often sacrificed for the good of the country

This study analyzes Thomas Jefferson's purchase of the Louisiana Territory without congressional consent, highlighting the ethical complexities of statesmanship and administrative ethics. The researcher concludes that while Jefferson's decision was morally complex, it ultimately served the nation's interests.

SourceBlackwell Publishing Ltd.·JournalPublic Administration Review·DateNov 17, 2005
Apple MacBook Pro 14-inch (M4 Pro)

Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.

Crippled by indecision? Maybe you're focusing on the wrong thing

A focus on process can minimize decision difficulty for high-stakes choices like financial investments and healthcare. By honing in on a succinct decision process, individuals can make decisions more efficiently, especially when faced with aversive options.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateNov 14, 2005

Decision makers may be blind to the outcome of their choice

Researchers at Lund University and New York University found that participants often fail to notice a change in the outcome of their choice when evaluating facial attractiveness. In addition, they produce confabulatory reports when asked to describe reasons behind their choices, challenging common theories of decision-making.

SourceSwedish Research Council·JournalScience·DateOct 6, 2005

Medical end-of-life decisions for children in the Netherlands

A Dutch study found that end-of-life decisions for children are common, involving medical professionals and families. The study's findings emphasize the need for clear communication about end-of-life care for minors.

SourceJAMA Network·JournalArchives of Pediatrics and Adolescent Medicine·DateSep 5, 2005

Where bonehead investments come from

The study found that two brain regions, nucleus accumbens and anterior insula, are activated before making risk-seeking versus risk-aversion investment mistakes. This discovery may help improve the design of economic institutions to facilitate optimal investor behavior.

SourceCell Press·JournalNeuron·DateAug 31, 2005
Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Dutch physicians' responses to requests for euthanasia and physician-assisted suicide

A survey of Dutch general practitioners found that 44% of explicit requests for euthanasia or physician-assisted suicide resulted in the granting of EAS, while patients died before the performance of the request in 13% of cases. Physicians reported compliance with official requirements and based their decisions on patient evaluations.

SourceJAMA Network·JournalArchives of Internal Medicine·DateAug 8, 2005

Bioagent detector guide aids first responder purchasing

The NIST Guide for the Selection of Biological Agent Detection Equipment for Emergency First Responders provides a comprehensive resource for selecting biological agent detection equipment. The guide cites 19 performance parameters to consider, including sensitivity and ease-of-use, to help first responders make informed decisions.

SourceNational Institute of Standards and Technology (NIST)·DateJul 27, 2005

July/August 2005 Annals of Family Medicine tip sheet

Studies reveal high users of primary care are often over-serviced but underserved, and electronic medical records have little impact on diabetes quality of care. In contrast, patients treated with dignity report higher satisfaction, treatment adherence, and receipt of preventive services.

SourceAmerican Academy of Family Physicians·JournalThe Annals of Family Medicine·DateJul 26, 2005
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Gamble or play it safe?

The study found that consumers' risk preferences are contingent on their self-view, with interdependent self-view consumers choosing less risky alternatives. The researchers suggest that investors can infer their past choices by examining their current decision-making patterns.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 25, 2005

Bring home the bacon

Research by Suraj Commuri and James Gentry found that women earning more than their spouses do not simultaneously earn domestic power, despite previous theories suggesting a shift in decision-making authority. The study highlights the need for further examination of household forms and consumption decisions influenced by factors such a...

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 18, 2005

Judging brands

Consumers make assumptions about brands based on marketplace stereotypes, with a singular negative experience not weighing negatively on overall perception. The study suggests firms increase diversity in their workforces to capitalize on consumer evaluations

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 18, 2005

Taking a flying jump

Drosophila melanogaster flies respond to dropping black discs with jumping, using both legs and wings to move away from the object. The 'giant fibre pathway' initiates a take-off sequence, involving leg stretching and wing depression.

SourceSociety for Experimental Biology·DateJul 12, 2005

Female butterflies go for sparkle -- not size -- when choosing to mate

New research from University at Buffalo biologists found that female butterflies are attracted to the sparkle created by ultraviolet reflectivity of pupils in male butterfly wings, not the size of the eyespots. Females prefer a set of narrowly defined features, such as eyespot pupils measuring approximately half a millimeter.

SourceUniversity at Buffalo·DateJun 29, 2005
Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

How you feel drives how you choose

A study found that angry consumers were 37% more likely to choose default options than sad individuals. Sad people tend to examine all the options carefully and make informed decisions.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJun 2, 2005

Researchers find where brain learns to make decisions

A study found that damage to the orbital frontal cortex impairs an animal's ability to learn from new cues, leading to slowed neural responses. The researchers discovered a critical role of the OFC in decision-making and learning, with potential implications for treatments of brain injury and trauma.

SourceJohns Hopkins University·JournalNeuron·DateMay 25, 2005
Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

Web site explains how climate change affects New York City

A new website, CCIR-NY, offers scientific answers to basic questions about climate change and its impact on New York City. The site provides information on potential flooding of transportation infrastructure, saltwater intrusion into water supplies, and erosion of public beaches.

SourceNASA/Goddard Space Flight Center·DateMay 20, 2005

Neutrality and the National Security Council adviser

The role of the National Security Council adviser requires balancing brokerage and political advocacy to maintain neutrality. However, in limited forms, advocacy can be beneficial when an underrepresented point-of-view needs to be heard. The adviser's ability to make sound decisions depends on effective processes.

SourceBlackwell Publishing Ltd.·JournalPresidential Studies Quarterly·DateMay 19, 2005

Study evaluates Alzheimer's patients' ability to make decisions about treatment

A study found that patients with mild to moderate Alzheimer's disease who are aware of their diagnosis and symptoms can make competent decisions about their treatment. The Mini-Mental State Examination (MMSE) score can help predict decision-making abilities, with those scoring 24 or higher indicating competence.

SourceAmerican Academy of Neurology·JournalNeurology·DateMay 9, 2005
Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

'The Breda three': Decision-taking postponed by guilt

Hinke Piersma's research explores the interaction between political decision-making and public debate regarding 'the Breda three', four prisoners who became two in 1979. The discussion increasingly focused on integrity, as the Dutch population was criticized for failing to protect Jewish compatriots during WWII.

SourceNetherlands Organization for Scientific Research·DateApr 14, 2005

Pathological gambling associated with brain impairments

Research suggests pathological gamblers exhibit altered decision-making functions and executive control, leading to long-term negative consequences. The study sheds light on the role of the prefrontal cortex in this neuropsychiatric disorder.

SourceAmerican Academy of Neurology·DateApr 13, 2005

Worth the wait? A neural mechanism related to impulsive decision-making

A team of researchers has discovered a neural mechanism related to impulsive decision-making in pigeons. The study found that single neurons in the avian forebrain show increased activity when anticipating rewards, with activation levels decreasing as delays increase, leading to preferences for immediate over delayed rewards. This brea...

SourceCell Press·JournalCurrent Biology·DateApr 11, 2005
Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Oaxacan migrants support family and community

Oaxacan migrants prioritize family and community over individual gain, using remittances to fulfill obligations and maintain social status. Most migrants return home for no more than a year to support households, construct homes, and pay for education.

SourcePenn State·DateMar 29, 2005

The power of pride

This study explores how positive emotions, specifically pride, influence consumer behavior and repurchasing decisions. Key findings show that high pride can lead to reduced repurchase intentions due to differing self-regulatory goals. Understanding these dynamics is crucial for predicting consumer behavior in marketing strategies.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateMar 29, 2005

Dealing with conflict in caring for the dying patient

The article highlights five major types of conflict in caring for the dying patient, including physician-family, physician-nurse, and family-family conflicts. It suggests negotiating a course of treatment with all parties involved to avoid potential conflicts and emphasizes the importance of empathy in resolving disputes.

SourceUniversity of Pittsburgh Medical Center·JournalJAMA·DateMar 15, 2005
Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

Innovation prize finalists announced in 'Science of Better'

The Franz Edelman Award, presented by INFORMS, recognizes outstanding implemented operations research that has had a significant positive impact on client organizations. The 2005 finalists will compete for a $10,000 prize in Palm Springs, showcasing innovations such as advanced pricing techniques and online product procurement auctions.

SourceInstitute for Operations Research and the Management Sciences·DateMar 2, 2005

Gender a factor in who gets bypass surgery

A study found that women with heart conditions are less likely to receive bypass surgery due to conservative treatment decisions and biases. Women's mortality risk is often compared to men's, but the author argues that this perspective neglects the potential benefits of surgery for women with similar medical profiles.

SourceBlackwell Publishing Ltd.·JournalPsychology of Women Quarterly·DateMar 2, 2005

Training could remove racial bias from police reactions

Researchers found that training designed to eliminate racial biases in police interactions can be effective in reducing biased reactions. The study used a simulation to test the impact of different approaches on officer behavior, and the results suggest that such training could lead to improved outcomes for all parties involved.

SourceBlackwell Publishing Ltd.·JournalPsychological Science·DateMar 1, 2005

Forgoing of end of life treatment varies in European countries

A study of six European countries found significant variations in end-of-life nontreatment decisions, with medication being the most frequently forgone treatment. Low-technology interventions were also common, particularly among older patients outside hospital settings.

SourceJAMA Network·JournalArchives of Internal Medicine·DateFeb 28, 2005
Sky & Telescope Pocket Sky Atlas, 2nd Edition

Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.

'I had them a moment ago, now where are my glasses?'

Researchers developed a mathematical model that explains how the brain carries out working memory tasks, including loading, holding, and comparing information. The model makes predictions about the neurological basis of working memory.

SourceCold Spring Harbor Laboratory·JournalScience·DateFeb 17, 2005

Severity of liver disease not a reliable indicator of quality of life

A study published in Liver Transplantation found that liver disease severity does not accurately predict quality of life, suggesting alternative methods should be considered for organ allocation. Patients with end-stage liver disease experience impaired quality of life, but this is not correlated with MELD scores.

SourceWiley·JournalLiver Transplantation·DateJan 21, 2005
GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

Subjective knowledge affects consumer searching & selections

Research reveals that consumers prioritize product categories over brands when making purchasing decisions. The study finds that subjective knowledge drives consumer behavior, leading them to seek out specific areas of stores that align with their values.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJan 7, 2005