Researchers found that consumers are more likely to anthropomorphize products with features associated with human traits, such as loyalty or helpfulness. This study's findings suggest that marketers' efforts to create personable brands may shift the evaluation process from product to human characteristics.
A study of British doctors and health professionals found they struggle with language barriers, cultural understanding, and uncertainty about how to care for patients from ethnic minority backgrounds. This uncertainty can lead to hesitancy and inertia in practice, contributing to inequalities in care.
DJI Air 3 (RC-N2)
DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.
According to a Rutgers College of Nursing professor, New Jersey registered nurses are overworked and under-supported, leading to burnout and poor patient care. The survey found that 50% of nurses report insufficient staff, and one-third miss important patient changes due to heavy workloads.
Men diagnosed with prostate cancer who are overweight or obese have a higher risk of death after treatment, according to a new study. The study found that being overweight or obese at diagnosis was an independent risk factor for prostate cancer-specific mortality.
A study found that consumers rely on post-purchase actions and advertising to gauge their past experiences, often misinterpreting these cues as accurate indicators of their true feelings.
A recent study of chimpanzees in western Tanzania suggests that early humans may have dug potato-like foods with tools, challenging the long-held assumption that meat was more important for brain evolution. The research found that chimps only dig for roots during the rainy season, when other food sources are abundant.
SAMSUNG T9 Portable SSD 2TB
SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.
A hospital-based peer intervention program reduced criminal justice involvement among youth aged 12-20 by 33%, saving $60,000 per patient. The study showed that the program was cost-efficient compared to juvenile detention, with a potential annual savings of $750,000 to $1.5 million.
A new national study finds that burn-related injuries among children and adolescents in the US may be a more significant public health concern than previously estimated. The study found that young children are most at risk of burns, with those under 2 years old accounting for half of all pediatric burn hospitalizations.
A new study finds that large cascades of influence are driven by a critical mass of easily influenced individuals, rather than highly influential ones. The researchers created an influence network with opinion flows in many directions at once and introduced various factors to evaluate their effects.
The University of Texas at San Antonio College of Engineering has been awarded a grant to build and support new research laboratories in manufacturing engineering. The center aims to attract federal funding and assist local communities in building up their manufacturing businesses.
A study found that long-term beta carotene supplementation significantly improved cognitive function in men, with a potential to prevent dementia. The study suggested that antioxidant supplements like beta carotene may provide neuroprotection against age-related cognitive decline.
Apple iPad Pro 11-inch (M4)
Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.
A study led by UCSF researchers identified p16 and COX-2 biomarkers as predictors of future tumor formation in women with ductal carcinoma in situ (DCIS). The findings suggest that these biomarkers can help determine the best treatment option for DCIS patients.
A new study investigates how culturally engrained systems of ideas influence persistent goal striving for parenthood. The researchers identify three major discourses: scientific rationalism, self-management, and fatalism, which shape people's appraisals of means, planning, and persistence in achieving parenthood. These discourses help ...
A new study published in the Journal of Pediatrics reveals that babies born just a few weeks premature are at increased risk of death during their first week of life. The study found that late preterm infants face a six-fold higher mortality rate compared to full-term infants.
Miniature smart dust probes are being developed to collect data on fluid systems. Researchers have also created stealthy gas-filled antennas that can be reconfigured for improved signal reception, while a new analysis improves calculations for high-energy physics experiments by factors of a million
A new study identifies netrin-1 as the key molecule responsible for repelling adult stem cells away from spinal cord injuries. This discovery could lead to novel therapies for repairing previously irreversible nerve damage.
Apple MacBook Pro 14-inch (M4 Pro)
Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.
Researchers analyzed long-term cost trends of HAART drugs in Brazil, finding that while costs increased due to rising treatment needs, the country saved $1 billion through price negotiations with pharmaceutical companies. The study highlights the need for increased resources to achieve universal access to AIDS treatment.
A recent study found that early and routine testing for HIV is key to curbing the spread of the disease among teenagers. Teens who have previously been tested are more likely to get re-tested, highlighting the importance of making testing readily available.
Researchers are studying a novel smoking-prevention strategy targeting black fourth-graders and their parents in Georgia. The program aims to reduce smoking rates by teaching life skills, communication, and assertiveness, as well as providing self-help information and nicotine replacement therapy.
A study using high-speed videography and neural recordings reveals that cortical neurons' firing patterns can predict the texture identification decisions of rats. The findings shed light on the neural mechanisms underlying tactile sensory discrimination.
A study found that correcting refractive error in nursing home residents with eyeglasses improves their quality of life and reduces depressive symptoms. The study showed a significant improvement in visual acuity and quality-of-life scores after two months.
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CalDigit TS4 Thunderbolt 4 Dock simplifies serious desks with 18 ports for high-speed storage, monitors, and instruments across Mac and PC setups.
Researchers have discovered that chimpanzees in a savanna environment use bark and stick tools to exploit underground food resources, challenging the notion that this behavior is uniquely human. This finding supports the idea that chimpanzees can serve as models for understanding early human behaviors and adaptations.
A new study from University Hospitals Case Medical Center found that Deep Brain Stimulation (DBS) can reduce tic frequency and severity in some adults with refractory Tourette Syndrome, improving quality of life. The treatment was safe and showed promising results in a double-blind clinical trial.
Researchers have identified a key pathway involved in autoinflammatory diseases, including arthritis and certain types of cancer. Mutant forms of the PSTPIP1 protein can activate pyrin, leading to excessive IL-1 beta production and inflammation.
Scientists found that Roaccutane increases production of proteins reducing serotonin availability, potentially leading to depression-related behavior. Low serotonin levels are linked to aggression and clinical depression.
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Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.
Researchers found that consuming vegetables rich in nitrite can reduce heart-muscle damage by 48% and provide protection from heart-attacks. Boosting nitrite levels in the diet could help prevent lasting heart damage or death, particularly for those at increased risk.
Researchers found that ZIP4, a zinc transporter, is overexpressed in pancreatic cancer tissue and promotes tumor growth. The study provides a potential diagnostic marker and candidate for cancer vaccine development.
A structured support program improved prostate cancer patients' and their spouses' lives by addressing symptom management, hope, and couples' communication. The intervention also reduced mental health distress and increased physical quality of life.
A groundbreaking study finds that children's early math and reading skills are the strongest predictors of later academic success, regardless of social or emotional behaviors. The research analyzed data from six longitudinal studies and found no association between behavior and achievement.
Apple iPhone 17 Pro
Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.
A study found that antiviral medications significantly reduced the risk of death from flu in hospitalized adults, even when given up to four days after symptom onset. The research supports the use of antivirals for treating hospitalized patients with influenza.
Scientists have quantified and compared the 3D volumes for sensation and movement in electric fish, finding a restricted sensory space due to energetic constraints. This overlap between sensory and movement volumes can provide insight into optimal control strategies for guiding behavior.
Children entering kindergarten with strong elementary math and reading skills are more likely to succeed in school, according to a recent study. Early attention-related skills also played a significant role in predicting later achievement.
Researchers found that Yellowstone viruses migrate from pool to pool through droplets of steam, thriving in acidic environments even when hosts are rare. This discovery sheds light on how these viruses survive and interact with microbes in hostile surroundings.
Researchers at Michigan State University used genetic technology to discover a unique pathway in death cap mushrooms that produces the deadly toxin alpha-amanitin. The discovery sheds light on the underlying biochemical machinery and may lead to the development of novel chemicals with therapeutic potential.
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.
A new analysis highlights the need for federal and state support to enable local governments to work effectively with communities to prepare for and respond to all disasters. Local organizations often lack resources and training, making it essential for local government officials to take a proactive role in disaster preparedness.
Researchers at John Carroll University have developed blue-blocking glasses that block blue light to reduce ADHD symptoms and improve sleep patterns. The glasses work by advancing the circadian rhythm, leading to a marked decline in ADHD symptoms and promoting better sleep.
A team of scientists reports that chimpanzees in Tanzania are using digging tools to gather underground foods, suggesting that this ability may have been present in early human ancestors. The study provides insights into the role of dietary shifts in hominid evolution and challenges current hypotheses.
Scientists at the University of Virginia have developed a new class of hydrogen storage materials that can absorb up to 14% of hydrogen by weight at room temperature, twice as much as current materials. These novel materials could make the dream of a hydrogen economy a reality with their higher efficiency and lower production costs.
A new study published in the Journal of Youth and Adolescence found that teens who have sex at an early age are less likely to exhibit delinquent behavior in early adulthood. The researchers analyzed data from 534 same-sex twin pairs and discovered a link between early sex and better relationships later on.
Garmin GPSMAP 67i with inReach
Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.
A study found that surgical confusions in eye surgery are rare but can be serious, with the majority of cases involving incorrect lens implants. The Universal Protocol can prevent most confusions, suggesting a rate of 69 errors per 1 million eye operations.
Researchers at Penn State have developed a method to convert cellulose and other biodegradable organic materials into hydrogen using microbial fuel cells. This process produces 288% more energy in hydrogen than the electrical energy added to it, making it a promising alternative to traditional methods.
Researchers found that thinking about larger resource accounts makes consumption seem cheaper, leading to increased spending. This 'accessible account effect' applies to food, time, and other everyday purchases.
A new study led by USC researchers identifies distinct changes in DNA structures that silence cancer cell genes. The findings enable the exploration of new therapies to switch genes back on, potentially leading to novel treatments for human cancers.
Meta Quest 3 512GB
Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.
Researchers developed a small molecule that turns the survival signal for cancer cells into a death signal, inducing apoptosis. The treatment may be less toxic to healthy cells than current cancer chemotherapy methods.
A new research study from Oklahoma Medical Research Foundation demonstrates that immunization could blunt or prevent Alzheimer's disease by targeting the build-up of protein plaques. The vaccinated mice showed a significant reduction in plaque accumulation and improved cognitive performance compared to control mice.
Researchers at Thomas Jefferson University have found that the protein IL-27 can block the onset of symptoms in animals with an MS-like disease, suggesting it may be a potential tool for tempering over-active immune responses. Increasing IL-27 concentrations may help quell an over-active immune response and improve symptoms.
Scientists at NIAID identified a key factor contributing to the severity of community-associated methicillin-resistant staph infections. Novel proteins in drug-resistant strains of S. aureus attract and destroy protective white blood cells, ensuring the bacterium survives and causes severe disease.
A systematic review found that the risk of major stroke within a week after a minor stroke is substantial at 5.2%. Studies with emergency treatment in specialist stroke units showed the lowest risks, while population-based studies without urgent treatment had the highest risks.
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GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.
Researchers have developed a new neural-machine interface that enables prosthetic arms to respond directly to the brain's signals, allowing for greater control and movement. This technology has the potential to provide an even greater number of arm and hand movements beyond the four already achieved.
UT-Houston researchers have identified a defective gene mutation in smooth muscle alpha-actin (ACTA2) that affects vascular smooth-muscle cells, leading to thoracic aortic aneurysms and dissections. The study suggests that contraction of the smooth muscle cells in the aorta is crucial in maintaining its health.
Researchers have identified histone deacetylase HDAC9 as a potential target for treating premature atherosclerosis in lupus patients. They also found that elevated microRNA-16 levels contribute to abnormal cell death in lupus patients, and reducing these levels may lead to targeted treatments.
A study of over 800 children aged 5-12 found that kids treat disloyalty within their group harsher than disloyalty towards outgroups, challenging previous theories of childhood prejudice.
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Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.
University of Illinois researchers successfully simulated every step of the photosynthetic process using a computer model that mimics evolution. The new findings suggest that by rearranging the investment of nitrogen, they can almost double efficiency in plants. This could lead to increased crop yields and improved plant productivity.
A study found large gaps in GBIF's biodiversity data, with over 70% of Legume species lacking formal records or poor-quality location information. The research highlights the need for governments to invest in digitizing and publishing more biodiversity data from museums.
Researchers at Simon Fraser University created a material with extremely high birefringence, surpassing that of calcite. This achievement is made possible by the design flexibility of coordination polymers, which can be tailored to exhibit specific optical properties.
Researchers from the University of Granada and the Pierre Auger Collaboration have found a link between active galactic nuclei and high-energy cosmic rays. The study suggests that these galaxy centers are responsible for producing the most energetic particles in the Universe.
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Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.
A national survey of parents with children aged 6-17 found that 60% reported their child's medication stopped working before 6 p.m. This suggests a need for reassessment of treatment duration and potential factors contributing to the perceived ineffectiveness.
A team of scientists has identified astrophysical objects with charged particles reaching Earth at high energies. The Pierre Auger Observatory in Argentina recorded the particles, which carry as much energy as a bullet or a tennis ball off Roger Federer's racket.
Researchers found that urban colorectal and lung cancer patients present at later stages of disease than their rural counterparts. This study highlights the need for improved screening efforts in both rural and urban populations to address disparities in cancer diagnosis.
Researchers at MIT have developed an electronic nose that can detect hazardous gases like carbon monoxide and explosives using a novel inkjet printing method. The sensor, which consists of thin layers of hollow spheres made of barium carbonate, has the potential to be mass-produced for widespread use.