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Live-streaming ads for alcohol, junk food increased during pandemic

A Penn State study found that live-streaming ads for alcohol, energy drinks, and junk food significantly increased during the pandemic, targeting young viewers. The researchers discovered that energy drinks made up nearly 80% of marketing, while ads for restaurants and soda were also prevalent.

SourcePenn State·JournalPublic Health Nutrition·TypeData/statistical analysis·DateDec 13, 2021

Modern slavery still not a priority for one in five Australian businesses

New research from UniSA finds that confusion, lack of knowledge and disinterest are hindering businesses' progress in addressing modern slavery. The study provides a framework to help companies improve their approaches, but warns that without effective measures, global efforts to stop modern slavery will be unlikely to succeed.

SourceUniversity of South Australia·JournalThe British Accounting Review·TypeData/statistical analysis·DateDec 9, 2021

Using machine learning and natural language processing to measure consumer reviews for product attribute insights

Researchers develop a methodological framework to extract and monitor information from consumer reviews, providing actionable insights on product attributes and their benefits. The study also extends sentiment analysis by demonstrating hierarchical sentiment analysis, enabling managers to generate tailored dashboards and inform decisions.

SourceAmerican Marketing Association·JournalJournal of Marketing·DateNov 23, 2021

The gatekeepers of German business: How companies attain coveted key positions

A study by Martin Luther University Halle-Wittenberg reveals that mid-sized collaborations are crucial for companies to become gatekeepers in Germany's business network. These collaborations lead to improved innovation and profits. Large companies dominate the gatekeeper position, but smaller collaborations can also be beneficial.

SourceMartin-Luther-Universität Halle-Wittenberg·JournalEuropean Management Journal·TypeData/statistical analysis·DateNov 10, 2021

'Tuition myopia' may negatively impact students' financial future, study finds

A recent study by Indiana University Kelley School of Business reveals that students who choose low-cost, low-return colleges are more likely to default on their student loans and experience a higher chance of bankruptcy after graduation. In contrast, high-cost, high-return colleges result in lower lifetime income but also fewer defaults.

SourceIndiana University·JournalJournal of Marketing Research·TypeData/statistical analysis·DateNov 10, 2021

People may prefer climate change policies that give incentives, find energy alternatives

Participants preferred policies that used incentives to encourage eco-friendly choices, particularly when they targeted businesses. In contrast, policies that focused on energy alternatives and used incentives were also supported. The researchers found that policy support was influenced by the type of change targeted, who was targeted,...

SourcePenn State·JournalJournal of Environmental Psychology·TypeObservational study·DateOct 27, 2021

Structured management protocols help firms thrive

Using data from over 353 million unique observations, researchers found that companies with structured management practices attracted top-flight managers and were able to keep talented workers. This suggests that better-managed firms are growing in terms of employment, and that these firms can influence the entire labor market.

SourceCornell University·JournalManagement Science·DateOct 25, 2021

Study offers snapshot of celebs’ social media influence on COVID-19 info

A study published in the Atlantic Journal of Communication analyzed Instagram posts from 20 celebrity influencers about COVID-19 between March and May 2020. The researchers found that celebrities initially modeled guidance from health experts, normalizing suggested behaviors such as staying home and practicing hand hygiene.

SourceUniversity of Texas at Dallas·JournalAtlantic Journal of Communication·TypeData/statistical analysis·DateOct 21, 2021

Food safety crises at smaller restaurant chains can hurt giants

A recent study found that food safety crises at smaller restaurant chains have a significant impact on consumer behavior, causing people to be hesitant to visit other restaurants even if they were not directly involved. The negative spillover effect was greater from the bottom up, with small chain crises hurting big-name brands more.

SourceWashington State University·JournalInternational Journal of Hospitality Management·TypeExperimental study·DateOct 19, 2021

Women indirectly hurt more by noncompete pacts

A Cornell University study finds that noncompete agreements disproportionately affect women entrepreneurs, blocking them from starting high-growth companies. The 'fear factor' associated with noncompetes also limits the ability of women to hire experienced employees, making entrepreneurial ventures riskier.

SourceCornell University·JournalOrganization Science·DateOct 12, 2021

Fintech can promote financial inclusion in emerging economies

A new study from the University of Illinois evaluates fintech systems in 16 emerging markets, finding that digital technologies improve access to financial services. However, vulnerable populations face barriers to usage due to digital literacy, cost, and limited consumer protections.

SourceUniversity of Illinois College of Agricultural, Consumer and Environmental Sciences·JournalEmerging Markets Review·TypeData/statistical analysis·DateOct 12, 2021

#Nomakeup trend fails to discourage use of cosmetics

New research from University of Georgia suggests that the no-makeup movement isn't liberating women from cosmetics. Instead, cosmetic sales have increased alongside the rise of the no-makeup trend. The study found that people perceive 'natural' looks with makeup as more attractive than those without.

SourceUniversity of Georgia·JournalJournal of the Academy of Marketing Science·DateOct 5, 2021

Why salespeople avoid big-whale sales opportunities

Research reveals that salespeople conduct rational benefit–cost analyses when deciding which opportunity to pursue. They also use a calibration decision-making strategy for solution selling, which can lead to serious under- or overestimation of conversion rates. The findings highlight the importance of managing salespeople's avoidance ...

SourceAmerican Marketing Association·JournalJournal of Marketing·DateSep 16, 2021

Culture determines the likelihood of unhappy employees becoming entrepreneurs

A new study by Xi'an Jiaotong-Liverpool University found that cultural context greatly affects the likelihood of unhappy employees becoming entrepreneurs. Countries with low uncertainty avoidance and high social acceptance of entrepreneurship have a stronger link between job satisfaction and entrepreneurial intent. In contrast, countri...

SourceXi'an Jiaotong-Liverpool University·JournalInternational Small Business Journal Researching Entrepreneurship·TypeData/statistical analysis·DateSep 9, 2021

When everyone works remotely, communication and collaboration suffer, study finds

A new study of 61,000 Microsoft employees found that working from home causes workers to become more siloed in how they communicate, engage in fewer real-time conversations, and spend fewer hours in meetings. The study's findings suggest that a full-time remote workforce may have a harder time acquiring and sharing new information.

SourceUniversity of California - Berkeley Haas School of Business·JournalNature Human Behaviour·TypeData/statistical analysis·DateSep 9, 2021

Giving websites a human touch: Researcher of Mainz University receives SERVSIG Best Service Article Award of the American Marketing Association

A study by researchers at Mainz University found that digital presence of service employees improves customer loyalty. The study, published in the Journal of Marketing Research, showed that customers perceive websites with images or videos of service employees as more attractive and memorable, leading to increased customer loyalty.

Eliminating cash could benefit average U.S. families

A new study from the University of Georgia suggests that eliminating physical currency could benefit average Americans as long as certain taxes are lowered too. The research finds that reducing cash transactions would lead to lower tax evasion, allowing governments to reduce other taxes and boost overall well-being.

SourceUniversity of Georgia·JournalEuropean Economic Review·DateSep 7, 2021

Apologizing to customers after product failures can encourage repurchase, stave off lawsuits

A study by Binghamton University found that companies that express remorse in the wake of a product failure are more likely to encourage customers to repurchase from them. The researchers also discovered that remorseful statements can help stave off retaliatory actions such as lawsuits by framing messages that match consumers' natural ...

SourceBinghamton University·JournalJournal of Consumer Marketing·DateSep 7, 2021

Persistent pinging and push-notifications: Study uncovers pros/cons of constant connectivity in the workplace

A Simon Fraser University study reveals that workers who use mobile technology to actively connect with colleagues experience higher levels of communication effectiveness and better work performance. However, these same technologies can also impair performance due to interruptions. The study highlights the importance of finding a balan...

SourceSimon Fraser University·JournalJournal of Vocational Behavior·TypeSurvey·DateSep 3, 2021

Bidding on a better future

Co-authors James Salzman, Andrew Plantinga, and Christopher Costello propose changing the 'use it or lose it' stipulation in public resource laws. This would allow non-extractive interests to compete with traditional extractive interests in bidding for licenses and permits, potentially increasing biodiversity and ecosystem services.

What drives market share profitability?

A new study by Abhi Bhattacharya, Neil Morgan, and Lopo Rego finds that most of the variance in the market share-profit relationship is explained by market power and quality signaling mechanisms. The researchers also identify conditions under which market share can be negatively related to firm profits, such as niche strategy firms and...

SourceAmerican Marketing Association·JournalJournal of Marketing·DateAug 20, 2021

US health systems must adopt unified vision to succeed according to a new survey

A new survey by University of Colorado Denver researchers found large disparities in virtual care models across US health systems. Smaller and low-burdened health systems adopted analytics and customer-oriented digital technologies, while larger and higher-revenue systems used futuristic and growth-oriented digital technologies.

SourceUniversity of Colorado Denver·JournalJournal of Medical Internet Research·TypeSurvey·DateAug 17, 2021