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Strategic brand factors that moderate the impact of business cycles on brand equity

A new study examines the role of six brand factors, including price positioning, advertising spending, and distribution breadth, in moderating the impact of business cycles on brand equity. The research finds that premium pricing, market leadership, and extensive distribution contribute to brand equity during economic expansions.

SourceAmerican Marketing Association·JournalJournal of Marketing·DateSep 14, 2022

Eco-friendly credentials not benefiting hotels financially, study says

Researchers at Washington State University found that eco-friendly hotel certifications do not lead to financial benefits for hotels. However, displaying comparable pricing information and informing consumers about green certification can boost future sales. The study suggests that the tourism industry needs sustainable practices to re...

SourceWashington State University·JournalInternational Journal of Hospitality Management·DateSep 12, 2022

How more female executives in the C-suite can spur improved customer orientation and financial performance

A new study by St. Edward’s University, University of Mississippi, and University of Texas at Austin finds that female executives focus on customer relationships to a greater degree than their male counterparts, leading to more customer-oriented discussions in the C-suite. The researchers examine 389 Fortune 500 firms over six years an...

SourceAmerican Marketing Association·JournalJournal of Marketing·DateSep 9, 2022

Poor management the biggest risk factor for workplace bullying

A recent study found that poor management is the biggest risk factor for workplace bullying, with a new evidence-based screening tool developed to address the problem. The tool identifies nine major risk areas in day-to-day practices, highlighting the need for organisations to proactively assess and mitigate underlying risk factors.

SourceUniversity of South Australia·JournalJournal of Occupational Health Psychology·TypeSurvey·DateAug 30, 2022

Tracking small-scale fishers

Researchers gauged small-scale fishers' willingness to use vessel tracking systems, finding that safety functionality and ownership of data were key factors. In a survey of 211 fishers, 67% were willing to pay for the technology, while those citing corruption as their main problem were more likely to participate if paid.

SourceUniversity of California - Santa Barbara·JournalOcean & Coastal Management·DateAug 26, 2022

Hiding chocolate stashes or Amazon purchases from a partner? ‘Guilty’ purchases may have benefits

Research finds that feelings of guilt from keeping everyday consumer behaviors a secret can lead to greater relationship investment. Participants reported engaging in mundane secrets like sneaking pizza or watching ahead on a TV show, which drove them to invest more in their relationships.

SourceIndiana University·JournalJournal of Consumer Psychology·TypeObservational study·DateAug 24, 2022

Social media boycott of Goya did not harm sales

A new study found that social media boycotts of Goya Foods actually caused the company's nationwide sales to rise for a few weeks before subsiding to previous levels. Sales revived after a few weeks, even in geographic areas where customers forgo Goya products, driven by politically motivated first-time buyers supporting the brand.

SourceCornell University·JournalMarketing Science·DateAug 24, 2022

Maximizing could be key to minimizing our environmental footprint

A new study finds that maximizing behavior is linked to increased item usage, suggesting a potential strategy for reducing over-consumerism and its environmental impact. Maximizers tend to spend more time considering options and make greater use of their choices, which could encourage people to get more mileage out of their stuff.

SourceUniversity of Toronto, Rotman School of Management·JournalPersonality and Individual Differences·TypeRandomized controlled/clinical trial·DateAug 22, 2022

Rotman School professor honored for contributions to the practice of human resource management

Professor Gary Latham of the University of Toronto's Rotman School of Management has been recognized with the Dave Ulrich Impact Award for his groundbreaking research on goal setting and its impact on human resource management. His work has significantly advanced the field, with hundreds of academic and practitioner articles published.

Persistent low wages linked to faster memory decline in later life

A new study by Columbia University Mailman School of Public Health found that sustained low wages during working years are associated with significantly faster memory decline in older age. Low-wage earners experienced approximately one excess year of cognitive aging per a 10-year period compared to those who never earned low wages.

SourceColumbia University's Mailman School of Public Health·JournalAmerican Journal of Epidemiology·DateAug 2, 2022

One-hit wonder: How awards, recognition decrease inventors’ creativity

Research from Washington University in St. Louis found that awards and recognition can temper creativity by making producers feel threatened by the prospect of compromising their identity with mediocre work. This phenomenon is particularly pronounced among first-time producers, who are more likely to stop producing altogether if they f...

SourceWashington University in St. Louis·JournalJournal of Applied Psychology·TypeExperimental study·DateJul 14, 2022

To reduce carbon, colleges should target purchasing, travel

Research analyzed Cornell University's greenhouse gas consumption during the COVID-19 pandemic and found that 60% of emissions came from off-campus activities. The study provides a framework for universities to reduce carbon footprint and achieve climate goals, with Cornell aiming to reach carbon neutrality by 2035.

SourceCornell University·JournalJournal of Cleaner Production·DateJul 6, 2022

New flood maps clarify the risk homeowners face

A new approach to developing flood maps uses confidence intervals to capture the uncertainty in flood predictions, providing a more realistic depiction of flood zones. This simplified method is more accessible and cost-effective than traditional methods, producing acceptable results with less effort and lower costs.

SourceUniversity of Georgia·JournalWater·DateJun 30, 2022

Rate or tip first? This corporate decision can decrease or boost worker tips

A new study published in the Journal of Marketing finds that requesting customers to rate service professionals first can lead to smaller tips, whereas asking customers to tip first does not influence subsequent rating scores. This research has important implications for firms and managers, suggesting that they should consider asking c...

SourceAmerican Marketing Association·JournalJournal of Marketing·DateMay 26, 2022

Price noise proves the key to high performing ‘bets against beta’ investment strategies

A study by Thorsten Lehnert reveals that price noise from trading activities of mutual funds explains the success of 'bets against beta' strategies. These strategies, which involve taking short positions in assets with higher betas and long positions in those with lower betas, result in significant positive returns.

SourceKeAi Communications Co., Ltd.·JournalThe Journal of Finance and Data Science·TypeData/statistical analysis·DateMay 22, 2022