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Can bad reviews be good for business? New UBC research says yes

Researchers found that negative online comments have little effect on brands with strong consumer relationships, while actually boosting purchase intentions in cases where reviewers are socially distant. Strong brand relationships and display of reviewer profiles are key to managing online reviews effectively.

Study finds empowering workers can backfire

A new study found that empowering workers can lead to better job performance and creativity, but only if institutional obstacles are removed. However, when empowered employees face hindrance stressors, they may become morally disengaged and engage in unethical pro-organizational behavior.

GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

After wildfires, California communities struggle with budgets

A new study finds that California wildfires increase both revenues and expenditures in municipalities, resulting in a budget shortfall over many years. The unique state constitution limits property assessments, but still leads to higher taxes and a boom in housing reassessments after fires.

Repeating the success of platforms such as Netflix in the offline world

Offline subscription platforms must consider the local market condition to succeed, with variety-seeking customers, differentiated vendor offers, and alleviated price competition being key factors. Platforms also have a dual relationship with vendors, collaborating on services while competing on prices.

Commercial interests hamper climate work in shipping

Research at the University of Gothenburg found that shipping companies prioritize economic interests over energy efficiency when planning routes, which hampers efforts to reduce carbon emissions. The study highlights the importance of collaboration and decision-makers' choices in achieving sustainable shipping.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Study explores social media’s influence on crowdfunding campaigns

A study found that crowdfunding campaigns are most successful when promoted on social media during the first 10 days. The researchers analyzed data from GoFundMe and found that donation patterns follow three phases, with a surge in donations as the goal is approached. However, they also discovered that slacktivism can occur when people...

Building powerful brand alliances among seemingly unlikely partners

A new digital approach analyzes audience interests across a broad brand ecosystem, identifying non-traditional branding opportunities. The study reveals cross-category insights, including brand-brand and brand-category connections, which help assess co-branding and extension opportunities.

Rigol DP832 Triple-Output Bench Power Supply

Rigol DP832 Triple-Output Bench Power Supply powers sensors, microcontrollers, and test circuits with programmable rails and stable outputs.

Conducting research in marketing with quasi-experiments

Researchers from University of Toronto, MIT, and University of British Columbia published a new paper on quasi-experimental methods in marketing. The study describes the underlying logic and actions that make this method convincing, highlighting its use in explaining changes in consumer behavior, firm behavior, and market-level outcome...

UNH researchers find significant gender pay gap in executive severances

Researchers from UNH and UNO found a significant gender pay gap in executive severance compensation, with male executives receiving up to $500k more than female counterparts. The study highlights the impact of bias on severance agreements and suggests that this can discourage women from seeking executive roles.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Large US firms have lower product diversity, study finds

A recent study found that large US firms have lower product diversity, with companies manufacturing similar products becoming more common. This decrease in product diversity could be due to various factors such as narrowing consumer demand and data biases in the analysis.

Use of pictures and emojis can signal less power and authority

A new study at Tel Aviv University's Coller School of Management found that employees who use pictures and emojis are perceived as less powerful than those who use words. In various experiments, respondents attributed more power to verbal messages and rated those with visual profiles as less capable.

DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

The impact of creative strategy on advertising elasticity

Researchers develop an integrative framework capturing the fundamental aspects of creative strategy, finding experiential content produces highest performance increase. Marketers should leverage synergies between content and execution by focusing on one specific dimension and varying composition over time.

Working, studying in ‘off’ hours can harm motivation

A new study by Cornell University researchers found that working during non-traditional hours can decrease intrinsic motivation for schoolwork and work. Intrinsic motivation refers to the enjoyment and interest one feels in their work or activities. The study involved three experiments, including one with college students who were remi...

Higher minimum wage may reduce rent defaults but raise rent payments

A new study found that a higher minimum wage was associated with fewer people defaulting on their rent payments, particularly among those at the lower end of the housing expense market. However, landlords responded by increasing rent payments, offsetting some but not all of the increased income.

GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

How ads with dogs and cats affect consumer behavior

The study found that exposure to dogs makes consumers more promotion-focused, while exposure to cats makes them more cautious. This effect persists even in pet-unrelated domains, influencing decision-making and judgment.

Study explores how to reduce bad behaviour at work

A new study explores how to reduce bad behavior at work by focusing on moral self-efficacy, a set of beliefs that individuals have about their capabilities to self-reflect and regulate moral behavior. The results show that highly morally efficacious individuals are more likely to bounce back after a failure and learn from their mistakes.

Nikon Monarch 5 8x42 Binoculars

Nikon Monarch 5 8x42 Binoculars deliver bright, sharp views for wildlife surveys, eclipse chases, and quick star-field scans at dark sites.

A new strategy for counteracting the impact of negative online brand reviews

Researchers found that consumers scrutinize social distance in negative reviews to protect their identities and brands. Displaying reviewers' profiles can highlight social distance and consistency, protecting and benefiting identity-relevant brands after negative reviews. This strategy helps managers cultivate strong brand relationships.

Bad news? Send an AI. Good news? Send a human

Researchers found that consumers respond better to AI agents when a product offer is worse than expected, but more favorably to human agents when an offer is better than expected. Designing AI agents to appear more humanlike can change consumer response.

New open source business tools based on PIMS

Researchers from Universidad Carlos III de Madrid developed an open-source development kit (PDK) to create solutions for businesses using personal data. The tool allows companies to exploit user data in a respectful way, promoting individual control over their data.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Disadvantage impacts white men’s perception of privilege

A study by Cornell University researchers found that white men who have faced disadvantages at work, particularly those related to social identities such as disability or sexual orientation, are more likely to acknowledge their own racial privileges and empathize with the experiences of other groups. The research involved 5,124 white m...

The benefits of decentralizing sales onboarding for established talent

A recent study published in the Journal of Marketing found that decentralized onboarding programs can develop salespeople into higher performers by fostering a more innovative and adaptive approach. This approach is particularly beneficial for salespeople who require a greater degree of creativity and adaptability to succeed.

Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

Cryptocurrencies – a return to money being a commodity?

The cryptocurrency market is maturing, with cryptocurrencies showing correlations with traditional markets, including the US stock market and commodity markets. This suggests that the market is becoming more like a commodity market, similar to gold or silver.

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

Employee training pays off with fewer layoffs

Investments in employee training decrease reliance on layoffs during pandemic-induced financial pressures. Banks with higher levels of training made more cuts to expenses in other areas, reducing workforce reductions. Employee training offers stronger job protection when paired with investments in physical capital and technologies.

Not everybody hates looking at themselves on Zoom

A Washington State University study found that people's attitudes toward virtual meetings depend on their public self-consciousness. Those low in this trait tend to have more positive attitudes when their own faces are visible, while highly self-conscious individuals experience worse attitudes.

Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

If you need help at work, ditch email, text and ask in person

A recent study by Cornell University researchers found that asking in person for help yields the highest response rate of a yes, surpassing video calls and emails. To achieve this optimal outcome, it's recommended to ditch email, text, and opt for video or phone calls instead.

Voluntary pledges could cut utility GHG emissions by a third

A study analyzing major US electric utility pledges suggests that if implemented, these reductions could lower power sector emissions by 30% by 2050. However, about one-seventh of the pledged cuts are redundant and would be required under existing state regulations.

Apple Watch Series 11 (GPS, 46mm)

Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.

New tool models fairer electricity trade

Researchers propose a new model for electricity trade that balances economic interests and considers the stability of economic ties. The model suggests ways to improve cooperation between nations and prioritize transit country interests.

Live-streaming ads for alcohol, junk food increased during pandemic

A Penn State study found that live-streaming ads for alcohol, energy drinks, and junk food significantly increased during the pandemic, targeting young viewers. The researchers discovered that energy drinks made up nearly 80% of marketing, while ads for restaurants and soda were also prevalent.

Did the Lockdown Lead to More or Fewer Non-COVID Deaths?

Research finds lockdowns led to significant reductions in non-COVID mortality, with a decrease of 12.5% after loosening measures, resulting in the prevention of 293,000 deaths. Improved air quality and increased sanitizing surfaces also contributed to fewer deaths from infectious diseases.

Modern slavery still not a priority for one in five Australian businesses

New research from UniSA finds that confusion, lack of knowledge and disinterest are hindering businesses' progress in addressing modern slavery. The study provides a framework to help companies improve their approaches, but warns that without effective measures, global efforts to stop modern slavery will be unlikely to succeed.

Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

Staff wellbeing programmes help social relationships and reduce bullying

A new study found that employee engagement with health and wellbeing programmes is associated with better co-worker relationships, reduced bullying, and improved job satisfaction. The research suggests that even senior managers' commitment to these initiatives has a positive impact on employees' social relationships.