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‘The cause might be vibrating pipes rather than restless spirits’: increased stress and irritability from infrasound exposure may explain paranormal experiences

Researchers suggest that infrasound, a type of low-frequency sound undetectable by humans, may explain paranormal experiences. Exposure to infrasound has been shown to increase cortisol levels and irritability, even if participants are unaware they are listening to it.

SourceFrontiers·JournalFrontiers in Behavioral Neuroscience·TypeExperimental study·DateApr 27, 2026

‘Alternative facts’ are cons, Illinois Tech philosopher’s paper argues—and journalists can help quash them

Illinois Tech philosopher J.D. Trout argues that journalists should prioritize settled science and dismiss 'alternative facts' as cons. He suggests that reporters should not engage with disputed claims when the scientific consensus is clear, and instead promote epistemic humility and respect for expert knowledge.

SourceIllinois Institute of Technology·JournalFrontiers in Communication·DateJun 14, 2022

Social marketing at the movies

Research by Chong Oh found that Twitter activity has a direct positive effect on movie attendance and online word-of-mouth chatter. Engaging with followers on social media increases the likelihood of higher box office performance.

SourceInderscience Publishers·JournalInternational Journal of Information Systems and Change Management·DateMay 23, 2014

Ghost busting

A study published in Science Communication found that media messages describing paranormal investigators as 'scientific' make people more likely to believe in ghosts and haunted houses. Researchers found that such descriptions increase credibility ratings and lead to increased belief in paranormal claims.

SourceUniversity of Delaware·JournalScience Communication·DateOct 24, 2012