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Women outperform men when identifying emotions

Researchers at the University of Montreal found that women are better than men at distinguishing between emotions, particularly fear and disgust. Women processed facial and multisensory expressions faster than men.

SourceUniversity of Montreal·JournalNeuropsychologia·DateOct 21, 2009

Skin-disease patients show brain immunity to faces of disgust

Research found that psoriasis patients have weaker brain response to disgusted faces, indicating a potential coping strategy to protect against social stigma. The study suggests that this adaptation may also apply to other stigmatizing skin conditions like acne or scarring.

SourceUniversity of Manchester·JournalJournal of Investigative Dermatology·DateAug 27, 2009

Easily grossed out? You might be a conservative!

Two Cornell University studies found a correlation between being more easily disgusted and political conservatism, particularly in attitudes toward gays and lesbians. Disgust sensitivity was linked to opposition to gay marriage and abortion, but not to other issues.

SourceCornell University·JournalCognition & Emotion·DateJun 4, 2009

Older adults control emotions more easily than young adults

A study published in Psychology and Aging found that older adults can regulate emotions more efficiently than young adults, allowing them to perform better on memory tasks. This ability helps older adults maintain quality of life by minimizing the negative impact of emotions.

SourceGeorgia Institute of Technology Research News·JournalPsychology and Aging·DateMar 4, 2009
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U of T psychologists shed light on origins of morality

A study by U of T psychologists reveals a connection between moral disgust and primitive emotions related to poison and disease. The research found that people display similar facial movements in response to both moral and primitive forms of disgust.

SourceUniversity of Toronto·JournalScience·DateFeb 26, 2009

MU study reveals effective anti-tobacco ads should either scare or disgust viewers

Researchers at the University of Missouri-Columbia found that ads focusing on fear or disgust increase attention and memory in viewers, while combining both decreased impact. The study suggests that using either scare or disgust content alone is more effective in anti-tobacco campaigns than their combined approach.

SourceUniversity of Missouri-Columbia·JournalHealth Communication·DateNov 20, 2008

Effective anti-tobacco ads should either scare or disgust viewers, MU study reveals

A new study from the University of Missouri found that anti-tobacco ads focusing on either fear or disgust increase attention and memory in viewers. However, ads combining both elements decrease viewers' attention and memory. The researchers suggest that the combination of fear and disgust can make an ad 'too noxious' for the viewer.

SourceUniversity of Missouri-Columbia·JournalHealth Communication·DateOct 22, 2008
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Why do people love horror movies? They enjoy being scared

A new study challenges existing explanations for horror movie enthusiasts, suggesting they enjoy the thrill of fear. Researchers found that viewers experience both negative and positive emotions simultaneously, including happiness in frightening moments.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 25, 2007

The perks and pitfalls of pride

Recent studies have shed light on the origins and purpose of pride, a complex emotion linked to achievement-oriented ideas like accomplishment and confidence. People who feel authentic pride tend to score high on extraversion and genuine self-esteem.

SourceAssociation for Psychological Science·JournalCurrent Directions in Psychological Science·DateJun 15, 2007

Detecting prejudice in the brain

A new study by Princeton University researchers shows that people respond to social out-groups with disgust, not fellow humanity. Brain imaging confirms this prejudice at an unconscious level, dehumanizing individuals from these groups.

SourceAssociation for Psychological Science·JournalPsychological Science·DateJun 29, 2006
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Fear of 'cooties' keeps shoppers from the till — study

A study found that consumers are less likely to buy a product if they believe it has been touched by someone else, with the value of the product being perceived as diminished. The researchers determined that disgust is the underlying reason for this phenomenon, and that its level increases with the perception of touch or use.

SourceUniversity of Alberta·JournalJournal of Marketing·DateMay 2, 2006

Prejudices evolved, says ASU study

A new study by Arizona State University researchers found that prejudices exist towards different groups of people, with distinct flavors characterized by fear, disgust, anger, and more. The study suggests that interventions to reduce inappropriate prejudices against different groups may need to be tailored accordingly.

SourceArizona State University·JournalJournal of Personality and Social Psychology·DateMay 25, 2005