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University of Technology Sydney


Putting a price on reputation

A study by University of Technology Sydney researchers found that a company's corporate reputation commands a premium of around 9% for its products. Consumers are willing to pay more for products with important features and a good brand reputation, but less so for novel features regardless of reputation.

SourceUniversity of Technology Sydney·JournalJournal of Marketing Management·DateDec 12, 2018

Family matters for future wealth

Research using actual income numbers from two generations of Australians found that family structure matters when it comes to income mobility. The study estimated the intergenerational elasticity of income in Australia at 0.4, indicating a moderate level of income advantage or disadvantage being transferred across generations.

SourceUniversity of Technology Sydney·JournalEconomic Record·DateNov 25, 2018