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University of Missouri-Columbia


Advergames: Theme of game is secret to success

A new study by University of Missouri researchers found that advergames with a high thematic connection to the brand elicit stronger positive relationships between consumers and the brand. This suggests that advertisers can use themed advergames to develop favorable consumer attitudes towards their brand.

SourceUniversity of Missouri-Columbia·JournalJournal of Interactive Advertising·DateOct 2, 2008

New MU study finds value differences within Republican party and similarities between both parties

A recent University of Missouri study compares the values of Republicans and Democrats, finding that while there are some differences, both parties favor intrinsic values over extrinsic ones. Republican conservatives tend to prioritize financial success, while Democrats place greater emphasis on helping others in need.

SourceUniversity of Missouri-Columbia·JournalJournal of Applied Social Psychology·DateSep 23, 2008

MU researcher studies effectiveness of traditional and blended learning environments

A MU researcher found that while traditional and blended learning environments have few statistical differences in effectiveness, students in hybrid classrooms are more frequently confused about course requirements. The study suggests that motivation and technological ability play a major role in success in blended environments.

SourceUniversity of Missouri-Columbia·JournalJournal of allied health sciences·DateSep 22, 2008

Weight Watchers vs. fitness centers

A University of Missouri study found that Weight Watchers participants lost an average of 5% body weight, but mostly lean tissue. Fitness center members, despite little weight loss, improved health by reducing intraabdominal fat. Group support is crucial for success in both programs.

SourceUniversity of Missouri-Columbia·JournalJournal of exercise physiology·DateJul 2, 2008

'No men allowed' in women's secret world

A University of Missouri professor found that men conducting field research on women are limited to specific subjects due to restrictions on access. The Diola people's culture and rituals, such as their fertility shrine Ehugna, were difficult for male researchers to study due to social norms and expectations.

SourceUniversity of Missouri-Columbia·JournalMen and Masculinities·DateJun 26, 2008

Increasing positive experiences decreases depression symptoms in patients with multiple sclerosis

Researchers found that a higher number of positive experiences is associated with fewer symptoms of depression and better quality of life in people with MS. The study suggests incorporating daily activities like thanking someone or exercising can limit the risks and costs of medical treatments for depression.

SourceUniversity of Missouri-Columbia·JournalJournal of Holistic Nursing·DateApr 8, 2008