Articles tagged with Marketing Research
A new study published in Marketing Science suggests that customers may prioritize brand risk over quality when making purchasing decisions. The research findings have important implications for marketing strategies, including the need to consider loyalty customers and potential trial experiences.
A well-controlled scientific study found no positive physical effect beyond moisturizing for 'thigh-reducing' creams. The study showed that applying the creams had no significant difference in upper-leg circumference compared to a lotion not touted as fat-reducing.
The study found that only 7% of D.C. residents and 14% of Delaware residents consider themselves part of the South. In contrast, 84% of Texans and 82% of Virginians identify as Southerners. The results suggest a more nuanced understanding of regional identity.
A new study suggests that consumers who strategically ration their vice purchases, such as buying cigarettes in small packs, end up paying a premium for self-control. This can lead to increased profits for tobacco and other industries. Researchers found that virtue consumers buy larger quantities even with shallow quantity discounts.
A study of 899 home-based workers in nine states found that nearly 59% were male, with the average worker being 44 years old and married. Home-based businesses generated $19.7 billion in annual income, contributing 3% to total personal income.
Researchers tested four types of on-hold music with 71 clients, finding that time spent waiting was generally overestimated. Alternative music emerged as a good choice, as it evoked less polarized reactions and shorter wait times.
Research at Ohio State University found that higher-income consumers are more likely to take advantage of bargain prices on certain products by stocking up and buying less when prices rise. In contrast, lower-income consumers may be less able to afford discounts and instead pay full price.
TOPIC ISLANDS transforms large documents into visualizations and excerpted summaries to recognize themes and facilitate easy understanding. The technology can process multiple pages simultaneously and is applicable to daily needs of individuals and organizations.
A study suggests that advertisers should schedule their commercials for the middle of programs and improve their media plans. The study also recommends that TV stations keep their lengthier breaks away from the beginning and end of shows. By doing so, advertisers can prevent channel surfing and optimize their ad placements.
A Carnegie Mellon University study found that excessive internet use is associated with decreased social involvement, increased depression, and loneliness. The research, which monitored 169 home computer users over time, suggests that the internet can have negative effects on emotional well-being.
A gene knockout mouse study by Vertex Pharmaceuticals and Yale researchers establishes the role of Caspase-9 in a specific biochemical pathway resulting in neuronal cell death. This finding suggests that blocking Caspase-9 may be a viable strategy for treating acute and chronic age-related neurological diseases.
The Aviation System Analysis Capability (ASAC) is an integrated suite of models and databases that assesses the impact of new technologies on air transportation efficiency and safety. Developed by Logistics Management Institute, ASAC assists researchers in air traffic management analysis and aircraft technology analysis.
The TRAMAH model has been successfully tested in Maryland, achieving near 100% access to trauma system resources within 30 minutes for severely injured residents. By optimally locating fewer helicopter depots or replacing single trauma centers, the researchers saw significant improvements in response times and coverage.
Researchers recommend strategies to manage queues and waiting lines, including paying bills by mail and avoiding in-person registration. Dr. Richard C. Larson suggests that fair standing queues, such as merging traffic, can help reduce frustration with waiting.
Cincinnati marketing researchers have created a comprehensive test to measure an individual's need for levity, exploring the link between humor, whimsy, and human behavior. The study found that people tend to score high on external-humor, with men perceiving themselves as jokesters more often than women.
A study of physician practices found that counseling smokers to quit was provided in only 16% of office visits in 1991, decreasing over time. Primary care physicians were more likely to counsel smokers or prescribe nicotine replacement than specialists.
A Johns Hopkins Bayview researcher's double-blind study found that potato chips made with olestra don't cause more digestive problems than regular-fat chips. The study of over 1,100 participants suggests that digestive symptoms are common in the general population and that fat substitutes may be a valuable tool for weight management.
The winners, Christine Jacobs, James E. Brownell, Georg Halder, and Mitsuharu Hattori, have made groundbreaking discoveries in bacterial resistance, genetic function regulation, eye development, and brain development research. They will receive $5,000 each plus a grand prize of $20,000.
Researchers have made significant breakthroughs with ZBLAN material, a potential game-changer for optical fiber communications. Made in space, ZBLAN exhibits properties that far exceed current state-of-the-art materials, offering vast potential for applications in fields like medical surgery and temperature monitoring.
Copolymer-1 has been approved by the FDA for treatment of relapsing-remitting multiple sclerosis, demonstrating its ability to reduce attack frequency and minimize negative side effects. The drug works by blocking the immune system's attack on myelin coatings and triggering immune suppressor cells.
Researchers at Cornell University are investigating methods to clarify clouded beverages such as beer, wine, and juice by removing haze-causing proteins and polyphenols. The goal is to extend the product's shelf life without compromising its quality or flavor.