Articles tagged with Marketing Research
Researchers recommend strategies to manage queues and waiting lines, including paying bills by mail and avoiding in-person registration. Dr. Richard C. Larson suggests that fair standing queues, such as merging traffic, can help reduce frustration with waiting.
Cincinnati marketing researchers have created a comprehensive test to measure an individual's need for levity, exploring the link between humor, whimsy, and human behavior. The study found that people tend to score high on external-humor, with men perceiving themselves as jokesters more often than women.
A study of physician practices found that counseling smokers to quit was provided in only 16% of office visits in 1991, decreasing over time. Primary care physicians were more likely to counsel smokers or prescribe nicotine replacement than specialists.
A Johns Hopkins Bayview researcher's double-blind study found that potato chips made with olestra don't cause more digestive problems than regular-fat chips. The study of over 1,100 participants suggests that digestive symptoms are common in the general population and that fat substitutes may be a valuable tool for weight management.
The winners, Christine Jacobs, James E. Brownell, Georg Halder, and Mitsuharu Hattori, have made groundbreaking discoveries in bacterial resistance, genetic function regulation, eye development, and brain development research. They will receive $5,000 each plus a grand prize of $20,000.
Researchers have made significant breakthroughs with ZBLAN material, a potential game-changer for optical fiber communications. Made in space, ZBLAN exhibits properties that far exceed current state-of-the-art materials, offering vast potential for applications in fields like medical surgery and temperature monitoring.
Copolymer-1 has been approved by the FDA for treatment of relapsing-remitting multiple sclerosis, demonstrating its ability to reduce attack frequency and minimize negative side effects. The drug works by blocking the immune system's attack on myelin coatings and triggering immune suppressor cells.
Researchers at Cornell University are investigating methods to clarify clouded beverages such as beer, wine, and juice by removing haze-causing proteins and polyphenols. The goal is to extend the product's shelf life without compromising its quality or flavor.