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'I'm a Mac' -- so what? Study finds way to measure brand personality appeal

Researchers from North Carolina State University developed a system to measure brand personality appeal (BPA), allowing companies to understand how favorably their brand is viewed by consumers. The BPA framework assesses three components: favorability, originality, and clarity, grading brands on their overall appeal.

SourceNorth Carolina State University·JournalJournal of the Academy of Marketing Science·DateApr 18, 2011

U of T creates fake proof personality test

Psychologists at U of T create a bias-resistant personality inventory that predicts real-world performance even when respondents are trying to fake their answers. The study shows that traditional personality questionnaires fail to predict outcomes when respondents have strong incentive to distort the results.

SourceUniversity of Toronto·JournalJournal of Research in Personality·DateOct 7, 2008

Your outlook in life is forged in childhood

A new study found a correlation between childhood socioeconomic status and adult pessimism, with high SES individuals exhibiting more optimism. Children from low SES backgrounds who experience upward mobility may not develop adaptive coping strategies, limiting their ability to benefit from later success.

SourceBlackwell Publishing Ltd.·JournalJournal of Personality·DateJul 18, 2006