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Science News Archive July 2008 - Page 10


Page 10 of 20

Can you be born a couch potato?

Recent studies on mice have found six specific chromosomal locations that significantly correlate to the inheritance of high physical activity traits. Furthermore, 17 other genetic locations were identified that also control activity levels through interaction with each other, accounting for approximately 84% of behavioral differences ...

SourceUniversity of North Carolina at Charlotte·JournalJournal of Heredity·DateJul 16, 2008

Good news for veggies

A new study by Michael W. Allen, Richa Gupta, and Arnaud Monnier found that people's perception of meat's taste is influenced more by personal values than actual taste. The researchers examined the symbolic meaning of foods and beverages, discovering that social power associations with meat contribute to its perceived flavor.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 16, 2008

Comrades to consumers

A new study in the Journal of Consumer Research reveals how Chinese advertising co-opted communist symbols and messages to promote consumption. The research found that advertisers transformed socialist economic goals into consumer messages, contributing to China's rapid materialistic shift.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 16, 2008

Ouch! Taking a shot at plague

In a bid to control an extensive plague outbreak in South Dakota, biologists are vaccinating endangered black-footed ferrets with a vaccine given by the U.S. Geological Survey. The vaccine has been used during a major plague epizootic for the first time and is administered to prairie dogs and ferrets through initial shots and boosters.

Booster vaccination may help with possible future avian influenza pandemic

A recent study suggests that booster vaccination with a newer strain of H5N1 avian influenza can be more effective than simply vaccinating with the current vaccine. The study shows that priming with an earlier vaccine can enhance immune responses to single-dose vaccination schedules, making it a potential strategy for pandemic control.

SourceInfectious Diseases Society of America·JournalThe Journal of Infectious Diseases·DateJul 16, 2008

Context is everything: New research uncovers key to consumer preferences

Researchers found that the configuration of the choice set significantly impacts creating consumer preference. Participants rated products and their satisfaction with choices in different sets, showing that context can influence preference strength and attribution. The study demonstrates the long-term effects of choice processes on con...

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJul 16, 2008

NEJM: Low-fat diets not best for weight loss: New study by Ben-Gurion U. of the Negev

A two-year study found that low-carbohydrate and Mediterranean diets were as effective as low-fat diets in achieving weight loss. The Mediterranean diet showed significant improvements in cholesterol levels and fasting glucose, while the low-carb diet improved HDL cholesterol and triglycerides.

SourceAmerican Associates, Ben-Gurion University of the Negev·JournalNew England Journal of Medicine·DateJul 16, 2008