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INSEAD


Reducing risk in AI and machine learning-based medical technology

The article highlights the need for regulators to prioritize continuous monitoring and risk assessment in managing AI/ML-based medical technology. The authors suggest that less emphasis should be placed on planning for future algorithm changes, and instead focus on developing new processes to identify and manage associated risks.

SourceINSEAD·JournalScience·DateDec 6, 2019

A new way to measure long-term firm performance and shareholder value

A new tool called Long-term Investor Value Appropriation (LIVA) has been introduced to measure long-term firm performance and shareholder value. LIVA uses stock price data to calculate a backward-looking net present value over a given period, providing a more accurate reflection of underlying economic performance.

SourceINSEAD·JournalStrategic Management Journal·DateDec 4, 2019

Study identifies the best healthy eating nudges

A meta-analysis of real-life experiments found that behavioural nudges can reduce daily energy intake by up to 209 kcal, equivalent to 21 cubes of sugar. Cognitive and affective nudges were less effective, with average reductions of 64 kcal and 129 kcal respectively.

SourceINSEAD·JournalMarketing Science·DateJul 9, 2019

Food packaging claims mislead consumers with ideas of health

Research reveals that front-of-pack food claims on breakfast cereals can be uncorrelated with actual nutritional quality, yet still influence consumers' perceptions of taste, healthiness, and fattening consequences. The study identifies four distinct types of claims and their effects on consumer choices.

SourceINSEAD·JournalJournal of Public Policy & Marketing·DateApr 29, 2019

New research reveals the enduring benefits of hiring a star

A new study by INSEAD researchers found that collaborating with a creative 'star' increases the chances of becoming a star and boosts innovators' creativity. Working alongside a star designer significantly enhances the ability to create breakthrough innovations through skills such as creative synthesis.

SourceINSEAD·JournalOrganization Science·DateJan 10, 2019

Why modest goals are so appealing

Research led by INSEAD marketing professors found that people prefer small incremental goals over maintenance goals, even when there is no gap between the starting point and desired state. The brain's negativity bias plays a significant role in this preference, making modest attainment goals more appealing.

SourceINSEAD·JournalOrganizational Behavior and Human Decision Processes·DateNov 8, 2018

When political ideology shapes luxury buying

New research shows that conservative shoppers are more likely to purchase luxury items to maintain their social status. The study found a direct link between the political orientation of high-status individuals and their likelihood to buy luxury goods, with conservatives spending significantly more on luxury cars than liberals.

SourceINSEAD·JournalJournal of Marketing·DateJul 20, 2018

Testosterone increases men's preference for status goods

A study published in Nature Communications found that testosterone increases men's preference for luxury products associated with high social status, rather than power or quality. The research team tested 243 male participants and found a causal link between testosterone levels and increased liking for status-enhancing goods.

SourceINSEAD·JournalNature Communications·DateJul 3, 2018

Belief increases buzz: Mixing energy drinks and alcohol

A study by INSEAD found that labeling energy drinks as part of an alcohol cocktail increases perceived intoxication, leading to greater risk-taking, sexual confidence, and decreased intentions to drive. The effects were stronger for those who believed energy drinks boost the effect of liquor.

SourceINSEAD·JournalJournal of Consumer Psychology·DateMay 11, 2017

Giving investors a say on CEO pay limits excesses

A new study by Maria Guadalupe of INSEAD found that say-on-pay policies lead to improved firm performance, including higher return on assets and reduced overheads. Shareholder value increases by about 5 percent, as the policy aligns management closer to shareholders and gives them an equal voice.

SourceINSEAD·JournalReview of Finance·DateJan 10, 2017

Social media activism is driving corporate agendas

Research by INSEAD found that social media activists can elicit corporate responses by threatening a firm's public image, particularly those with high social and political standing. Companies with greater image vulnerability are more sensitive to threats and respond faster to donations.

SourceINSEAD·JournalAcademy of Management Journal·DateNov 16, 2016

Customer-oriented firms are environmental leaders

A study by Hubert Gatignon found that customer-oriented firms are more likely to adopt environmental management practices, such as environmental audits and ISO14001 certification. The extent of a firm's customer orientation determines its environmental innovation, with values and information-gathering capabilities playing a crucial role.

SourceINSEAD·JournalJournal of Business and Industrial Marketing·DateOct 25, 2016

Focusing on pleasure of eating makes people choose smaller portions

A study published in the Journal of Marketing Research found that people will choose smaller portions of food when they are enticed by the multisensory pleasure of taste, smell, and texture. This approach can lead to positive outcomes for consumer satisfaction and health, while also benefiting profits in the food industry.

SourceINSEAD·JournalJournal of Marketing Research·DateOct 21, 2016