Researchers at UC Berkeley's Haas School of Business used fMRI to test the association of human-like characteristics with brands. They found that brain activity could predict survey responses, validating customer insights. This study aims to close the gap between neuroscience and marketing research.
Observing white Americans engage in small nonverbal acts like smiling and making eye contact increases positive attitudes towards Black Americans. This study found that positive micro-nonverbal behaviors can be contagious, reducing racial bias and stereotypes.
A recent study at UC Berkeley's Haas School of Business found no evidence that having a female manager reduces the gender wage gap. In fact, low-performing women who switched to working for a high-performing female supervisor fared worse financially than their male colleagues making a comparable switch.
A recent study published by the University of California - Berkeley Haas School of Business confirms that humans have an innate desire for high social status, which influences how people think and behave. The study found that possession of low status negatively impacts health, leading to depression, chronic anxiety, and cardiovascular ...
A new study predicts that increased air conditioning adoption will lead to significant increases in energy consumption and strain on energy infrastructures worldwide. The authors call for action now to develop more energy-efficient and affordable air conditioners for poorer populations.
Research by UC Berkeley economists finds that limiting CEO stock-based compensation benefits shareholders, while executives may be incentivized through trust-based contracts. The study suggests that government regulation can make executive pay less costly and more effective.
A new study by University of California - Berkeley Haas School of Business researchers found that offering purchase subsidies to retailers can increase the availability and affordability of malaria drugs. This approach is particularly effective for long-shelf life products, such as ACTs, which are considered the best anti-malarial drugs.
Research suggests that social networking is a market where senders compete for attention, leading to a scarcity of message creators and cluttered networks. As messaging becomes cheaper and easier, senders target more people, decreasing payoffs and increasing competition.
A new study found that increased proximity to opponents leads to more polarization in the US Senate, contrary to expectations. Senators from opposing parties who had more contact moved further apart in their voting behavior.
A study published in the RAND Journal of Economics found that price discrimination by ISPs can lead to increased web congestion, as consumers adjust their behavior to take advantage of faster services. The researchers argue that relaxing net neutrality rules would ultimately benefit ISPs at the expense of consumers.
A study by University of California - Berkeley Haas School of Business researchers finds that political correctness in the workplace boosts creativity among mixed-sex teams by clarifying expectations and reducing sexist language. This challenges the conventional view that PC constraints stifle creative expression.
A new study by UC Berkeley's Haas School of Business finds that entrepreneurs are motivated by the fear of losing their job and security, rather than a love of risk. This loss aversion is directly linked to the amount of effort they put into starting a business.
Yaniv Konchitchki, a Berkeley-Haas professor, has received the prestigious 2014 Best Paper Award from the American Accounting Association for his research on earnings transparency and cost of capital. His study found that more transparent corporate accounting leads to lower cost of capital and higher firm value.
A recent study by Clayton Critcher and Jane L. Risen found that exposure to African-American success stories can lead to a misguided perception that these individuals simply need to work harder to achieve their goals. This misinterpretation can have significant implications for perceptions of race relations in America. The study's find...
A 20-year study found that early childhood development programs in Jamaica improved cognitive and emotional development, leading to higher earnings and better economic status for adults. The intervention, which included weekly home visits and educational games, compensated for developmental delays faced by disadvantaged children.
A study by UC Berkeley's Haas School of Business suggests that freelancers who exhibit movement in their past history, taking on similar jobs, are more likely to get hired. The findings aim to better understand the dynamics of virtual labor markets and prepare freelancers to demonstrate their credibility to employers.
Researchers at UC Berkeley's Haas School of Business found that consumers are more likely to click on free, generic search results than paid ads. In a large-scale field experiment, they compared sales before and after turning off paid search in various markets, finding no measurable increase in sales from paid ads.
A new study by Berkeley-Haas Associate Professor Don Moore found that hiring managers tend to ignore the context of past performance when making judgments about job candidates. This systematic bias in thought, known as correspondence bias, can lead to poor hiring decisions.
The E2e Project, a joint initiative of the Energy Institute at Haas and MIT's Center for Energy and Environmental Policy Research, aims to evaluate and improve energy-efficiency policies and technologies. The project seeks to provide valuable guidance to government and industry leaders, as well as consumers, on how to make smart choices.
A new study by Prof. Yaniv Konchitchki finds that greater transparency in firms' earnings has a positive effect on the bottom line. The study establishes that transparency of a firm's accounting earnings is a telling indicator of the company's cost of capital and thus its valuation.
A study by Prof. Panos Patatoukas of the University of California - Berkeley Haas School of Business found that aggregate accounting earnings are tied to news about expected future cash flows and discount rates, impacting stock market valuation. The research suggests that capital market participants and policymakers can extract valuabl...
The collaboration aims to train entrepreneurs, foster industry-academia partnerships and commercialize science and technology through the I-Corps program. The Bay Area node will provide online training and track startup progress to advance best practices in entrepreneurship education.
Research by McElhaney found that companies with one or more women on their boards are significantly more likely to have improved sustainability practices. Additionally, the study found that companies with at least three female board members had better ESG performance.
Research finds that elected judges in Washington state hand down harsher sentences in the last three months before an election, with a 10% increase in sentence length compared to earlier terms. Judges become more calculated and deviate from guidelines more often when re-election is at stake.
A new study by Haas School of Business Professor Laura Kray finds that female flirting signals attractive qualities like confidence, making them more effective negotiators. Women who use authentic, engaging behavior without serious intent are rated as more effective by their partners.
Researchers found that people's overconfidence is driven by their desire for social status, which leads to better performance in groups and more admiration from peers. In organizational settings, this can result in incompetent individuals being promoted due to displays of confidence.
A recent Berkeley-Haas study reveals the most critical success factors of extraordinary CIOs, including invisible yet influential drivers that set them apart from their peers. The research, conducted by the Fisher CIO Leadership Program, sheds light on industry trends and best practices.
A new study published in PLOS ONE found that people consistently prefer options that come first, even when making quick choices. The study tested this effect in various settings, including consumer marketing and parole decisions, suggesting that the 'primacy effect' may be an evolutionary adaptation favoring firsts.