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University of Southern California


Sour research, sweet results

Researchers at USC College have made a groundbreaking discovery about sour flavors, revealing that protons from acids directly activate taste cells. This finding has important implications for understanding how different tastes interact and may lead to practical applications in cooking and food industry.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateNov 23, 2010

Breaking ball too good to be true

A recent study published in PLoS ONE explains that no pitcher can make a curveball break or a fastball rise, as it appears to be an illusion. The researchers argue that batters perceive the ball as breaking due to their eyes' natural tendency to follow motion and shift between central and peripheral vision.

Microbial hair: It's electric

Researchers have discovered that specialized bacterial filaments, known as nanowires, can conduct electricity, allowing microbial colonies to thrive. The findings suggest a new way for bacteria to transfer electrons and support each other, potentially leading to breakthroughs in biofilm resistance and sustainable energy.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateOct 11, 2010

When the quiet logo speaks volumes

A study by USC Marshall School of Business finds that luxury brands charge more for 'quieter' items with subtle logo placement and size, appealing to patricians. Counterfeiters predominantly copy lower-priced, louder luxury goods, while poseurs are more likely to express intent to purchase counterfeit bags.

SourceUniversity of Southern California·JournalJournal of Marketing·DateJul 23, 2010

Why (smart) practice makes perfect

A study by neuroscientists at USC found that volunteers practicing a challenging arm movement with related tasks showed better retention of the skill. The prefrontal cortex was necessary for consolidating the memory, while constant practice focused on a single task did not retain the skill as well.

SourceUniversity of Southern California·JournalNature Neuroscience·DateJul 12, 2010

When do newborns first feel cold?

A new study suggests that newborn mice develop cold sensing neural circuits around two weeks after birth, indicating a delay in the maturation of this circuit. This finding provides insight into the development of cold sensing and its potential impact on human health, particularly in children with altered temperature sensitivity.

SourceUniversity of Southern California·JournalNeuroscience·DateJun 17, 2010

Searching for genes behind a trait

A team at the University of Southern California used a genome-wide association method to locate genes behind important plant traits such as flowering time and disease resistance in Arabidopsis thaliana. The study identified dozens of genes linked to these traits, with potential applications in agriculture and biofuels.

Even oysters pay taxes

A new study proposes that slow-growing animals waste energy in two ways, making too much protein and then discarding excess. Fast-growing oysters, on the other hand, are more efficient at protein production, according to USC marine biologists.

SourceUniversity of Southern California·JournalJournal of Experimental Biology·DateMar 18, 2010

Why humans outlive apes

A study published in PNAS suggests that humans' unique genetic adaptation to meat-rich diets has increased lifespan but also made us more susceptible to diseases of aging such as cancer, heart disease, and dementia. ApoE4 carriers have higher rates of early onset coronary heart disease and Alzheimer's disease.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateJan 25, 2010

New bacterial behavior observed

Researchers at the University of Southern California have discovered a new bacterial behavior where Shewanella oneidensis harvests electrochemical energy and swims in response to metal presence. This finding could improve the efficiency of microbial fuel cells, producing usable energy.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateDec 15, 2009

Cut out the (estrogen) middleman

Researchers found that estrogen stimulates parts of the brain dedicated to learning and memory through a protein called calpain. This discovery may lead to better drugs against Alzheimer's and other neurodegenerative diseases by targeting calpain directly.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateDec 8, 2009

Fit teenage boys are smarter

Research by University of Southern California scientists found a positive association between adolescent fitness and adult cognitive performance. Fit teenage boys scored higher on intelligence tests, logical performance, and mechanical skills, while muscle strength did not have a similar impact.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateDec 7, 2009

Why we outlive our ape ancestors

Humans uniquely susceptible to aging diseases due to genetic adaptations to inflammation and high cholesterol diets. The 'meat-adaptive gene' ApoE3 may contribute to human lifespan, while ApoE4 impairs neuronal development and shortens lifespan by four years.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateDec 2, 2009

Shape perception in brain develops by itself

A new study published in Psychological Science suggests that the brain's ability to understand shapes is innate and develops without exposure to modern geometric objects. African tribal people and Western college students both showed greater sensitivity to non-accidental properties of objects, indicating a universal sense of geometry.

SourceUniversity of Southern California·JournalPsychological Science·DateNov 13, 2009