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University of Southern California


Freeway air bad for mouse brain

A new study reveals that exposure to vehicle pollution can cause significant brain damage in mice, including signs of memory loss and Alzheimer's disease. The tiny particles from burning fossil fuels and weathered car parts are too small for filters to trap, raising concerns about human health.

SourceUniversity of Southern California·JournalEnvironmental Health Perspectives·DateApr 7, 2011

Which symptoms of PTSD do the most damage?

Research identifies four major PTSD symptoms with varying effects on quality of life, challenging common assumptions about the disorder's impact. Symptoms tied to heightened arousal, such as trouble sleeping and irritability, were found to have a significant association with lower quality of life among PTSD patients.

SourceUniversity of Southern California·JournalPsychiatric Services·DateMar 1, 2011

Sour research, sweet results

Researchers at USC College have made a groundbreaking discovery about sour flavors, revealing that protons from acids directly activate taste cells. This finding has important implications for understanding how different tastes interact and may lead to practical applications in cooking and food industry.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateNov 23, 2010

Breaking ball too good to be true

A recent study published in PLoS ONE explains that no pitcher can make a curveball break or a fastball rise, as it appears to be an illusion. The researchers argue that batters perceive the ball as breaking due to their eyes' natural tendency to follow motion and shift between central and peripheral vision.

Microbial hair: It's electric

Researchers have discovered that specialized bacterial filaments, known as nanowires, can conduct electricity, allowing microbial colonies to thrive. The findings suggest a new way for bacteria to transfer electrons and support each other, potentially leading to breakthroughs in biofilm resistance and sustainable energy.

SourceUniversity of Southern California·JournalProceedings of the National Academy of Sciences·DateOct 11, 2010

When the quiet logo speaks volumes

A study by USC Marshall School of Business finds that luxury brands charge more for 'quieter' items with subtle logo placement and size, appealing to patricians. Counterfeiters predominantly copy lower-priced, louder luxury goods, while poseurs are more likely to express intent to purchase counterfeit bags.

SourceUniversity of Southern California·JournalJournal of Marketing·DateJul 23, 2010

Why (smart) practice makes perfect

A study by neuroscientists at USC found that volunteers practicing a challenging arm movement with related tasks showed better retention of the skill. The prefrontal cortex was necessary for consolidating the memory, while constant practice focused on a single task did not retain the skill as well.

SourceUniversity of Southern California·JournalNature Neuroscience·DateJul 12, 2010

When do newborns first feel cold?

A new study suggests that newborn mice develop cold sensing neural circuits around two weeks after birth, indicating a delay in the maturation of this circuit. This finding provides insight into the development of cold sensing and its potential impact on human health, particularly in children with altered temperature sensitivity.

SourceUniversity of Southern California·JournalNeuroscience·DateJun 17, 2010

Searching for genes behind a trait

A team at the University of Southern California used a genome-wide association method to locate genes behind important plant traits such as flowering time and disease resistance in Arabidopsis thaliana. The study identified dozens of genes linked to these traits, with potential applications in agriculture and biofuels.

Even oysters pay taxes

A new study proposes that slow-growing animals waste energy in two ways, making too much protein and then discarding excess. Fast-growing oysters, on the other hand, are more efficient at protein production, according to USC marine biologists.

SourceUniversity of Southern California·JournalJournal of Experimental Biology·DateMar 18, 2010