Add BrightSurf on Google Email

Can’t buy me love: TikTok users seek authenticity in sponsored content, dismissing top influencers in favor of smaller creators

Research from uOttawa's Telfer School of Management reveals that consumers distrust super-influencers with high follower counts and instead engage more with smaller creators promoting sponsored content. This is attributed to the size of these micro-influencers, which fosters a stronger sense of trust with their audience.

SourceUniversity of Ottawa·JournalPsychology and Marketing·TypeContent analysis·DateAug 22, 2024

Kids let down by streaming algorithms: research

Kids are missing out on local content due to algorithmic curation and platform interfaces. Researchers found US-based global streaming video platforms like Netflix and YouTube restrict children's access to available local options.

SourceRMIT University·JournalConvergence The International Journal of Research into New Media Technologies·TypeObservational study·DateAug 20, 2024

Spread the love (online): study reveals in-party positivity drives online engagement more than out-party hostility

A study published in Scientific Reports suggests that emphasizing positive messages within a party is more effective for political communication on social media, fostering a cohesive and supportive online community. This approach counters the negative effect of out-party hostility, promoting engagement and constructive dialogue.

SourceComplexity Science Hub·JournalScientific Reports·TypeData/statistical analysis·DateAug 19, 2024

Swiping through online videos increases boredom, study finds

Research published by the American Psychological Association found that digital switching, such as swiping through videos, actually increases boredom and reduces satisfaction with content. Participants reported feeling less engaged when watching a single video versus rapidly switching through multiple short videos.

SourceAmerican Psychological Association·JournalJournal of Experimental Psychology·TypeExperimental study·DateAug 19, 2024

Nature at risk in the hunt for the perfect selfie

Research collaboration highlights social media's detrimental effects on nature, including disrupted breeding patterns and trampling of endangered plant species. However, the study also emphasizes photography as a powerful tool for conservation and education.

SourceEdith Cowan University·JournalScience of The Total Environment·TypeData/statistical analysis·DateAug 8, 2024

Women at risk of ‘digital overload’ – new research reveals

A new study by Lancaster University highlights that women are more likely than men to experience 'digital overload' and burnout due to their greater use of digital technologies in both work and family lives. The research emphasizes the need for gender-egalitarian work-from-home arrangements and policies to address this issue.

SourceLancaster University·JournalCommunity Work & Family·TypeData/statistical analysis·DateAug 8, 2024

How media impacts digital technology adoption in U.S. and Brazilian agriculture

A study found that farmers in both countries rely on interpersonal meetings, social media, and mass media for technology adoption, with social media playing a more significant role in Brazil. The researchers suggest that understanding the complex process of technology adoption can help tech companies reach potential customers.

Enhancing automatic image cropping models with advanced adversarial techniques

A team from Doshisha University has developed two approaches to generate adversarial examples for image cropping, achieving significant reductions in perturbation sizes. The white-box approach manipulates gaze saliency maps to produce effective images, while the black-box approach uses Bayesian optimization to target specific regions.

SourceDoshisha University·JournalIEEE Access·TypeExperimental study·DateAug 1, 2024

Evidence-based information combats misleading and false claims on the internet and social media about the anti-Mullerian hormone test

Researchers found that when given accurate information about the anti-Mullerian hormone test, women had less interest in taking the test compared to those who viewed misleading online claims. The study highlights the importance of providing evidence-based information to women seeking fertility treatment.

SourceEuropean Society of Human Reproduction and Embryology·JournalHuman Reproduction·TypeRandomized controlled/clinical trial·DateJul 28, 2024

Conflicting health advice from agencies drives confusion, study finds, but doctors remain most trusted

A new study in Frontiers in Medicine found that individuals who perceive conflict among experts about health recommendations have significantly lower trust in health information provided by government health agencies. Doctors were the most trusted source of information, with high trust reported by 95% of respondents.

SourceFrontiers·JournalFrontiers in Medicine·TypeData/statistical analysis·DateJul 26, 2024

Can doomscrolling trigger an existential crisis?

A recent study found that habitual doomscrolling on social media can lead to feelings of existential anxiety, pessimism about human nature, and distrust. Researchers surveyed 800 university students from Iran and the US, discovering a link between excessive negative news consumption and increased anxiety, despair, and misanthropy.

SourceFlinders University·JournalComputers in Human Behavior Reports·TypeSurvey·DateJul 18, 2024

Gender inequality across US states revealed by new tool

A new tool has been developed to compare gender inequality among different US states, revealing substantial gender disparities across the country. States with higher gender inequality scores tend to have lower measures of women's wellbeing and fewer tweets about the #MeToo movement.

SourcePLOS·JournalPLOS ONE·TypeObservational study·DateJul 17, 2024

Using early on-treatment circulating tumor DNA measurements as response assessment in metastatic castration resistant prostate cancer

Researchers from Radboud University Medical Center discuss the potential of using early on-treatment circulating tumor DNA measurements as a response assessment for metastatic castration-resistant prostate cancer. The detection of ctDNA at baseline and 4-weeks after treatment initiation can predict response durability to first-line ARPIs.

SourceImpact Journals LLC·JournalOncotarget·TypeExperimental study·DateJul 17, 2024

Partisan politics and perceptions of immorality

A study found that Americans tend to believe their opponents approve of widely agreed-upon moral wrongs, fueling partisan divides. This bias, known as the basic morality bias, can lead to dehumanization and decreased willingness to work with opposing parties.

SourcePNAS Nexus·JournalPNAS Nexus·DateJul 16, 2024

Social media polls deliberately skew political realities of 2016, 2020 US presidential elections, finds research team led by UMass Amherst

Research by the University of Massachusetts Amherst team found that social media polls consistently predicted a landslide election win for Trump in both 2016 and 2020 presidential contests. The polls were predominantly crafted by males with a bias for Trump, and purchasing votes from troll farms was common.

SourceUniversity of Massachusetts Amherst·JournalJournal of Quantitative Description Digital Media·DateJul 16, 2024

Taylor Swift’s impact on fans’ body image attitudes mostly positive, research shows

A new study from University of Vermont researchers finds that Taylor Swift's disclosures about her past eating disorder have a mostly positive influence on her fans' attitudes towards body image and disordered eating. Fans who felt connected to Swift were inspired to change their behaviors or attitudes around eating or their body image...

SourceUniversity of Vermont·JournalSocial Science & Medicine·TypeContent analysis·DateJul 10, 2024

Study explores what motivates people to watch footage of disasters and extreme weather

Researchers analyzed live-streams of hurricanes and storms, finding that people in affected areas used streams to discuss official risk advice and show support to impacted regions. The study highlights the importance of understanding how new technologies influence hazard risk perception and community engagement.

SourceUniversity of Plymouth·JournalEnvironmental Hazards·TypeObservational study·DateJul 2, 2024

Editorial: Genomics has more to reveal

A new editorial paper discusses molecular and cytogenetic analyses used to identify distinct subtypes of acute myeloid leukemias (AML) and myelodysplastic syndromes (MDS). Researchers found that around 15% of AML cases remain genetically unclassifiable, emphasizing the need for further research.

SourceImpact Journals LLC·JournalOncotarget·TypeCommentary/editorial·DateJul 2, 2024

What can social media tell us about public views on climate change?

A recent study analyzed 333,635 English tweets on man-made climate change, identifying four main narratives and common stances on the topic. The analysis highlights the challenges of addressing climate change adaptation and mitigation measures, as well as the need to counter misinformation and conspiracy theories.

SourceInternational Institute for Applied Systems Analysis·JournalCurrent Research in Environmental Sustainability·TypeComputational simulation/modeling·DateJun 27, 2024

Invasive ants spread by hitchhiking on everyday vehicles

Researchers found that ants need three main things to succeed when hitchhiking: climbing ability, foraging/colonizing behaviors, and temperature tolerance. The study tracked the spread of invasive ants through non-commercial transport on personal vehicles, highlighting a significant threat to native species.

SourceVirginia Tech·JournalEcological Entomology·DateJun 27, 2024

Social media use is associated with more frequent vaccination

Researchers found a consistent positive relation between social media use and vaccination across all major political parties. For Democrats, social media exposure predicted greater vaccine uptake due to increased information about new pathogens. For Republicans, believing others were vaccinated was the key factor.

SourceAnnenberg Public Policy Center of the University of Pennsylvania·JournalSocial Science & Medicine·TypeSurvey·DateJun 24, 2024

Should celebrities and influencers turn off their social media comments? A new study suggests they are less persuasive and likable when they do

Influencers who disable social media comments are perceived as less sincere, less receptive to consumer feedback, and incur professional consequences. This behavior can undermine their ability to connect with followers, even when the displayed comments are mostly negative in nature.

SourceAmerican Marketing Association·JournalJournal of Marketing·DateJun 11, 2024