Researchers found that strong brands benefit from inspirational AR content, which triggers imagination and motivates new ideas. The key to success lies in providing realistic, hedonic content that consumers want to engage with.
Researchers compared the Nike Vaporfly 4% with traditional track spikes, finding that the shoe reduces oxygen update rates and improves performance by 4.2%. The study suggests that lighter running shoes like the NVF can propel athletes forward more efficiently.
A recent Grand Valley State University study found that college and professional football players have gained an average of 60 pounds in body mass since 1942. The research highlights the risks associated with excess body fat, including high blood pressure, diabetes, and cardiovascular disease.
A Grand Valley State University nursing faculty member is presenting research on the effectiveness of text messaging for medication adherence among older adults. The study found that enrolling patients through a specialty pharmacy resulted in higher enrollment rates, and that adults over 60 were more likely to participate.
A team of scientists, including a GVSU professor and alumni, discovered a 1-million-year-old monkey fossil in the Dominican Republic. The species, Antillothrix bernensis, was found to be morphologically consistent with previously collected material but dated to 1.3 million years ago.
Most social surveys in the US conflate sex and gender, ignoring current gender theory and lived experiences. Researchers suggest changing binary categories, incorporating self-identified gender, and asking separate questions for sex at birth and current gender identity.
A study published in PLOS ONE found that the Hawaiian hoary bat migrated to Hawaii from the Pacific coast of North America in two separate waves over 9,000 years apart. This genetic history suggests that the current legal protection may be inadequate or misdirected, highlighting the need for updated conservation efforts.
Despite a decrease in participation differences between men and women, research shows that the sex difference in competitiveness remains intact, with men more likely to be competitive in track meets. Women are now equally represented at road races, but their competitive orientation still lags behind that of men.
Sok Kean Khoo, a GVSU researcher, has received a $110,000 grant from the Michael J. Fox Foundation to study molecular biomarkers for Parkinson's disease. The goal is to develop a blood test for early detection and potentially improve treatment options for the incurable neurological disorder.
Climate change is having a direct negative effect on the Great Lakes, affecting recreational value and drinking water potential. Researchers are calling for increased understanding of the impacts of climate change on ecosystems and developing technology for real-time monitoring and management of water systems.
A new study by Kelly Cowart reveals that companies' religious affiliations can buffer against negative reactions to store policies, especially in the event of a service failure. The research found that customers are more likely to forgive firms with religious affiliations, regardless of their own attitudes towards the religion.
Men are more likely to slow their pace in the marathon, with a 15.6% average slowing in the second half compared to 11.7% for women, according to a Grand Valley State University study. Physiological factors, such as men's use of less fat and more carbohydrate during endurance exercise, may contribute to this sex difference.
Researchers found US-based scientists are underrepresented in studies on innate variation's role in athletic performance due to lack of government funding and ideological opposition. This gap affects the scientific study of sport and its biological and environmental correlates.
A survey of 1,000 incoming Grand Valley State University students found that moral or religious beliefs were the primary obstacle to receiving the Human Papillomavirus (HPV) vaccine. The study, led by graduate physician assistant researchers, aimed to understand the influence of media on HPV and vaccine compliance.
Grand Valley State University researchers found that world-class sprinters are recognized as exceptionally fast prior to formal training. Most sprinters achieved world-class performances in less than five years, with over half of Olympic champions reaching this level in three years or fewer.
A web application is being developed to connect honeybee keepers with researchers, using data from hive registrations and tracking daily cycles. The goal is to discover patterns that could shed light on the declining honeybee population.
Research by Grand Valley State University researchers found a strong correlation between women's empowerment and international athletic success, including more medals won and increased participation. The study controlled for other factors like population and wealth to show that gender equality was key to Olympic success.
A study by Grand Valley State University researchers found that nations with greater women's empowerment tend to win more Olympic medals and participate in the games more, regardless of gender. The effect is strongest for female athletes, but also applies to men, with greater equality associated with better success.
Researchers at Grand Valley State University found a link between zebra mussels and increased risk of algae blooms in Muskegon Lake and Bear Lake. The invasive mussels stimulate nutrient releases, while native chironomids increase oxygen levels, making the lakes more prone to toxic blooms.
A new study by Grand Valley State University researchers examines the criteria for determining gender in sex-segregated spaces, revealing a shift from biological factors to self-identity. The study finds that while self-identity is sufficient in many circumstances, biology still plays a significant role in these spaces, leading to 'gen...
A group of Grand Valley State University students and faculty are working with Van Andel Institute to develop new methods for early cancer detection using advanced imaging technology. The partnership has led to significant advancements in the medical imaging field, with potential applications for predicting tumor growth and spread.
The grant aims to improve solar energy system efficiency and reduce costs in West Michigan. Researchers will collect data on residential and commercial solar installations to better understand the region's unique conditions.
Janet Vail, an associate research scientist at AWRI since 1990, is being recognized for her public outreach and education efforts on Great Lakes issues. She has led several tours and organized conferences to raise awareness and support for Great Lakes protection.
Researchers from Grand Valley State University and the University of Notre Dame are investigating how watershed environments affect contaminant levels in stream resident fish. The study aims to develop a mathematical process that predicts changes to the watershed landscape on native fish populations.
A new study by Grand Valley State University researchers found that NHL teams tend to favor older players, resulting in underestimating the potential of younger players. The study shows that players born between July and December have a higher success rate than those born in the first three months of the year.