Add BrightSurf on Google Email

Baylor University


Vying for seats in the C-suite: Marketing and PR's focus is too narrow, Baylor study finds

A Baylor University study found that marketing and PR teams often compete for limited C-suite spots due to perceived similarities in their roles. The research highlights distinct contributions of corporate communications and marketing, suggesting both groups need to build internal relationships to educate colleagues on their value.

SourceBaylor University·JournalJournal of Communication Management·DateMay 11, 2015

Entrepreneurs to venture capitalists: Don't be a Scrooge

A Baylor University study reveals that entrepreneurs prefer to partner with venture capitalists who have a history of ethical behavior. The researchers found that an investor's reputation can trump their investment track record, and venturing capitalists should prioritize ethics to build trust with high-quality entrepreneurs.

SourceBaylor University·JournalJournal of Business Venturing·DateNov 25, 2014

Sunday school teachers as 'culture warriors': Lay leaders wield political clout, Baylor

A Baylor University study found that volunteer lay leaders serve as powerful cultural opinion leaders within churches, shaping congregation attitudes on politics and religion. Lay leaders in Evangelical traditions exhibit more moral conservatism and party affiliation than their counterparts in Mainline Protestant and Catholic traditions.

SourceBaylor University·JournalSocial Science Quarterly·DateMay 19, 2014

Many low-income women don't want to leave hospital after false-labor diagnosis

A Baylor University study found that 40% of low-income pregnant women discharged after a false labor diagnosis did not want to leave the hospital. The main reasons were pain and distance from their homes. Receiving written instructions about comfort measures at home improved their satisfaction with care. Comfort is a major aspect of sa...

SourceBaylor University·JournalMCN The American Journal of Maternal/Child Nursing·DateMar 18, 2014

Citizenship education goes digital

A Baylor University study found that online games like iCivics significantly improved civics knowledge scores among primary and middle school students. The study showed the most significant gains in younger students, with grades 5 and 8 students scoring nearly five points higher on civics tests.

SourceBaylor University·JournalThe Journal of Social Studies Research·DateFeb 14, 2014

Civilians trained by American mental health professionals bring healing to traumatized victims of Libya's civil war, Baylor study finds

A Baylor University study finds that Libyan civilians trained by American mental health professionals experience significant healing through peer-led groups, leading to a dramatic reduction in symptoms. The approach has implications for other countries with limited access to mental health services.

SourceBaylor University·JournalSouth African Journal of Psychology·DateDec 12, 2013