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Clemson University


Study: Lance Armstrong failed social media, too

A study found that Lance Armstrong used Twitter to employ image-repair strategies, including attacking the accuser and bolstering his image, but neglected to do so after admitting to doping. The research suggests that athletes should be prepared with strategies for navigating traditional and social media platforms.

SourceClemson University·JournalCommunication & Sport·DateOct 7, 2013

Extracting meaning from the social web

Researchers at Clemson's Social Media Listening Center are developing techniques to analyze the implications of social media for national elections. They have created a prototype visualization tool that captures social media posts related to selected races in the 2012 Congressional election.

Researchers examine bias among sports journalists on Twitter

A Clemson University and University of Louisville study found that sports journalists used Twitter to post biased commentary during the Penn State sex abuse scandal, blurring personal and professional boundaries. The research highlights the challenges of maintaining objectivity in social media news reporting.

SourceClemson University·JournalInternational Journal of Sport Communication·DateSep 27, 2012