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Cornell Food & Brand Lab


Growing interest

A new Cornell study found that when school-grown salad greens were incorporated into cafeteria lunches, high school students increased their salad selection by 500% and consumed two-thirds of their salads. However, plate waste also rose, indicating a potential trade-off.

SourceCornell Food & Brand Lab·JournalActa Paediatrica·DateMay 14, 2015

Three secrets to healthier eating

A new Cornell study reveals that most healthy eaters make nutritious choices due to visible and easy access, enticing displays, and normalization of healthy options. The CAN approach offers practical strategies for schools, restaurants, and individuals to promote healthier eating behaviors.

SourceCornell Food & Brand Lab·JournalPsychology and Marketing·DateApr 29, 2015

Viewers vs. doers

A new study by the Cornell Food & Brand Lab found that women who watch cooking shows for entertainment and don't often cook tend to weigh less than those who watch for inspiration and cook from scratch. The researchers surveyed 501 women aged 20-35 and discovered a significant association between TV viewing habits and weight.

SourceCornell Food & Brand Lab·JournalAppetite·DateMar 17, 2015

Sad movies are fattening

A study from the Cornell Food & Brand Lab found that movie-goers watching tearjerkers ate 28-55% more popcorn during the Thanksgiving holiday. This increased consumption was attributed to emotional eating triggered by sad movies.

SourceCornell Food & Brand Lab·JournalJAMA Internal Medicine·DateMar 2, 2015

Which health messages work?

Research reveals that negative health messages are more effective for highly involved and detail-oriented audiences, while positive messages are better for those with uncertain outcomes. For the general public, positive messages with clear action steps are more effective.

SourceCornell Food & Brand Lab·JournalNutrition Reviews·DateJan 29, 2015

Designing effective health messages

A new study published in Nutrition Reviews finds that the type of health messaging is more effective depending on the target audience. For those highly involved in the field, negative loss-framed messages are most effective, while positive gain-framed messages resonate with the general public.

SourceCornell Food & Brand Lab·JournalNutrition Reviews·DateJan 14, 2015

Weigh-in once a week or you'll gain weight

A study published in PLOS ONE found that frequent weigh-ins are essential for weight loss, with participants who weighed themselves once a week losing more weight than those who didn't. The researchers suggest weighing oneself every day can help stay on track and find the optimal time to weigh, such as Wednesday, for an accurate reading.

SourceCornell Food & Brand Lab·JournalPLOS ONE·DateDec 17, 2014

Blinded by science

A study by Cornell Food & Brand Lab found that trivial elements like graphs and formulas can lead consumers to believe products are more effective. The researchers concluded that presenting consumers with 'scientific looking' information increases product confidence because individuals trust the appearance of scientific validity.

SourceCornell Food & Brand Lab·JournalPublic Understanding of Science·DateOct 15, 2014

The fat suit study

A recent Cornell University study found that eating with someone who appears overweight can lead to consuming more unhealthy foods and less healthy portions. Researchers discovered that participants served and ate 31.6% more pasta when the actress wore a prosthesis, but reduced salad intake by 43.5%.

SourceCornell Food & Brand Lab·JournalAppetite·DateOct 2, 2014

Buffet pricing surprise

A study by Cornell Food & Brand Lab found that lower buffet prices lead to less taste satisfaction. Diners who paid more for the same food rated it as being 11% tastier and enjoyed the experience more.

SourceCornell Food & Brand Lab·JournalJournal of Sensory Studies·DateSep 24, 2014

Guiding stars

A new study by Cornell University researchers found that the Guiding Stars System brands items with zero, one, two or three star rating leads to a decline in sales of less healthy foods. Sales of healthy food purchases rose by 1.39% while 'junk food' sales fell by 8.31%. This trend may be due to consumers making healthier choices.

SourceCornell Food & Brand Lab·JournalPublic Health Nutrition·DateAug 19, 2014

The 92 percent clean plate club

A new study by Cornell University reveals that the average adult eats 92% of whatever they put on their plate, with similar results in eight developed countries. In contrast, children under 18 years old only eat 59% of what they serve themselves, likely due to uncertainty about food preferences.

SourceCornell Food & Brand Lab·JournalInternational Journal of Obesity·DateJul 22, 2014

The millennial tofu surprise

A new study reveals that Millennials are eating tofu because it's convenient and filling, rather than for its nutritional value. The research found that highlighting the ease of cooking and taste can be a more effective way to convince others to try tofu.

SourceCornell Food & Brand Lab·JournalEating Behaviors·DateJul 10, 2014

Fun or exercise?

Researchers at Cornell Food & Brand Lab found that adults who viewed their exercise as fun ate less chocolate pudding and M&Ms afterwards. Viewing exercise as a chore led to overeating as a reward.

SourceCornell Food & Brand Lab·JournalMarketing Letters·DateJul 9, 2014

Food ingredient fears

A Cornell University study investigated food fears about ingredients such as HFCS, and found that people who avoid these ingredients are more likely to receive information from the internet. Providing consumers with historical context about an ingredient can help reduce ingredient fears.

SourceCornell Food & Brand Lab·JournalFood Quality and Preference·DateJun 25, 2014

The new face of tofu

A new Cornell study reveals that tofu lovers perceive it as a convenient and filling source of light protein. However, non-users had misconceptions about its cost and cooking difficulties. Correcting these misconceptions through price information, simple recipes, and 'cooks like chicken' messaging increased the likelihood of purchase.

SourceCornell Food & Brand Lab·JournalEating Behaviors·DateMay 6, 2014

Biting vs. chewing

A Cornell study published in Eating Behaviors found that children aged 6-10 who ate whole foods like drumsticks and apples were twice as likely to disobey adults and exhibit aggressive behavior compared to those eating cut-up foods. The researchers suggest cutting food can help reduce rowdy behavior at mealtime.

SourceCornell Food & Brand Lab·JournalEating Behaviors·DateApr 22, 2014

Cereal box psychology

A study by Cornell Food & Brand Lab researchers found that cereal boxes marketed to children have a lower shelf placement and downward-facing characters, creating incidental eye contact. This leads to increased feelings of trust and connection with the brand, as well as higher ratings for consumer preference.

SourceCornell Food & Brand Lab·JournalEnvironment and Behavior·DateApr 2, 2014

Salad at concession stands!?

A study by Cornell Food & Brand Lab found that offering 5-10 healthy food options and modifying popular items to reduce saturated fats increased revenue and sales. The healthier items accounted for 9.2% of total sales and parental satisfaction also increased.

SourceCornell Food & Brand Lab·JournalJournal of Public Health·DateMar 14, 2014

Will your child be a slim adult?

A novel study found that adults who reported lower childhood experiences related to healthy eating, physical activity, and social connections were more likely to have a slim adult life. Conversely, those with common unhealthy childhood experiences such as poor nutrition, lack of exercise, and bullying had higher adult BMIs.

SourceCornell Food & Brand Lab·JournalPLOS ONE·DateFeb 5, 2014

Who is using MyPlate?

A national survey of 497 mothers found that those familiar with MyPlate were more likely to be 'vegetable lovers' and involve their kids in meal prep. The study suggests involving kids in meal planning, making healthy options appealing to families, and utilizing the USDA's ChooseMyPlate website for practical tips.

SourceCornell Food & Brand Lab·JournalJournal of Nutrition Education and Behavior·DateDec 27, 2013

Healthier Happy Meals

Researchers analyzed transaction data from 30 McDonald's restaurants to find that reducing the size of French fries decreased the calorie count in children's meals by 104 calories. Children mostly stuck with their original entrée choice, but opted for lower-calorie beverages like milk instead of soda.

SourceCornell Food & Brand Lab·JournalObesity·DateDec 19, 2013

Making fruit easier to eat increases sales and consumption in school cafeterias

A recent study by Cornell University's Food and Brand Lab found that pre-sliced fruit in school cafeterias leads to increased fruit sales and consumption, particularly among younger students. The research showed a significant increase of 73% in students who ate more than half of their apple after the introduction of fruit slicers.

SourceCornell Food & Brand Lab·JournalAmerican Journal of Preventive Medicine·DateApr 17, 2013

Small changes in eating prompts weight loss

A public web-based healthy eating and weight loss program found that participants who made consistent changes lost an average of 2 pounds per month. The study also showed that finding initial tips that are relevant and doable for individuals can lead to gradual weight loss and healthier habits.

SourceCornell Food & Brand Lab·JournalJournal of Medical Internet Research·DateDec 19, 2012

How vegetables make the meal

A Cornell University study found that serving vegetables with dinner increases the positive response of the meal and its preparer. Parents surveyed by researchers rated vegetable-prepared meals as more complete, loving, and tasty, and perceived the cook as more thoughtful and attentive.

SourceCornell Food & Brand Lab·JournalPublic Health Nutrition·DateNov 27, 2012