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Who are you calling 'hipster'? Consumers defy labels and stereotypes

A new study in Journal of Consumer Research found that consumers can demythologize their consumption practices to distance themselves from unfavorable labels. Consumers who identify with products like indie goods find ways to retain their tastes without being labeled as hipsters.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Global business teams need time to talk, not just e-mail

A study by Duke University researchers found that globally distributed teams need face-to-face communication to overcome time zones and locations. Teams with non-overlapping work hours experienced significant coordination delays despite using technology like email and instant messaging.

Of girls and geeks: Environment may be why women don't like computer science

Research suggests that environment plays a significant role in women's interest in computer science, with stereotypical settings evoking a masculine image. Women tend to prefer non-stereotypical environments, such as those without Star Trek posters or junk food, and feel less of a sense of belonging in stereotypical settings.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Tackling new Arctic challenges from space

The ESA workshop explored the potential of space-based services to address Arctic challenges such as climate change, ocean traffic management, and environmental protection. Space assets can improve search and rescue operations, monitor sea ice and ocean changes, and facilitate sustainable development in the region.

'Platforms in space' to help businesses

The University of Leicester has launched G-STEP, a business-facing service that harnesses space technology for earth-bound benefits. Researchers are working with businesses and public sector organisations to provide value-added services exploiting environmental data from the GMES system.

Triage technology with a Star Trek twist

The US Department of Homeland Security is developing a new triage tool called the Standoff Patient Triage Tool (SPTT), which uses Laser Doppler Vibrometry technology to take vital signs quickly from a distance.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Have yourself a merry 'nano' Christmas! Nanotechnology holiday gifts

Nanotechnology has become a significant part of consumer goods, with products like Nano-Tex treated fleece jackets and carbon nanotube-infused tennis rackets. The Project on Emerging Nanotechnologies has identified over 350 manufacturer-identified nanotechnology consumer products currently being sold.

The cult of consumerism

Researchers found that brand communities exhibit transformative experiences, magic, religion, and supernatural elements. Consumers take on a cult-like role, modifying products, innovating, and sharing stories to sustain the brand's values and beliefs.

Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.