Add BrightSurf on Google Email

Study: Lupus patients endorse PROMIS assessment tool as relevant, valuable and potentially useful in improving clinical care

PROMIS is a patient-reported outcomes measurement system that evaluates physical, psychological, and social well-being to provide information on the subjective patient experience. Lupus patients endorse PROMIS assessments as reflecting their experience with lupus, highlighting its potential utility in validating symptoms, tracking dise...

Mind wandering is common during driving

Researchers found that mind wandering occurs in 70% of drivers during a simulation, causing distinctive brain activity. Drivers are often unaware of their mental drift, which can impair reaction time and increase road traffic crashes. The study suggests that autonomous transport systems may be an option to improve safety.

SourceFrontiers·JournalFrontiers in Human Neuroscience·DateAug 31, 2017

Measured soil moisture improves wildfire prediction

Researchers in Oklahoma compared measured soil moisture with the Keetch-Byram Drought index and found that high-quality soil moisture data consistently outperformed KBDI. Soil moisture conditions conducive to large wildfires were more narrowly defined, providing earlier warnings of extreme wildfire potential.

SourceAmerican Society of Agronomy·JournalSoil Science Society of America Journal·DateJul 25, 2017

No qualms about quantum theory

A colloquium paper reviews selected issues with quantum theory, clarifying the distinction between mathematical tools and physical phenomena. The author debunks myths surrounding Schrödinger's cat state, measurement problem, and other misconceptions.

SourceSpringer·JournalThe European Physical Journal D·DateNov 26, 2013

'I'm a Mac' -- so what? Study finds way to measure brand personality appeal

Researchers from North Carolina State University developed a system to measure brand personality appeal (BPA), allowing companies to understand how favorably their brand is viewed by consumers. The BPA framework assesses three components: favorability, originality, and clarity, grading brands on their overall appeal.

SourceNorth Carolina State University·JournalJournal of the Academy of Marketing Science·DateApr 18, 2011

The importance of early childhood monitoring

A federal Commissioner of Children would promote and defend children's needs by bringing together measurement systems across the country. Universal access to high-quality early childhood programs is crucial for young children's potential, according to a recent article in the Canadian Medical Association Journal.

SourceCanadian Medical Association Journal·JournalCanadian Medical Association Journal·DateJan 5, 2009