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Science News Archive 2008 - Page 62


Page 62 of 240

Advergames: Theme of game is secret to success

A new study by University of Missouri researchers found that advergames with a high thematic connection to the brand elicit stronger positive relationships between consumers and the brand. This suggests that advertisers can use themed advergames to develop favorable consumer attitudes towards their brand.

SourceUniversity of Missouri-Columbia·JournalJournal of Interactive Advertising·DateOct 2, 2008

What HIV needs

Researchers at Salk Institute and Burnham Institute for Medical Research have identified 295 human host cell factors involved in HIV infection. This study may lead to the development of novel therapies aimed at disrupting human-HIV interactions and preventing viral replication.

SourceSalk Institute·JournalCell·DateOct 2, 2008

Flexi display technology is now

Researchers from Sony and Max Planck Institute demonstrate bendable optically assessed organic light emitting displays for the first time. The new technology enables flexible computers, televisions, posters, and newspaper display technology, offering advantages over traditional projection displays and TVs.

SourceIOP Publishing·JournalNew Journal of Physics·DateOct 2, 2008

Bullying common in cyberspace

A study of 1,454 youth found that 72% experienced cyberbullying, with online incidents often accompanied by in-school bullying. Most victims kept the abuse secret, fearing parental restrictions on internet use.

SourceWiley·JournalJournal of School Health·DateOct 2, 2008

Elite opinion leaders greatly vary in their foreign policy beliefs

A recent study reveals that elite opinion leaders hold varying foreign policy beliefs, including Missionaries, Hegemonists, and Globalizers. The most prevalent orientations are Hegemonists, Globalizers, and Progressive Internationalists. Minority views advocate for cultural approaches to foreign policy, rejecting dominance by US power.

SourceWiley·JournalPolitics &amp Policy·DateOct 2, 2008

African-American blogs offer key health communications tool

A recent study found that African-American blogs provide a unique platform for discussing HIV and AIDS, allowing individuals to express themselves freely and anonymously. The researchers identified three key risk factors for the Black community: ineffective leadership, Black cultural practices, and individual behaviors.

SourcePenn State·JournalJournal of Computer-Mediated Communication·DateOct 2, 2008

Study examines how doctors discuss medical errors

A new study shows that most general practice doctors are willing to discuss their own patient care errors with colleagues, but about one in four do not. The findings highlight the importance of learning from mistakes and provide opportunities for emotional support for physicians.

SourceUniversity of Iowa·JournalJournal of Medical Ethics·DateOct 2, 2008

Rolling back malaria: Full steam ahead

The 'Rolling Back Malaria' partnership has announced a comprehensive plan to control and eradicate malaria, targeting short-term reduction of mortality and morbidity by half by 2010 and long-term elimination of transmission. The plan is estimated to save 4.2 million lives in Africa, but requires $62 billion in funding by 2020.

SourceThe Lancet_DELETED·JournalThe Lancet·DateOct 2, 2008

Study shows how civil war refugees cope with the unknown

A new study on Sudanese refugee children separated from their parents during the civil war reveals that they employed various coping mechanisms to deal with uncertainty. The children turned to peers for information about their families and formed alternative families within the camps, showing resilience in the face of adversity.

SourceWiley·JournalFamily Relations·DateOct 2, 2008

Researchers reveal Epstein-Barr virus protein contributes to cancer

Researchers have discovered a link between Epstein-Barr virus (EBV) protein and cancer development. EBNA1 protein disrupts structures in the nucleus of nasopharyngeal carcinoma cells, interfering with tumor-suppressive processes. This finding raises the possibility that EBV could play a role in other cancers.

SourcePLOS·JournalPLOS Pathogens·DateOct 2, 2008

Tip sheet for October issue of BSSA

Researchers Jan Schmedes and Ralph J. Archuleta found that locally ground motion increases near the epicenter but not equally along the rupture plane of large earthquakes. A new method for estimating detection capability was also developed, providing a more complete picture of seismicity.

SourceSeismological Society of America·JournalBulletin of the Seismological Society of America·DateOct 2, 2008

When a light goes on during thought processes

Researchers successfully optically detected individual action potentials in brain cells of mice, enabling observation of brain activity over months. This new method provides insights into neural communication and may aid in identifying early onset of neurological disorders like Alzheimer's and Parkinson's.

SourceMax-Planck-Gesellschaft·JournalNature Methods·DateOct 2, 2008