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Got Milk Ads Are Working Well, Ag Economist Says

A Cornell University study published in the Journal of Agricultural and Applied Economics found that dairy advertising efforts significantly increased fluid milk sales, retail cheese prices, and wholesale cheese prices. The study also revealed that dairy farmers receive a substantial return on investment for their marketing efforts.

Tractor Drivers Soon May Say, "Look, Ma! No Hands!"

The Stanford team perfected a system to control tractors at all speeds with centimeter-level precision, exceeding the best human drivers' accuracy. This technology has potential applications in autonomous tractors and smart roads, improving farm productivity while reducing environmental impact.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.