Articles tagged with Advertising
The study found that awareness of the American Disabilities Act is linked to positive changes in public attitude toward the disabled and improved access to public facilities. However, implementation gaps remain, particularly in educating consumers with disabilities about their consumer rights.
A new study explores the structural elements that make TV ads funny, finding a dramatic range in perceived humor. Understanding this variation can help marketers adjust their intended messages and improve downstream variables like message credibility and recall.
Research by Susan Jung Grant and colleagues found that consumers process negative messages more slowly than positive ones, focusing on the root of the message rather than the negation. This leads to a specific sequence of processing, where affirmations are elaborated first and then negators are incorporated in judgment.
Researchers at the University of Warwick analyzed French trade cards to understand consumer habits, social values, and advertising techniques during the 18th century. The study revealed how trade cards seduced people into buying goods by showing beautiful displays and suggesting exclusivity.
A study found that adolescent girls were overexposed to alcohol advertisements in magazines, with 45% more beer and ale ads, 12% more distilled spirits ads, and 65% more low-alcohol refreshers (LARs) ads compared to their male counterparts. The researchers called for further action due to the failure of industry self-regulation.
The University of Cincinnati researcher explores how the baseball industry's ties to tobacco date back to the 1840s, influencing societal attitudes and advertising strategies. The use of baseball imagery in cigarette ads was a key factor in normalizing smoking among young men.
A study found that menthol cigarettes, like Newport, are more attractive to teens, while brand-name cigarette use is concentrated among adolescents. The researchers also discovered that tobacco advertising and promotion budgets increased significantly during the 1990s, contributing to the popularity of certain brands.
A comparative cross-sectional survey found an unsavoury link between DTCA and the number of prescriptions. The authors warn that unregulated advertising could lead to increased drug sales and costs for the medicare program. Canadian Medical Association Journal editors highlight the need for strengthened regulation.
A recent study by Johns Hopkins found that 34% of herbal weight-loss product websites contained incorrect or misleading statements, which could lead to serious harm to consumers. The products contain serious side effects such as heart attacks, strokes, and increased blood pressure.
A new study reveals that interactive virtual reality product demonstrations significantly increase consumers' likelihood of making a purchase compared to traditional advertising. By allowing users to manipulate products in the virtual world, businesses can foster a stronger emotional connection with customers and ultimately drive sales.
The survey found that 35% of respondents discussed a health concern with their doctor after seeing an advertised drug. Patients who received a new diagnosis were more likely to have high-priority conditions such as arthritis or diabetes. Additionally, physicians suggested lifestyle changes and quit-smoking advice in over half of visits.
The study found that nearly half of promotional claims were not supported by corresponding references, with the most common error being recommending treatment to a different patient group than those assessed in the reference study. Doctors should be cautious when assessing advertisements claiming greater efficacy, safety, or convenience.
A study published in the Journal of Marketing Research found that ad repetition can be confusing for consumers. Students who were mentally engaged with ads performed better at matching product names and slogans than those who were not, suggesting a positive effect of mental engagement on memory.
A study found that cigarette advertising and promotions can circumvent the protective effects of authoritative parenting. Teens from less authoritative households are more susceptible to tobacco ads and promotions. Parents can counter this by discussing marketing tactics with their teenagers.
Researchers found that repeated exposure to online banner ads can lead to future sales, even if no clicks occur immediately. The study suggests that advertisers use banner ads strategically to smooth out sales and increase basket expenditures.
A study published in the American Journal of Preventive Medicine found that teen habitual smokers who believed they could quit anytime had a higher risk of progressing to established smoking. Teenagers who were highly receptive to tobacco advertising also had a higher risk, with 70% more likely to have progressed to established smoking.
The study analyzed tobacco industry documents and found that they lobbied against the Directive 98/43/EC at both EU member state governments and a pan-European level. The investigation's findings highlight the need for effective tobacco control legislation in Europe.
A study found that adolescents with depression are more receptive to tobacco advertising and are at a higher risk of experimenting with smoking. Exposure to peer smokers also plays a significant role in the decision to smoke.
Researchers found that tobacco companies selectively increased youth targeting after the 1998 settlement, exploiting inconsistencies in the ban and government definition of youth magazines. The companies shifted their ads to magazines just under the limit, increasing youth targeting by 14% between 1997 and 2000.
A study published in The Lancet found that prescription-drug advertisements rarely quantify a medication's expected benefit and instead rely on emotional appeals. This lack of clear information can lead to consumer misinformedness about treatment options and potential side effects.
A study found that US direct-to-consumer ads often use emotional appeals and vague descriptions of medication benefits, rather than providing quantitative data. This lack of transparency may lead to unrealistic expectations and increased demand for costly prescription drugs.
Researchers found that popular youth cigarette brands were more likely to be advertised in magazines with high youth readerships, despite claims of targeting young adults. The study's findings suggest a persistent pattern of advertising to underage youths.
A study by University of Illinois professor Brian Wansink found that 70% of unused items were purchased for a specific reason in mind, while 20% were deemed inconvenient. To reduce clutter and save money, experts suggest actively planning new uses for products and donating unused items to food kitchens.
Researchers found that bluntness is key to reaching both children and adults through anti-smoking ads, with messages portraying tobacco industry manipulations being effective in kindling viewer responses. Effective ads also targeted concerns over addiction and illustrated the dangers of second-hand smoke.
Cincinnati marketing researchers have created a comprehensive test to measure an individual's need for levity, exploring the link between humor, whimsy, and human behavior. The study found that people tend to score high on external-humor, with men perceiving themselves as jokesters more often than women.
A Cornell University study published in the Journal of Agricultural and Applied Economics found that dairy advertising efforts significantly increased fluid milk sales, retail cheese prices, and wholesale cheese prices. The study also revealed that dairy farmers receive a substantial return on investment for their marketing efforts.
A study of over 4,000 students found that having a preferred brand is a factor in both current use and intention to use in the future. The findings suggest that adolescents with a favorite brand of beer or cigarette are more likely to smoke or drink regularly.