Articles tagged with Advertising
Researchers found that tobacco companies selectively increased youth targeting after the 1998 settlement, exploiting inconsistencies in the ban and government definition of youth magazines. The companies shifted their ads to magazines just under the limit, increasing youth targeting by 14% between 1997 and 2000.
A study found that US direct-to-consumer ads often use emotional appeals and vague descriptions of medication benefits, rather than providing quantitative data. This lack of transparency may lead to unrealistic expectations and increased demand for costly prescription drugs.
A study published in The Lancet found that prescription-drug advertisements rarely quantify a medication's expected benefit and instead rely on emotional appeals. This lack of clear information can lead to consumer misinformedness about treatment options and potential side effects.
Researchers found that popular youth cigarette brands were more likely to be advertised in magazines with high youth readerships, despite claims of targeting young adults. The study's findings suggest a persistent pattern of advertising to underage youths.
A study by University of Illinois professor Brian Wansink found that 70% of unused items were purchased for a specific reason in mind, while 20% were deemed inconvenient. To reduce clutter and save money, experts suggest actively planning new uses for products and donating unused items to food kitchens.
Researchers found that bluntness is key to reaching both children and adults through anti-smoking ads, with messages portraying tobacco industry manipulations being effective in kindling viewer responses. Effective ads also targeted concerns over addiction and illustrated the dangers of second-hand smoke.
Cincinnati marketing researchers have created a comprehensive test to measure an individual's need for levity, exploring the link between humor, whimsy, and human behavior. The study found that people tend to score high on external-humor, with men perceiving themselves as jokesters more often than women.
A Cornell University study published in the Journal of Agricultural and Applied Economics found that dairy advertising efforts significantly increased fluid milk sales, retail cheese prices, and wholesale cheese prices. The study also revealed that dairy farmers receive a substantial return on investment for their marketing efforts.
A study of over 4,000 students found that having a preferred brand is a factor in both current use and intention to use in the future. The findings suggest that adolescents with a favorite brand of beer or cigarette are more likely to smoke or drink regularly.