Articles tagged with Marketing
The University of Minnesota study reveals that corporate culture is the most important factor in driving radical innovation across nations. Firms with a supportive internal structure, product champions, and incentives are more innovative than those with other characteristics.
A new study by Lehigh University reveals the world's most innovative countries, with Japan and Norway taking the top spots for fast product takeoff. The study analyzed 31 countries over 50 years, finding that culture, wealth, and product class influence innovation.
Off-label prescription of a drug is generally legal, but promotion of off-label uses by drug manufacturers is illegal. Drug companies employ techniques such as the 'decoy indication' and using unlicensed representatives to promote off-label use, potentially putting patients at risk.
The illegal distribution of growth hormone (hGH) by distributors has grown worse despite overwhelming evidence of its risks and dangers. Researchers call for measures to address the issue, including accurate public information and revocation of organizations promoting hGH use.
Researchers found that sequels generally outperform non-sequels in the box office, especially when released soon after the original film. However, the number of sequels can impact the current sequel's performance and franchise strength if quality is maintained.
A USC Marshall study finds that associating a new product with rivals helps create new markets in the minds of journalists and audiences. By dignifying competition, firms can get more attention and boost consumer demand.
A new Cornell study found that French people rely on internal cues to stop eating, while Americans use external cues. This finding may explain why the French tend to be leaner than the US population, despite similar diets.
The United Water Senior Design and University Marketing Program was developed in conjunction with Stevens Institute of Technology, resulting in improved water quality for customers. The program also addresses staffing needs, identifying future hires, and fostering community relationships.
A new clinical trial results in a proof-of-principle for personalized molecular medicine, with the potential to treat muscular dystrophies and other disorders. The treatment uses an 'exon-skipping' approach to restore dystrophin protein production in muscle tissue.
A recent Cornell University study suggests that eating at healthy restaurants like Subway can lead to consuming more calories than similar meals from fast-food chains like McDonald's. Consumers tend to overestimate the calorie counts of healthier options and order more side dishes, resulting in a higher overall caloric intake.
Dutch researcher Micha Leeflang studied 107 of Joos van Cleve's paintings using infrared reflectography and dendrochronology to analyze his painting techniques, marketing strategies, and artistic success. The study found that Van Cleve employed a permanent group of assistants to maintain high-quality paintings.
A new study by University of Minnesota researcher Tony Haitao Cui found that focusing on fairness between business partners yields higher payoffs for manufacturers and retailers in a marketing channel. By setting a consistent wholesale price throughout the channel, both firms can benefit from improved market prices.
The use of insecticide-treated bednets leads to a significant reduction in child mortality, with estimated protection rates ranging from 34% to 56%. ITN coverage has increased rapidly in Kenya, with an estimated averting seven deaths for every 1000 ITNs used.
Experts recommend mass distribution of LLINs to control malaria, citing two protective effects: direct user protection and community-wide prevention. Low coverage and social marketing restrictions hinder efforts, leading to criticism from Sachs and colleagues.
A study by U of M researchers found that people often treat percentages as whole numbers, leading to systematic errors in calculation. This results in consumers misjudging discounts and making costly mistakes.
A UGA study reveals that people take notice when they feel worse than expected, but not when they feel better. This 'affective misforecasting' gap influences product evaluations. By creating realistic expectations, businesses can minimize this effect and improve customer satisfaction.
Researchers discovered that nonconscious exposure to a significant person's name can cause individuals to act in defiance of their partner's or boss's wishes. People with high levels of reactance tend to be more resistant to these influences.
A new study by Cornell University researchers found that sad people tend to overeat comfort foods, but those with nutritional information curtail their consumption. In contrast, happy individuals already avoid excessive eating and are not influenced by nutrition labels.
A study by Ann Schlosser found that virtual experiences can improve true memories but also cause people to imagine features and functions that don't exist. This can lead to false positives, where individuals believe a product has attributes it doesn't actually have.
Public health campaigns should emphasize the pleasurable aspects of condom use to increase uptake. This approach has been successful in promoting safer sex behaviors, as seen in Uganda's Marie Stopes International campaign featuring textured male condoms.
In a study published in the Journal of Marketing, Erica Okada found that consumers who have bought an older model are similarly hesitant to upgrade to a new version, even if it offers enhanced features. This is because they incur a psychological cost when closing their mental account of previous consumption.
A new study by Dr. Karim Jamal found that stricter website regulations actually make users less trustworthy, while ineffective government oversight in the UK is more costly. The study's results suggest a self-regulated market approach with word-of-mouth and industry seals of approval may be a better way to protect user privacy.
A University of Michigan study reveals that established eBay sellers can earn up to 8% more revenue than new sellers due to their positive reputation. The feedback system on the site effectively rewards reputable sellers and deters buyers from trusting those with low reputations.
A recent study by McMaster University professor Ashish Pujari found that companies must integrate environmental impact across the organization to make green products successful. This shift in focus is paying off in increased return on investment, higher sales, and enhanced competitiveness.
A study found that three pharmaceutical promotional brochures contained data that differed from the results of underlying studies. Of the 20 identified studies, 15 were deemed valid, while 16 had been funded by the pharmaceutical company producing the drug. This raises concerns about the accuracy of promotional marketing materials.
A study found that the BBB had reliability reports for over 69% of auto dealers, 58% of movers, and 43% of roofers. Member companies were more likely to resolve complaints, while non-members tended to categorize them as unresolved.
Innovative manufacturers in Georgia report higher returns on sales, pay better wages, and are less likely to lose work to outsourcing. Nearly half of companies have introduced new or improved products between 2002 and 2004, with those doing so accounting for nearly 20% of sales.
This study explores how positive emotions, specifically pride, influence consumer behavior and repurchasing decisions. Key findings show that high pride can lead to reduced repurchase intentions due to differing self-regulatory goals. Understanding these dynamics is crucial for predicting consumer behavior in marketing strategies.
Consumers demonstrate general reciprocity by rewarding firms for actions with no personal benefit, based on perceived motives. The study's findings suggest that the true motives of firms do not influence consumer responses to effort.
A new study investigates the role of effort-reward congruity in reducing promotion reactance, suggesting that consumers select incentives fostering consistency between reward and behavior. The research sheds light on the complexities of consumer decision-making under promotional influences.
Researchers study visitors to ESPN Zone Chicago to understand the impact of sports-related bombardment on consumers. The study highlights the blending of reality and fantasy, and the role of video screens in creating a spectacular experience.
Research reveals that consumers prioritize product categories over brands when making purchasing decisions. The study finds that subjective knowledge drives consumer behavior, leading them to seek out specific areas of stores that align with their values.
A recent study found that students who attended tobacco-industry-sponsored social events were more likely to be current smokers. The events, often held in bars and nightclubs, can be a powerful inducement to begin smoking, especially for those who had not started by age 19.
EMSELEX, a new drug for treating overactive bladder, has shown efficacy in reducing incontinence episodes by up to 77% compared to placebo. The medication, selective for the M3 receptor, also improves symptoms such as urinary frequency and urgency.
A study found that 20% of Ayurvedic herbal medicine products sold in Boston-area stores contained lead, mercury, and/or arsenic, exceeding regulatory standards. The products were often recommended for children, raising public health concerns.
A study published in the Journal of Consumer Research found that past experience significantly impacts consumer decision-making, with thoughtful individuals relying on context to inform their choices. Non-thoughtful individuals, however, are aware of trade-off values but fail to utilize this information when making subsequent decisions.
A unique study examines how African-American consumers use shopping to express their political beliefs in a time when traditional forms of participation are decreasing. The research highlights the importance of considering consumer politics in understanding social and political relations.
Price promotions benefit consumers overall, but not manufacturers or retailers in the long run. Introducing store brands is beneficial to premium brand manufacturers and offers increased profit margins for retailers.
The article discusses the importance of rigorous data collection and review in drug development, citing the Vioxx case as a prime example. Pharmaceutical companies must also learn from their mistakes, and regulatory agencies must reassess safety and efficacy thresholds to prevent patient harm.
The American Statistical Association is seeking nominations for its Excellence in Statistical Reporting Award, recognizing individuals and organizations that promote statistics in public life. Eligible nominees include commentators, reporters, writers, and others who use communications media as their primary product.
A study by Penn State researchers found that high-credit-consciousness college students owned more credit cards, carrying an average balance of $686 per month. These students also showed lower levels of personal responsibility, blaming external factors for their lives instead of taking control.
A new five-dimension scale assesses consumers' perceptions of Internet retail service quality, highlighting factors such as performance, information, security, sensation, and access. The scale helps online retailers identify areas for improvement to increase customer satisfaction and drive sales.
The Mangini Collection of 80,000 pages of documents chronicle R.J. Reynolds' struggle to hold onto market share as tobacco use declined, focusing on attracting young first-time smokers. The documents also reveal the company's efforts to refute findings that Joe Camel had a higher rate of recognition among schoolchildren than Mickey Mouse.
The article discusses how manufacturers can use human factors theory and research to create computer programs that specify the number of different-sized versions of a product needed for each target market. This approach allows for a better fit and comfort for consumers, while also reducing costs and improving safety. The program helps ...