Articles tagged with Marketing
Researchers study visitors to ESPN Zone Chicago to understand the impact of sports-related bombardment on consumers. The study highlights the blending of reality and fantasy, and the role of video screens in creating a spectacular experience.
A recent study found that students who attended tobacco-industry-sponsored social events were more likely to be current smokers. The events, often held in bars and nightclubs, can be a powerful inducement to begin smoking, especially for those who had not started by age 19.
EMSELEX, a new drug for treating overactive bladder, has shown efficacy in reducing incontinence episodes by up to 77% compared to placebo. The medication, selective for the M3 receptor, also improves symptoms such as urinary frequency and urgency.
A study found that 20% of Ayurvedic herbal medicine products sold in Boston-area stores contained lead, mercury, and/or arsenic, exceeding regulatory standards. The products were often recommended for children, raising public health concerns.
A unique study examines how African-American consumers use shopping to express their political beliefs in a time when traditional forms of participation are decreasing. The research highlights the importance of considering consumer politics in understanding social and political relations.
A study published in the Journal of Consumer Research found that past experience significantly impacts consumer decision-making, with thoughtful individuals relying on context to inform their choices. Non-thoughtful individuals, however, are aware of trade-off values but fail to utilize this information when making subsequent decisions.
Price promotions benefit consumers overall, but not manufacturers or retailers in the long run. Introducing store brands is beneficial to premium brand manufacturers and offers increased profit margins for retailers.
The article discusses the importance of rigorous data collection and review in drug development, citing the Vioxx case as a prime example. Pharmaceutical companies must also learn from their mistakes, and regulatory agencies must reassess safety and efficacy thresholds to prevent patient harm.
The American Statistical Association is seeking nominations for its Excellence in Statistical Reporting Award, recognizing individuals and organizations that promote statistics in public life. Eligible nominees include commentators, reporters, writers, and others who use communications media as their primary product.
A study by Penn State researchers found that high-credit-consciousness college students owned more credit cards, carrying an average balance of $686 per month. These students also showed lower levels of personal responsibility, blaming external factors for their lives instead of taking control.
A new five-dimension scale assesses consumers' perceptions of Internet retail service quality, highlighting factors such as performance, information, security, sensation, and access. The scale helps online retailers identify areas for improvement to increase customer satisfaction and drive sales.
The Mangini Collection of 80,000 pages of documents chronicle R.J. Reynolds' struggle to hold onto market share as tobacco use declined, focusing on attracting young first-time smokers. The documents also reveal the company's efforts to refute findings that Joe Camel had a higher rate of recognition among schoolchildren than Mickey Mouse.
The article discusses how manufacturers can use human factors theory and research to create computer programs that specify the number of different-sized versions of a product needed for each target market. This approach allows for a better fit and comfort for consumers, while also reducing costs and improving safety. The program helps ...