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City St George’s, University of London


Battery icons shape perceptions of time and space and define user identities

A new study found that mobile technology alters how people view the outside world based on battery life and charging points. Battery icons shape daily activities and user identities, with full batteries linked to feelings of positivity and control, while low batteries induce anxiety and discomfort. The research reveals a strong social ...

SourceCity St George’s, University of London·JournalMarketing Theory·DateSep 12, 2019

A first bad apple spoils the bunch

A new study by Cass Business School academic Dr Janina Steinmetz confirms that people tend to judge entire groups based on the performance of their first member. The research found that a bad experience at the 'first' register or position leads to harsher judgments about the group, while a good experience results in greater positivity.

SourceCity St George’s, University of London·JournalJournal of Personality and Social Psychology·DateJul 30, 2019

Pitch perfect: Strategic language use maximizes the chances of influencing an audience

A new study by Cass Business School academic Dr Ruben van Werven has identified four key language strategies used by influential entrepreneurs to connect with investors. These strategies include implying a point without making it, presenting the imagined future as a reality, being explicit about the current situation, and supporting th...

SourceCity St George’s, University of London·JournalInternational Small Business Journal Researching Entrepreneurship·DateFeb 12, 2019