Add BrightSurf on Google Email

San Francisco State University


Consumer loyalty driven by aesthetics over functionality

A new study from San Francisco State University reveals that consumers' loyalty to automobile brands is primarily driven by aesthetics rather than functionality. The research found that social and emotional values, such as design sophistication and pride of ownership, have a more significant impact on brand affection. In contrast, func...

SourceSan Francisco State University·JournalJournal of Product Innovation Management·DateDec 17, 2014

'Integrated Play Groups' help children with autism

A new study shows that Integrated Play Groups are effective in teaching children with autism to interact with peers and engage in symbolic play. The model, developed by Pamela Wolfberg, focuses on collaborative rather than adult-directed activities, allowing children to learn social skills through interactions with peers.

SourceSan Francisco State University·JournalJournal of Autism and Developmental Disorders·DateOct 27, 2014

National study of scientist-educators reveals surprises in training, funding

A national study published in PNAS found that US science faculty with education specialties have varying levels of formal training in science education, but are more likely to receive grant money at Ph.D.-granting institutions. Despite this, there is an intriguing disconnect between training and funding outcomes for these faculty members.

SourceSan Francisco State University·JournalProceedings of the National Academy of Sciences·DateApr 15, 2013