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University of British Columbia


Crowdfunding can affect consumer product choices -- especially when the products do good

A new study from the UBC Sauder School of Business finds that crowdfunding activates an interdependent mindset in consumers, making them more responsive to social good options. Researchers conducted experiments where participants were offered products with different benefits, including social good and performance benefits.

SourceUniversity of British Columbia·JournalJournal of Marketing Research·DateDec 16, 2020

What's killing killer whales?

A decade-long study of killer whale necropsies reveals widespread mortality linked to human activities, affecting all age classes. Human-caused deaths were found in healthy populations as well as endangered species, emphasizing the need for improved conservation strategies.

SourceUniversity of British Columbia·JournalPLOS ONE·DateDec 2, 2020

More Republicans follow COVID guidelines when they're told it will protect themselves

A new study found that conservatives tend to focus on self-reliance and feel responsible for their own outcomes, while liberals take a community-minded view and prioritize the well-being of others. The research suggests that public health officials should tailor their messages to specific audiences, with more liberal messaging resonati...

SourceUniversity of British Columbia·JournalJournal of the Association for Consumer Research·DateNov 2, 2020

UBC scientists find clues to queen bee failure

Researchers discovered elevated markers associated with heat stress and pesticide exposure in failed queens from B.C., suggesting temperature fluctuations during transportation and potential pesticide effects may contribute to queen bee failure. A diagnostic test is proposed to help beekeepers understand and prevent this issue.

SourceUniversity of British Columbia·JournalBMC Genomics·DateSep 8, 2020

HPV strains may impact cervical cancer prognosis

A recent study published in Nature Genetics analyzed genomic differences between HPV strains causing cervical cancers, revealing distinct characteristics and implications for prognosis. The researchers identified specific patterns associated with aggressive cancers, highlighting the need for further studies on African populations.

SourceUniversity of British Columbia·JournalNature Genetics·DateAug 10, 2020

Lead released in Notre Dame Cathedral fire detected in Parisian honey

Research from UBC's PCIGR analyzed honey samples from Parisian hives collected after the April 2019 Notre Dame Cathedral fire. Lead concentrations were up to four times higher than pre-fire levels, suggesting exposure to lead contamination. The study provides a unique method for tracing environmental pollution using honey.

SourceUniversity of British Columbia·JournalEnvironmental Science & Technology Letters·DateJul 29, 2020

Astronomers pinpoint the best place on Earth for a telescope: High on a frigid Antarctic plateau

Researchers found that Dome A's unique combination of high altitude, low temperature, and stable atmosphere makes it an attractive location for optical and infrared astronomy. This location could lead to sharper images and the detection of fainter objects, overcoming a major challenge in Earth-based astronomy: atmospheric turbulence.

Supportive communities and progressive politics can reduce suicide risk among LGBTQ girls

New research from UBC shows that supportive communities and a progressive political climate can help mitigate the effects of stigma on mental health among LGBTQ youth. The study found that lesbian and bisexual girls in communities with more supportive events and services were less likely to experience suicidal thoughts or self-harm.

SourceUniversity of British Columbia·JournalPreventive Medicine·DateJul 28, 2020