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Peer mentorship can be more effective, accessible than traditional mentorship in academic medicine

A new study from the University of Colorado Anschutz Medical Campus finds that peer mentorship groups are better suited for fostering success among underrepresented groups. These groups provide flexible support and can be established online, making them an ideal option during the COVID-19 pandemic.

SourceUniversity of Colorado Anschutz Medical Campus·JournalJournal of Investigative Medicine·DateJul 23, 2020

Frequent social media use influences depressive symptoms over time among LGBTQ youth

Research finds that frequent social media use can negatively impact depressive symptoms among LGBTQ youth, but a social media-free summer camp shows promise in reducing symptoms. After attending the camp, participants experienced a significant reduction in depressive symptoms, particularly those with high pre-camp social media use.

SourceEdward R. Murrow College of Communication·JournalJournal of Gay & Lesbian Mental Health·DateJul 23, 2020

Tracking misinformation campaigns in real-time is possible, study shows

A team of researchers developed a technique to identify malicious internet accounts and track online foreign misinformation campaigns in real time. They found that their model was effective in identifying posts and accounts that were part of a foreign influence campaign, including those by accounts that had never been used before.

Consumer-created social media visuals capture consumer brand perceptions

Consumer-created social media visuals are reflective of consumer brand perceptions, according to researchers who developed a new model called BrandImageNet. This model maps images to perceptual attributes of a brand, allowing firms to automatically monitor consumers' brand perceptions and evaluate their positioning strategies.

Looking for better customer engagement value? Be more strategic on social media

A new study by University of Vaasa researchers highlights the importance of strategic social media use in creating customer engagement value. The study identifies four distinct social media marketing strategies: social commerce, content, monitoring, and CRM, which can foster collaborative conversations and enhance customer relationships.

SourceUniversity of Vaasa·JournalJournal of the Academy of Marketing Science·DateJun 25, 2020

Polarized tweets reveal deep divisions in congressional COVID-19 messaging

A study analyzing congressional tweets reveals deep divisions in COVID-19 messaging along party lines, with Democrats discussing the crisis more frequently and using different word choices than Republicans. The analysis found a stark contrast between Democratic and Republican communication on Twitter during the pandemic.

Clinical trials in the era of digital engagement: A SWOG call to action

The SWOG Cancer Research Network is sparking discussion and creating consensus on how cancer clinical trial stakeholders can best interact on social platforms. The growing role of social media in raising awareness about trials and boosting accrual highlights both promises and challenges, including legal, ethical, and logistical hurdles.

SourceSWOG·DateJun 3, 2020