Research by Gita Johar and colleagues found that people fact-check less when they perceive others are present. In group settings, participants flagged 35% fewer statements for later fact-checking on simulated news sites compared to individual settings.
Researchers found that consumers experiencing a deactivating emotion are less responsive to high-energy commercials. A moderately energetic commercial is more effective in such cases. The study's findings have implications for ad placement during TV programs.
Polyculturalism rejects traditional models of cultural understanding, instead viewing cultures as networks. It offers new ways to select and train employees for culturally diverse roles and provides insight into how cultures change through intercultural knowledge and relationships.
A new study from Columbia Business School suggests that using range offers in negotiations can lead to better settlements for the offer-maker without harming their relationship with the other party. Bolstering and bracketing range offers were found to be effective strategies, while backdown range offers were less successful.
A strong hierarchy can increase both summit and fatality rates in the Himalayas, yet it helps groups achieve best outcomes by offering coordination and organization. The key to finding the right balance lies in identifying barriers that prevent lower-ranking members from voicing their perspective.
A new study from Columbia Business School found that 'crystallized intelligence,' gained through experience and accumulated knowledge, is more important than 'fluid intelligence' in making sound financial decisions. The research suggests guidelines for policymakers to help older adults with complex financial decisions.
Researchers found that leaders who prioritize others' perspectives produce better outcomes, especially when combined with power. Effective leadership involves balancing acceleration and steering to achieve successful results.
A new study by Columbia Business School found that consumers using less popular search terms have higher click activity and are more targetable for paid advertising. The research also showed that day of the week has no impact on click likelihood, with consumers investing more effort in products they're searching for.
Researchers found that mobile display ads are effective for products with practical uses and high involvement, but less so for luxurious or low-involvement products. By understanding these nuances, marketers can optimize their advertising strategies and improve return on investment.
A Columbia Business School study examines fair value accounting's impact on the 2008 financial crisis, finding that investors' concerns about FVA overshadowed its benefits. The research reveals mixed reactions to FVA rule relaxations and highlights bank characteristics associated with positive stock market responses.
Research from Columbia Business School finds most people misjudge their assertiveness, often thinking they're seen as appropriate when others see them as too hot or too cold. The study also reveals that those who get assertiveness right often mistakenly think they've gotten it wrong, leading to costly repairs and missed deals.
Research from Columbia Business School found that umpires are more likely to incorrectly call strikes for All-Star pitchers, resulting in a larger strike zone. The study also identified the 'Matthew Effect', where status bias influences umpire decisions, favoring All-Star pitchers.
A new study from Columbia Business School reveals that hiring managers in STEM fields possess an extraordinary level of gender bias, often choosing less-qualified men over superiorly qualified women. The study demonstrates the cost of discrimination, leading to a less diverse workforce and detrimental effects on companies.
Columbia Business School professors Ilyana Kuziemko and Emi Nakamura have been selected as 2014 Sloan Research Fellows. They will receive $50,000 to further their research in economics, with a focus on inequality, macroeconomics, and industrial organization.
A new study suggests that over 80% of consumers may struggle to estimate their healthcare needs, leading to costly plan choices. Researchers offer prescriptions to improve outcomes, including estimating costs first, educating through 'just-in-time' tutorials, and implementing cost calculators.
A study by Columbia Business School found that office holiday parties often highlight racial differences, leading to discomfort and disconnection among employees. Racially dissimilar colleagues may feel obligated to attend despite feeling uncomfortable, but this does not improve workplace relationships.
A new study from Columbia Business School reveals that waiting for a discounted product can significantly reduce consumer enjoyment. Retailers can add value by offering in-store promotions and instant gratification to their customers.
A new study by Columbia Business School and University of Pittsburgh professors predicts Twitter's user engagement will slow down, shifting from a social network to a content-delivery platform. Everyday users are expected to stop posting as much, while celebrities and commercial users will continue to post for financial gain.
A new study reveals that sports fans are willing to sacrifice brand loyalty for a chance at winning, as they build associations between product use and desired outcomes. Despite knowing there's no rational support for superstition, fans continue the behavior.
Researchers found that exposure to images of Chinese culture impairs English fluency, with higher recognition of literal translations and faster processing times. This disruption occurs due to the automaticity of frame-switching, which sometimes interferes with second-language performance.
A new study finds that individuals in expansive physical environments are more likely to exhibit dishonest behavior, such as stealing and cheating. The research suggests that subtle postural shifts can influence thoughts and feelings, leading to a state of power that elicits dishonest actions.
A recent study by Columbia Business School professors found that using precise dollar amounts in negotiations can lead to more favorable outcomes. The researchers discovered that people making precise offers are perceived as more informed, causing their counterparts to concede more value.
A new study finds that consumers respond positively to free products and services, leading to increased demand and higher revenue for businesses. The research, published in the Journal of Marketing Research, shows that switching from a two-part plan to a three-part plan can increase revenue by up to 19.7%.
Researchers found that users who focus on close friends' updates experience increased self-esteem, but also display less self-control. This can lead to higher body-mass indexes, credit-card debt, and binge eating. Social network use is linked to poorer offline behaviors in individuals with strong social connections.
A study found that social ties have a stronger effect on content generation than the reverse, leading to a self-reinforcing cycle of network growth. Researchers suggest that incentivizing user connections through better tools can increase ad revenue.
A study by Adam Galinsky reveals that racial and gender stereotypes overlap, influencing interracial marriage, leadership selection, and athletic participation. The findings suggest that considering the intersection of race and gender can help understand how stereotypes impact important decisions.
A new study by Columbia Business School researchers uses text mining to analyze consumer-generated content, providing valuable insights on market structure and competitive landscape. The method can be used to monitor market positions over time and assess the effectiveness of marketing campaigns.
A new study from Columbia Business School reveals that bicultural consumers respond differently to marketing cues depending on their level of cultural integration, with 'integrated-self' individuals exhibiting chameleon-like behavior and 'divided-self' individuals behaving as cultural contrarians.
A new study finds that environmental cues like queue guides can serve as virtual boundaries, dividing those waiting into in-system and out-system categories. This divide is associated with increased action initiation, persistence, and optimism.
A study by Gita Johar and Cecile K. Cho found that consumers often compare results to the highest potential outcomes, leading to low satisfaction even when goals are met. However, reminding participants of their original goals reverses this trend, making low performers as satisfied as high performers.
A study by Michael Morris and colleagues reveals that individuals with high cultural metacognition tend to develop more affectively trusting relationships with people from other cultures, enabling the free flow of ideas. This leads to greater success in collaborative creativity across cultural lines. The research highlights the importa...
Oded Netzer, a Columbia Business School professor, has received the 2012 George S. Eccles Research Award for his groundbreaking research on quantitative methods to understand customer preferences. His work focuses on dynamic segmentation and a marketing framework to move customers toward deeper relationships with firms.
A study by Columbia Business School researchers found that stress-induced cortisol increases facilitate accurate threat-related decision making in police officers, especially when dealing with armed black targets. The findings suggest that police departments may benefit from modulating stress levels during training to improve accuracy.
Researchers found that individuals who trust their feelings are consistently more accurate in predicting future events, including election outcomes and box-office success. The 'emotional oracle effect' suggests that feelings provide access to a privileged window of knowledge and information, allowing for better predictions.
A new study proposes a valuation-based measure of equity market segmentation, identifying country-level factors such as political risk profile and stock market development as key drivers. The study found that while global growth opportunities have increased, significant levels of segmentation remain in emerging markets.
A recent study by Columbia Business School researchers suggests that using a broadened set of information on new recruits, including nontraditional predictors of effectiveness, can help identify effective teachers. The results found that collecting such measures could explain 12 percent of the variance in teacher effectiveness.
A study by Columbia Business School Professor Doron Nissim reveals that book value multiples are a more accurate measure for valuing insurance companies than earnings multiples. The research finds that excluding certain financial components, such as Accumulated Other Comprehensive Income (AOCI), can worsen valuation accuracy.
A new study by Columbia Business School researchers found that retailer characteristics, not individual stores, explain variation in price dynamics. The analysis used millions of price observations to document high-frequency price movements across stores and chains.
The study highlights the significant role of public sector funding in the development of new pharmaceutical drugs. Most basic biomedical research is supported by the National Institutes of Health (NIH), and government funding has a direct impact on priority-review drugs.
A study by Columbia Business School researchers found a significant correlation between time discounting and low FICO credit scores. Participants with better patience scores had significantly higher FICO scores, indicating a potential link between impatience and poorer financial decisions.
A recent study by Columbia Business School reveals that men's natural overconfidence in their past performance contributes significantly to the lack of female representation in upper management positions. The researchers found that while both men and women exhibit similar tendencies to exaggerate their performance, men consistently rat...
Researchers develop an integrated statistical framework to model multiple relationships of different types on a common set of actors. The study found that common factors determined the likelihood of relationship formation, including geographical proximity and online popularity. The model accurately predicted relationships in networks, ...
A study by Daniel Bartels and David Pizarro found a strong link between utilitarian responses to moral dilemmas and psychopathic, Machiavellian personality traits. Individuals with these traits are more likely to prioritize overall consequences over personal feelings and values.
A study by Columbia Business School researchers finds that women's lower negotiation outcomes are driven by heightened concerns about social backlash, rather than a lack of capability or motivation. To address this, training programs should focus on coaching role shifting and reframing self-advocacy as other-advocacy.
The study reveals that detailing is an effective long-term marketing tool, while sampling has a stronger short-term effect on physician behavior. The researchers' framework provides implications for customer management and maximizing long-run profitability.
A study by Columbia Business School researchers finds that commercial open source software results in high-quality products, benefiting both consumers and producers. The model identified spillover effects of the market on social welfare, despite the free-riding inherent in the industry.
Consumers tend to focus on quality when faced with many choices, leading them to be willing to pay more for high-quality products. The study found that in controlled experiments and natural experiments, participants were prepared to pay up to 40% more for high-quality chocolates and wine when presented with a large assortment of options.
Researchers found that men are willing to take more financial risks, while women take more social risks, such as starting a new career or addressing an unpopular issue. Adolescents can be just as cautious and careful as adults when thinking calmly about a situation.
Researchers found that states of relaxation consistently increase the monetary valuations of products, with relaxed individuals valuing products more highly than their less-relaxed counterparts. This effect applies to a wide range of products, including luxury items and services.
A study found that hedge fund leverage decreases prior to the financial crisis in mid-2007, while investment bank leverage increases. Hedge funds' leverage is more predictable by economy-wide factors than fund-specific characteristics.