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R&D at British American Tobacco


Research study suggests BAT's Modern Oral products have similar toxicant profile to NRT

A recent study published in Drug and Chemical Toxicology found that BAT's modern oral nicotine pouches have a comparable toxicant profile to NRTs, with significantly lower levels of toxicants than traditional oral snus. The study suggests that MO products should be placed close to NRTs on the reduced-risk product continuum.

SourceR&D at British American Tobacco·JournalDrug and Chemical Toxicology·DateJun 16, 2021

E-cigarettes effectively deliver nicotine

E-cigarettes are effective at delivering nicotine, particularly for experienced users. The study found that newer generation e-cigarettes outperform first-generation devices in terms of nicotine delivery. However, the efficacy of e-cigarettes also depends on individual behavior and vaping habits.

SourceR&D at British American Tobacco·JournalAmerican Journal of Health Behavior·DateDec 2, 2016

E-cig vapor does not induce genetic mutations associated with cigarette smoke exposure

In a lab-based test using the Ames assay, scientists found that e-cigarette vapour did not cause DNA mutations in bacteria, unlike tobacco smoke. The results suggest that e-cigarettes may be less harmful than cigarettes, supporting growing evidence of their potential as a safer alternative.

SourceR&D at British American Tobacco·JournalMutation Research/Genetic Toxicology and Environmental Mutagenesis·DateNov 4, 2016

Understanding vaping behavior

A new study using a modified Smoking Analyser technology examines vaping behaviour in e-cigarette users. The results provide valuable insights into how vapers use e-cigarettes and can help establish standardized testing protocols for e-cigarette emissions.

SourceR&D at British American Tobacco·JournalScientific Reports·DateOct 10, 2016