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University of California - Riverside


Ambitious goals = satisfaction

A study by University of California, Riverside assistant marketing professor Cecile K. Cho found that people are more satisfied when they set ambitious goals compared to conservative goals. The experiment involved participants setting targets and allocating a budget, with high-goal setters averaging higher satisfaction levels.

SourceUniversity of California - Riverside·JournalJournal of Consumer Research·DateAug 17, 2011

New findings by UCR scientists hold big promise for fight against mosquito-borne diseases

Researchers at UCR identified three classes of volatile odor molecules that can impair or completely disrupt mosquitoes' carbon dioxide detection machinery. The findings offer powerful advantages as potential tools for reducing mosquito-human contact and could lead to the development of new generations of insect repellents and lures.

How do plants fight disease?

Researchers have discovered how plant pathogens attack soybeans by reducing isoflavone production. Plants respond with a surge in isoflavone production, sparking a counterattack from the pathogen. This complex interaction may hold key to developing effective disease treatments and preventing crop losses.

SourceUniversity of California - Riverside·JournalCell Host & Microbe·DateMar 28, 2011

Keys to long life

A groundbreaking study by University of California, Riverside researchers found that personality characteristics and social relations from childhood can predict one's risk of dying decades later. The Longevity Project followed over 1,500 bright children for 20 years, revealing that prudence and persistence are key to a long life.

Oxygen's challenge to early life

Researchers found evidence of oxygen-poor ocean conditions lasting 2-4 million years after the first appearance of animals, suggesting fluctuating oxygen levels may have driven rapid evolutionary turnover during the Cambrian Period. This study provides new insights into how early life evolved and flourished on Earth.